Hydrox Cookie: Target Market and Promotional Strategies Report

This report analyzes the target market and promotional strategies for Hydrox cookies. It identifies the 13-25 age group as the primary target and emphasizes the importance of promotional strategies for competing with brands like Oreo. The report details three key strategies: sales promotion, advertising, and public relations. Sales promotion includes coupons, rebates, premiums, and discounts to encourage immediate purchases. Advertising leverages print and electronic media to create product awareness and increase sales volume. Public relations focuses on improving the brand's image through press releases and product placement. The report references academic sources to support its findings, providing a comprehensive overview of marketing strategies for Hydrox cookies.

Ideal target market
The ideal target markets are the children and adults with an age group of 13-25 years. It is
important to work on promotional strategies while identifying a demographic and psychographic
trend. The age, income, sex, marital status and lifestyle are the major factors that tend to work
towards a purchase decision. Children are largely fond of cookies and cakes. Thereby, imperative
thinking and understanding the emotions of children largely target the market with effective
marketing strategy and promotional strategies.
3 specific strategies from a promotional mix
As the target market is introduced for Hydrox, it is important to focus on re-launching the
product. Hydrox cookie needs a promotional strategy that helps to compete with private label
brands and Oreo which is the competitor of Hydrox. To help gain a competitive advantage in the
market, the major trend is to focus on advertising, sales promotion and public relations. Sales
promotion is a pull strategy in which the organization tends to offer the product with the help of
distributing coupons, rebates, premiums, and discounts. Sales promotion tends to attract
customers on a higher basis and encourages people to purchase or continue the product with
product usage criteria. Sales promotion tends to address effective strategies that ensure an instant
purchase (Isoraite, 2016). Advertising is the best form of promotional strategy in which print
media and electronic media are largely considered. With the help of advertisement, the
customers have an awareness about the product with the product features. This helps to influence
customers to purchase the product and thereby sales volume increases drastically. For targeting
huge customers, advertisement is the best strategy that should be accordingly appreciated by the
company (Rad & Akbari, 2014). The next strategy is public relations which is an important
strategy to improve the image of the organization and have a positive news story in terms of
press releases, product placement, publicity, etc.
References
Isoraite, M., (2016). Marketing mix theoretical aspects. International journal of research, 4(6),
25-37.

Rad, H.S., Akbari, Z, (2014). The Role of Brand and Advertising in Marketing Mix (A Review
of Marketing Mix). Interdisciplinary journal of contemporary research in business, 6(7), 114-
127.