Hydrox Cookie: A Promotional Strategy Analysis and Marketing Report

This report analyzes the promotional strategies of Hydrox Cookies, focusing on advertising, sales promotion, and merchandising. The report highlights the current strategies, including the use of print media, television, and radio for advertising, alongside sales promotions like coupons and rebates. Merchandising strategies, such as in-store sampling, are also discussed. The analysis points out the impact of these strategies on consumer behavior and sales volume. The report also mentions the importance of packaging and the role of online sales in promoting the product. The study emphasizes the need for new strategies to improve product development and market development, considering competitive marketing dynamics. The report references key marketing principles and academic sources to support its analysis. The report is useful for understanding the marketing strategies of a product and how they impact sales and customer satisfaction. This analysis is vital for anyone studying marketing or business, offering insights into how promotional strategies are implemented and evaluated.

Product project
The current promotional strategy of Hydrox Cookie is addressed in detail. The promotional
strategies include advertising, sales promotion, personal selling, public relations, and
merchandising. Personal selling is not included in the promotional strategy of the current
product. The advertising strategy that the organization uses is to engage customer into buyer
behavior and purchase the product with the customer satisfaction rate. The current promotional
strategy did not satisfy customers of Hydrox thereby the sales volume was comparatively on a
lower side. People largely believed that the promotional strategy of Hydrox and Nabisco were on
a similar basis. Hydrox cookie and Oreo cookie had a similar packaging strategy which was not
largely acceptable. The advertising strategy includes attractive packaging. This enhanced
customers to focus on buying behavior. The marketing campaign was introduced in terms of
competitive behavior in the market (Armstrong, 2013).
Advertising strategy adopted was print media, television, radio, and public relations. Sales
promotion include coupons, in-store coupons, rebates, contests, etc. Merchandising is the form of
sampling in terms of allowing customers to focus on risk-free purchase, This helps in increasing
the sales by more than 10 percent after actual sales. The store sales tend to enhance
merchandising strategy in which the point of purchase will help to increase the sales volume.
Point of sales tend to induce a purchase decision to customers and the company gains
profitability index. Online sale is an initiative in terms of promotion service (Behram, 2014). The
retail market is focused on offering free items, free shipping, and coupon distribution. advertising
strategy tends to focus on new product development and market consideration. Advertising tends
to influence customers to purchase a product with a competitive marketing strategy. Hydrox
Cookies tend to enhance convenient and cheaper purchase. Print and electronic media are the
types of advertising that are currently used by the company. Thereby re-launching the product
needs different strategies that ensure product development and market development.
References
Armstrong, G. (2013). Managing Profitable Customer Relationship. Principles of Marketing.
Pearson Prentice Hall. Tenth Edition

Behram, B. (2014), Marketing Mix and Brand Equity. Masters Dissertation. University of
Sunderland. Unpublished work.