Analysis of BMW i8 Marketing Strategy and Recommendation

This report provides a marketing analysis of the BMW i8, examining its product description, pricing, promotional strategies, and market analysis. The report delves into the car's key features, including its hybrid engine and advanced technology, and assesses its positioning in the luxury segment. It explores the pricing strategy, highlighting the premium cost associated with the advanced features, and identifies potential markets like Dubai and the USA. Furthermore, it discusses the promotional tools employed by BMW and suggests the importance of adapting to changing market conditions. Finally, the report recommends the encouragement of hybrid engine technology and suggests making the car more affordable to broaden its consumer base. The report concludes by emphasizing the importance of marketing strategies in retaining customers and adapting to market changes.

Principle of
marketing

Cover content
• Introduction
• Product description
• Market analysis
• Issues and opportunity
• STP approach
• Recommendation
• Conclusion

Introduction
Principle of marketing are those helpful measure through
which enables the business organization become to
ascertain all goals and targets effectively.
This consent is basically adopted by every large enterprise
who have a desire to maximize their profit and accomplish
targets in an appropriate manner.

Product Description
Power 266kW/ 570
Mileage(MPG) 28
Battery Range(MI) 15
Fuel Tank(GAL) 11.1
Brakes ABS system 4 vehicle

Marketing Mix of BMW I8 model
Product: • World second largest progressive sports car
• It is an extraordinary evolution in terms of
Ultimate Driving Machine.
• Using Twin Power Turbo engine
• Using Hybrid engine with effective dynamic
technology
Price: • The price of this model is comparatively high.
Because they are using advanced and technology.
• This car falls under the category luxury segment
with customization as per client requirement
Place: • It can be launched in city like Dubai, where
people looks forward to avail luxury products or
services.
• Even in USA it can be sold easily because the per
capita income of USA is quite high.
Promotion: • BMW is good at its promotional tool. They are
using highly advanced design and technology in
their campaign which are targeting premium
people.

Market Analysis
BMW I8 aiming to run number of workshop and
campaign by using technological advancement
which bring customer and stakeholder face to
face to understand the latest trend in the buying
behaviour of their consumer.

RECOMMENDATION
From the above report and all the analysation.
I would suggest that hybrid engine technology
should be encouraged.
These kind of car should be made with much
lower price so that it can be purchased by the
other class of people.

Conclusion
Marketing strategy helps the organisation to adapt
themselves according to the changing market
conditions. It ensures in gaining higher level of
satisfaction from their customers. It is all about
attaining and retaining the customer for longer
period.

References
Miller, R. and Lammas, N., 2010. Social media and its
implications for viral marketing.Asia Pacific Public
Relations Journal. 11(1). pp.1-9.
Parker, S., and et. al., 2011. Formative assessment using
social marketing principles to identify health and nutrition
perspectives of Native American women living within the
Chickasaw Nation boundaries in Oklahoma.Journal of
nutrition education and behavior. 43(1). pp.55-62.

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