This strategic report provides a comprehensive analysis of Hyundai Motor Company's business strategy, examining both its internal and external environments. It begins with an executive summary and an introduction to the company, followed by a detailed analysis of the external environment using tools like PESTEL analysis to identify opportunities and threats. The internal environment is assessed through an examination of Hyundai's physical, financial, and human resources, incorporating a VRIO analysis to evaluate its competitive advantages. The report then delves into strategic analysis, including business positioning and the adoption of product differentiation strategies. Finally, it evaluates strategic options using the SAF framework and considers ethical management aspects, including corporate social responsibility and pollution concerns. The report concludes with recommendations for Hyundai's future strategies, emphasizing innovation, quality, and ethical practices.
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