Business Marketing Report: IBM's Cloud Computing Service and Strategy

This report provides an analysis of IBM's business marketing strategies, with a primary focus on their cloud computing services. It discusses the importance of aligning service strategies with customer needs, emphasizing service automation and multi-cloud approaches to mitigate risks. The report highlights IBM's commitment to customer service, ensuring data security, resilience, and flexibility through IT channels. It also touches upon the impact of e-commerce and the need for transparency and innovation in service delivery. The analysis includes market segmentation, buyer behavior, and a PESTLE and Porter's Five Forces analysis to assess IBM's market position and competitive environment. The report concludes by emphasizing the significance of customer satisfaction and continuous improvement in IBM's service offerings.

Running head: BUSINESS MARKETING
Business Marketing
Name of the Student
Name of the University
Author Note

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Service strategy
The product that has been focused in this assignment is the cloud-computing that will be
their main focus to attract the customers. This cloud computing is provided to the customers over
the internet. This is why the main importance should always be given to the need of the
customers. The service automation should be done properly so that the customers can be
supplied with the proper infrastructure in the IT services. The service strategy should be aligned
with the needs of the customers (Zissis & Lekkas, 2012). This is because the customer
satisfaction is always of the first priority. All the leaders in the organization should look to
increase the multi-cloud strategy. The organization has potentially identified the risks of using
only one cloud provider (Dhar, 2012).
If IBM puts in practice two or more cloud computing service providers, they will be able
to confront the risks of data theft and data loss. The company should apply the technique that the
design approach network engineers have used so far. Some of the major things that IBM could
start is the policy of governance, applications and data, platforms and infrastructure. They should
strengthen the vulnerabilities in the software (Zissis & Lekkas, 2012). They have to make their
cloud computing infrastructure very independent so that they can satisfy the needs of their
customers. The cloud computing service providers must have a proper knowledge about the IT
industry. IBM must make sure that if any single component of their hardware and software gets
damaged, they will obviously be able to replace that with the alternative option.
Customer service need
Customer service need for IBM has been their first priority always. They want to provide
their customers with the best services in the sphere of cloud computing. The IT experts always

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suggest that the customers should be able to keep a strong hold on their data since this entire
service of the cloud computing is provided over computers. There should always be transparency
between the customers and the service providers. IBM should plan to provide their services in a
way that they can attain the best customer satisfaction (Best, 2012). IBM will need the full
visibility of the location and governance of the information that will be provided to the
customers through the IT channels. They should ensure the customers that whatever data should
be provided to them and given back should be secure, resilient and flexible (Dhar, 2012).
E-commerce has risen to the fullest in the modern period since the use of technology has
been developed immensely in the last few years (Laudon & Traver, 2013). The customers’ needs
must be fulfilled by IBM. The customers prefer to be their visitors and engage in online
transactions and peak trading. Thus, they can win the confidence of the customers. The
customers always expect a clear service from IBM. This is why IBM should recruit the best IT
personnel in their organizations. They also want innovative activities so IBM should be able to
provide it as well (Laudon & Traver, 2013). They should look to improve their system
availability by at least 20% so they can gain a better market share and the trust of the customers.

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References
Best, R. (2012). Market-based management. Pearson Higher Ed.
Dhar, S. (2012). From outsourcing to Cloud computing: evolution of IT services. Management
Research Review, 35(8), 664-675.
Laudon, K. C., & Traver, C. G. (2013). E-commerce. Pearson.
Zissis, D., & Lekkas, D. (2012). Addressing cloud computing security issues. Future Generation
computer systems, 28(3), 583-592.