Developing a CSR Program for Hyperino: Business Ethics Perspective

This presentation discusses the importance of developing a Corporate Social Responsibility (CSR) program for Hyperino, emphasizing the integration of ethical practices within the business environment. It identifies key stakeholders such as customers, employees, investors, suppliers, and the government, and highlights the significance of CSR in enhancing brand image through sustainability initiatives. The presentation analyzes Hyperino's strengths, including its focus on reducing chemical emissions and carbon footprint, and weaknesses, such as building customer trust as a new market entrant. Recommendations include conducting thorough market research, prioritizing animal welfare by avoiding leather-based products, ensuring fair employee treatment, diversifying product offerings, and investing in marketing to establish a strong market position. The presentation concludes that CSR is vital for integrating social, economic, and environmental responsibility for business success.

Business Ethics Today Social
and Legal Foundations

Table of content
 Introduction
 Purpose
 Company’s stakeholders
 Corporate social responsibility (CSR) programme
 Strengths and weaknesses
 Recommendations
 Conclusion
 References

Introduction
 Business ethics can be defined as moral principles that focus on
business environment. There are various ethical issues that are faced
by the business organisations.
 There are relevant practices that help them to provide best to the
stakeholders. It is necessary to follow all the business policies and
practices that help to become socially responsible. In this
presentation there is discussion related to corporate social
responsibility adopted by Hyperino.

Purpose
 Purpose of this presentation is to start a
corporate social responsibility programme
for Hyperino Company.
 It is necessary to note that CSR is
important business practice that must be
followed by an organisation.

Company’s stakeholders
 Customers
 Employees
 Investors
 Suppliers and Vendors
 Government

Corporate social responsibility (CSR)
programme
 Corporate social responsibility is a self regulation that is
being followed by an organisation. It is aim of the company
to be accountable for the work them have done.
 There are various initiatives that are taken by the company in
order to establish strong brand image. The environment is
getting so must harm and due to which there is strong need to
switch towards sustainability.

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 It is important to note that footwear is wide industry. There are various big
organisations that operate. Nike is one of them. It is analysed that these business
organisation work according ethical and sustainability practices.
 The business organisation have understood that there are some standards
formulated by the government and must be followed. In elation to Nike the
company focus of CSR activity. The provide best value to the customers for the
price they pay.

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 In relation to Hyperino Company they also understand the importance
of CSR. The initiative taken by them is to reduce their ecological
footprint through climate action, water usage, and a circular economy.
 It is seen that they are using innovate idea that will help them to serve
customers in an effective manner. They are reducing waste at the
source, reuse of materials, recycling, energy recovery, and landfilling.

Strengths and weaknesses
 Strengths
 According to the current CSR programme, it is found that company is trying to
reduce chemical emissions in the environment.
 Hyperino is found that sustainability is one the main issue which is necessary
for an organisation to consider in the organisational policy.
 This is the reason that company is trying to reduce the carbon emission from the
shoe manufacturing. This policy is very effective in order to grow in the market.

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 Weakness
 It is identified that Hyperino company is new in the market so that's why it
becomes very tough for them to build trust on customers.
 Generally, customers are not purchasing goods and services from the new
organisation. Due to this, there sales are not as much which required
Hyperino in order to survive in the market.

Recommendations
 The Hyperino company is new in the market. It is seen
that there is lack of trust in the company by the
customers.
 The company must conduct proper market research as
they are new in the market and they need to understand
the needs and wants of customers.

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 It is also recommended that Hyperino company must take efforts to take care of
animal welfare. It is also responsibility of the organisation to take proper care of
the animal as it is the environmental responsibility to do the same. They should
promise to not use leather-based shoes.
 It is seen that they treat their employees in an effective manner. They take care of
the policies that treat the employees equally. The organisation must also
formulate policies against sexual harassment.