This report provides an in-depth analysis of IBM's change management initiatives, examining the company's approach to adapting to market changes and technological advancements. The report begins with an executive summary and table of contents, followed by an introduction that highlights the importance of organizational change. It then applies the Eight Kaleidoscope Elements to IBM, assessing factors like time, scope, and capability, and the extent of change IBM underwent in the 1990s. The report delves into the implementation of change within IBM, considering the digital working environment. It applies Kurt Lewin's theories, John Kotter's Eight Steps, the ADKAR model, and Beckhard's model to understand the change management processes within IBM. The conclusion summarizes the key findings, and a list of references is provided.
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