This presentation details a health promotion program aimed at improving hypertension outcomes in Tasmania, targeting individuals aged 35-44. The program, named Hypertension Improvement in Tasmania (HIT), focuses on increasing health literacy, promoting healthy lifestyles, and improving dietary habits. It utilizes strategies from the Ottawa Charter and the social cognitive model, with interventions including advertising, participant recruitment, and training sessions led by nurses, dieticians, and physicians. The program's goals include increasing health checks, reducing obesity, and enhancing physical activity and nutrition. Evaluation involves both process and impact assessments, using surveys and data analysis to measure effectiveness. The budget is $452,289, with resources including medical equipment and IT support. The presentation concludes with references to relevant research and statistical data, offering a comprehensive overview of the program's design, implementation, and evaluation.