Analyzing Hybrid Channels: Marketing and Management Strategies

This report examines hybrid marketing channels, which involve using multiple marketing channels to reach different market segments. It discusses the advantages of hybrid channels, such as increased market potential and tailored marketing schemes, and disadvantages like high budget requirements and the need for careful planning. The report concludes that implementing hybrid channels can increase a company's clientele and competitive advantage. Desklib provides access to a wealth of student-contributed assignments and study tools on similar topics.

Running head: MARKETING AND MANAGEMENT - HYBRID CHANNELS
MARKETING AND MANAGEMENT - HYBRID CHANNELS
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1MARKETING AND MANAGEMENT - HYBRID CHANNELS
EXECUTIVE SUMMARY
The hybrid channels refer to the implementation of at least two or even more than two channels
of marketing within the company that reaches out to the people who belong to the different
segments of the concerned market. The following report discussed the hybrid channels and
further proceeded to discuss the advantages as well as the disadvantages of the hybrid channels
within the company.

2MARKETING AND MANAGEMENT - HYBRID CHANNELS
Table of Contents
Introduction..........................................................................................................................3
Hybrid channels...................................................................................................................3
Advantages and Disadvantages of hybrid strategies...........................................................4
Conclusion...........................................................................................................................4
References............................................................................................................................5

3MARKETING AND MANAGEMENT - HYBRID CHANNELS
Introduction
The following report aims to discuss the matters that are related to the implementation of
the hybrid channels or the hybrid strategy of the distribution that are generally implemented
within the various business organizations that are operational within the area. The report further
proceeds to discuss the various challenges and the benefits that are faced by the concerned
organization due to the implementation of the hybrid channels or the hybrid strategy of the
distribution.
Hybrid channels
The hybrid channels refer to the implementation of at least two or even more than two
channels of marketing within the company. The implementation of these channels helps the
concerned company to reach out to the people who belong to the different segments of the
concerned market (Webb and Hogan 2002). The hybrid distribution strategy within the
organization aims to utilize a number of the strategies that are required for the proper delivery of
the products as well as the services of the given organization to the concerned clientele.
The various organizations that implement the hybrid marketing strategy within the given
organization aims at the increase in the engagement level of the organizational clients. This
might be achieved through the various marketing channels that are utilized by the concerned
company. The channels the are generally used in this case are generally inclusive of the direct
mails, the telemarketing channels as well as the public billboards (Webb and Hogan 2002). The
company might advertise the concerned product or the service at two different advertisement
channels in order to attract a greater number of potential clienteles to the concerned company.

4MARKETING AND MANAGEMENT - HYBRID CHANNELS
Advantages and Disadvantages of hybrid strategies
The advantages of the implementation of the hybrid channels within the company refer to
the increase in the market potential of the concerned company. The hybrid channels that are
implemented within the organization help in the huge inflation in the client base of the company.
The other advantage of the implementation of the hybrid distribution strategy within the
organization refer to the implementation of the marketing schemes in accordance to the
preferences of the concerned client of the organization (Webb and Hogan 2002). The
implementation of the hybrid channels helps in attracting the clientele who prefer the online
shopping methods as well as those who tend to prefer the brick and mortar stores for buying the
concerned products.
The major disadvantages of the implementation of the hybrid channels of distribution
within the organization refer to the requirement of a high amount of budget. This is one of the
major reasons that prevents the smell-scale businesses from advertising their products on
different platforms at a specific given time. The other major disadvantage of the system is the
fact that the proper planning is needed in order to implement the hybrid marketing (Webb and
Hogan 2002). This further prevents the small-scale companies to incorporate the hybrid channels
of distribution.
Conclusion
Thus, from the above discussion it might be inferred that the implementation of the
hybrid channels of distribution might help in the increase of the potential clientele of the
company. This in turn might help in the increase of the turnover of the company and thus help in
increasing the competitive advantage of the company.

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References
Webb, K.L. and Hogan, J.E., 2002. Hybrid channel conflict: causes and effects on channel
performance. Journal of Business & Industrial Marketing, 17(5), pp.338-356.