MBA7013 Strategic Management Report: IAG Airlines Analysis

This report delves into the strategic management of International Airlines Group (IAG), exploring its organizational context and key milestones. It critically evaluates theoretical concepts such as PESTLE analysis, Porter's Five Forces, and the Ansoff Matrix, assessing their relevance to IAG's challenges in achieving sustainable competitive advantage. The report applies these frameworks to IAG's operations, providing insights into its external environment, industry competitiveness, and growth strategies. It analyzes political, economic, social, technological, legal, and environmental factors (PESTLE), evaluates the bargaining power of buyers and suppliers, the threat of new entrants and substitutes, and the intensity of competitive rivalry (Porter's Five Forces). Furthermore, it examines IAG's market penetration, market development, product development, and diversification strategies using the Ansoff Matrix. The report concludes with recommendations for IAG, aiming to enhance its strategic planning and execution for long-term success in the airline industry, and includes a reflective assessment and references to academic sources.