Strategic Management in Tourism and Hospitality: Hyatt Regency Sydney

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MGM3107
Strategic management in Tourism in
Hospitality industry
Hyatt
Regency
Sydney

Table of content
• Introduction
• Introduction of Firm
• Business strategy
• Positioning map of Hyatt Regency Sydney
• SWOT analysis
• PESTLE analysis
• Vision of Hyatt Regency Sydney
• Mission of Hyatt Regency Sydney
• Goal of Hyatt Regency Sydney
• Unique differentiation of Hyatt Regency Sydney
• Unique Strategies
• Conclusion
• References

Introduction
The presentation focuses on the strategic management of
Hyatt Regency, Sydney.
In this presentation strategic position mapping in the
context of hotel is presented with analysation of market
competitors.
The current market situation and economic and
environmental factors that affect position of business are
summarised.
The presentation includes PESTLE analysis and business
strategy of Hyatt Regency Sydney.
The presentation demonstrates on the mission, vision and
goals by highlighting the unique features in the context of
Hyatt Regency Sydney.

Introduction of Firm
Hyatt hotels is one of the largest American Multinational
Hospitality Industry that operates luxury hotels, vacation
properties in the global market.
It has covers and offers its hospitality industries in more than 55
countries.
 The hotel is known for its best hospitality services and products
such as vacation properties.
The hotel provides hospitality services for 24/7 hours with
luxurious rooms with air conditioners and WIFI connectivity.
It is one of the best casual restaurant wit swanky rooftop bar with
harbour views and with pub.

Business strategy
 Hyatt Regency Sydney has developed effective and
sustainable business strategies which help in enhancing
business performance in overall market.
 The hotel has developed its market growth by providing
quality of services to its customers.
 Managers of Hotel has focus on the accomplishment of
vision, mission and goals which has advanced its market
growth.
 Hotel has developed streamline reservation procedure which
has enhanced its customer experience.
 It has enhance its profitability in the market by promoting its
hospitality service through online channels which has
developed its customer retention rate.

Positioning map of Hyatt Regency
Sydney
There are some factors of positioning map which help in
maintaining effective position of Hyatt in competitive market:
Analysation of market demands as per the needs and
requirements of customers.
 Analysing pricing factors as per the marketing strategies of
competitors in the market.
Analysing strategies of other competitors through which effective
strategies can be developed for making competitive advantage.
Positioning helps in developing competitive advantage through
which innovative strategy can be develop for enhancing business
growth.

SWOT analysis
Strength Weakness
• High level of customer satisfaction
• Innovative products and services
• Great distributive network
• Great performance in markets
• High engagement of stakeholders
• Lack of technological upgradation
• Poor marketing strategies
• Poor organisational structure
Opportunities Threats
• Develop better environment policies
• Launching venture in emerging
markets
• Develop better relationship with
distributors
• Enhance and upgrade technologies
• Poor supply of products in markets
• Entrance of new market
• Terrorism and other political issues

PESTLE analysis
PESTLE Analysis
Political: Threat from terrorism, impact of Brexit
Economical: Economic growth in competitive market
Social: Consumer preferences, spending shifts in relation to product to customer
experience
Technological: Online consumer reviews, other technological factor
Legal: Cyber securities connections and working policies at workplace
Environmental: Sustainable environment and other affect of bad weather

Vision of Hyatt Regency Sydney
Vision:
The essential vision of the Hyatt hotel is to provide
and deliver distinctive experience to its guest.
The essential focus of every organisation is to focus
on the business strategies which help in
accomplishing market goals by targeting
customers.
Along with this, regular upgradation of quality
services, the company can enhance customer
experience and can accomplish its mission.

Mission statement of Hyatt Regency
Sydney
Mission statement:
The essential mission statement of the company is to
develop and promote its hospitality services and products
in the global market.
For accomplishing mission, managers of Hyatt has set
effective procedure which has enhance its customer
experience and enhance profitability of business.
The company has developed better relationship with
customers and with distributive channels which has
developed effective position of company in global
market.

Goals of Hyatt Regency Sydney
Goals :
The essential goal of the Hyatt Regency Sydney is to
develop its sustainable growth and extending its
hospitality services in global market.
The goal of company can be accomplished by
implementing business strategies which will enhance
competitive position in the market by developing
customer retention rate.
The goal of the company can be accomplished by
providing quality of services to its customers for
developing great customer experience.

Unique differentiation of Hyatt Regency
Sydney
Hyatt has developed and maintained its marketing policies
quite unique which has enhanced its market position in
effective manner.
The main competitors of Hyatt Regency Sydney are Marriot
international, Hilton worldwide and Intercontinental hotels.
The company has enhanced its service quality and provide
more luxurious rooms services for enhancing customer
experience.
The company offers its services through online server at
affordable prices
Hyatt engage more customers by developing and promoting
marketing strategies