Hydro Flask: Business Analysis of Strategies, Suppliers, and Employees

This report analyzes Hydro Flask's business strategies, focusing on key aspects such as raw materials, suppliers, distribution channels, and customer loyalty. The report highlights the significance of iron, chromium, nickel, and rubber as essential raw materials for manufacturing Hydro Flask products, emphasizing the company's commitment to recycling. It examines the company's reliance on both domestic and international suppliers, particularly Australia for iron and South Africa and the Philippines for chromium and nickel. The report also discusses Hydro Flask's distribution channels, primarily through retailers and its own stores, and underscores the importance of maintaining strong relationships with distributors. Furthermore, the report emphasizes the crucial role of employees in creating value and fostering customer loyalty, highlighting the competitive nature of the labor market for skilled employees. Overall, the report provides a comprehensive overview of Hydro Flask's business operations and strategic considerations.

Running head: HYDRO FLASK AND ITS STRATEGIES
HYDRO FLASK AND ITS STRATEGIES
Name of the Student
Name of the University
Author note

Collaborators
Kameron Michaels is a drag performer and has recently collaborated with Hydro
Flask. The collaboration has helped Hydro Flask in gaining more consumers. It has made the
flask reach more people and build a better brand awareness.
Key Suppliers
The main key raw materials that are needed for manufacturing Hydro Flask is Iron,
chromium, nickel and Rubber. These resources are what helps the company in manufacturing
the insulated flasks that it is most popularly known for. The bottles are 100% recyclable, thus
it can use the old bottles for the production of new ones.
The company has to use both domestic materials as well as import from other
countries. The majority of the iron that the company receives is gained from Australia. It is
the leading producer of iron in the world (Design Life-Cycle). The company procures
chromium and nickel from South Africa and Philippines.
The company if loses the supply of any one of these raw materials it will not be able
to produce the bottle and will have to find alternatives of the resources that would affect the
company’s reputation.
Key Intermediaries
The main distribution channel that the company follows is the retailers. The company
also has presence online. It is one of the leading water bottle providers in the United States of
America. The company also has its own stores present in select loactions across the state.
These stores help the company in reaching more consumers and wideing the reach,
These stores also provide the consumers with after sales service that helps in gaining more

customer perceived value. The online and offline channels also work as a source of marketing
for the company.
The relationship if interrupted the company will lose a distributor, that will mean that
the company will lose its customers and the profit that it made. Interrupting the relationship
might also have a negative impact on the brand image of the company and will reduce the
customer valued perception. The company when loses a supplier might also lose the added
value that they provide to the company in terms of storage of the product, after sales service
to the consumers and marketing.
Employees
The employees are the major contributors in creating value. The relationship of the
employees with the company is of utmost importance. The employees are the people that
create value for the consumers and help the company in retaining them. The relationship of
the employees with the customers also is important as it helps the customers gain trust on the
brand that creates customer loyalty (Lieberman, Garcia‐Castro and Balasubramanian).
Customer loyalty helps the company in retaining the customers that reduces the cost of the
company in gaining new customers.
The company does compete for having a talented and skilled labour workforce that
would help the company in achieving its goal and serving the consumers in a better manner.
The more the skilled employees the more the efficient they will be in working and the less
wastage will be there for the company during the production.

References
Design Life-Cycle. "Hydroflask — Design Life-Cycle". Design Life-Cycle, 2020,
http://www.designlife-cycle.com/hydroflask-life-cycle. Accessed 2 Mar 2020
Lieberman, Marvin B., Roberto Garcia‐Castro, and Natarajan Balasubramanian. "Measuring
value creation and appropriation in firms: The VCA model." Strategic Management
Journal 38.6 (2017): 1193-1211.