This presentation provides an overview of IBM's business project management strategies, focusing on innovation as a core value and key driver. It discusses IBM's organizational background, including its headquarters, areas of development, and employee count. Part A delves into the company's core values, research and development efforts, and customer-centric approach. Part B explores how IBM inspires innovation among its employees, the role of high-level executives in maintaining creativity programs, and the importance of collaboration and budget funding for R&D. The presentation concludes by emphasizing the need for IBM to take risks, redefine its business operations, and differentiate its products and services for continued success and improvement. Desklib offers a wealth of resources, including past papers and solved assignments, to support students in their academic endeavors.
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