Analysis of IBM's ICT Services and Social Media Marketing Strategies

This report presents a project management plan that analyzes the current ICT services within an organization, specifically using IBM as a case study. It begins with an introduction to ICT and its role in communication and modern computing technologies. The report includes a SWOT analysis of IBM's ICT services, evaluating its strengths, weaknesses, opportunities, and threats. Strengths include IBM's brand recognition, client base, and supply chain management. Weaknesses include a complex supply chain and declining sales. Opportunities involve online market growth and innovation, while threats encompass competition and economic factors. The report further explores social media marketing, defining its role in information sharing and brand promotion. It discusses various social media tools and their effectiveness in advertising and customer engagement. The report concludes by summarizing the key findings regarding ICT services, SWOT analysis, and social media marketing, emphasizing the importance of these elements in improving organizational efficiency and competitiveness.

Project Management Plan

Table of Contents
Introduction..........................................................................................................................................3
TASK A................................................................................................................................................3
1) SWOT analysis of current ICT services in an organisation........................................................3
TASK 2.................................................................................................................................................7
2) Social Media...............................................................................................................................7
CONCLUSION :................................................................................................................................10
References..........................................................................................................................................10

Introduction
The term ICT is also used to refer convergence of audio-visual and telephone networks
through a single cabling or link system. ICT services, it may aid to provide communication network
system with one person to another person. Communication is effective tool of generating
information by one hand to another hand. On the other hand ICT, or information and
communication technology is the based on infrastructure of said organisation that enable modern
computing technologies. In this report IBM has been chosen for the further discussion. Whereas,
IBM is a one of the leading computer manufacturing company. It is a very strong brand name which
may establish from 19th century. In present report identify Strength, weakness, opportunities and
threat of current ICT services in IBM. Further also describe research on social media marketing
effectiveness (Bilbao-Osorio,Dutta, & Lanvin, 2013, April).
TASK A
1) SWOT analysis of current ICT services in an organisation.
First of all ICT is a information communication technology which is a part of IT department.
In an organisation there are various tools and techniques which may aid to provide technology
advancement. Information communication technology based on communication where in an
organisation communication is a very essential part . So in that case management want to develop
there effectiveness of communication system. Communication is a integrated part of
telecommunication system in concerning organisation. The term ICT is also used to refer
convergence of audio-visual and telephone networks through a single cabling or link system.
Moreover, ICT is a universal system which may applicable in whole world (Button, Harrington and
Belan, 2014). one more thing about ICT services, it may aid to provide communication network
system with one person to another person. Communication is effective tool of generating
information by one hand to another hand. ICT services are called as telecommunication services
which my mostly arising in each any every company. Without an communication there is none of
any company who stay longer and successful. On the other hand ICT, or information and
communication technology is the based on infrastructure of said organisation that enable modern
computing technologies. Information communication services is based on there effectiveness of
transferring informations and dealing with effectively with other person. Communication s
accomplish with one ore more than two people where they exchange their information related their
specific topic. Further telecommunication is way to express there information on calls, audio chats,

video chat, or some other tools and techniques which may laid on telecommunication. In IBM ICT
services are majorly used for making their effective environment. This company will provide
effective ICT services for their concerning departmental employees where they deal effectively with
their respective clients. ICT services are render on their organisation effectiveness where proper
management and applied convenient tools and techniques are affected to ICT services. On the other
hand their are various advantages or disadvantage of ICT services where organisation take
advantage to generate and grab some opportunities and improving their weakness in respect of
future accomplishments(Colombo, Croce & Grilli, 2013.)
SWOT analysis of ICT services in IBM
Strength Weakness
 IBM is a one of the best computer
manufacturing company which may
available in entire world. It aid to maintain
their global presence.
 It is a very strong brand name which may
establish from 19th century.
 IBM is a huge client data based company
where they interact large number of
customers and offer their services.
 IBM have a effective supply chain
management and attractive product
portfolio.
IBM has very competitive work force team
where they all aid to maintain
comparativeness in current
marketplace(Hashim, 2015).
IBM has a world complex supply chain tools.
(Tuten, T. L., & Solomon, M. R. 2014.)
 There is no enough product portfolio details.
 Along with all that lack in research and
development department.
 The company sales of system and service
segments are declining.
 There is total assets are steadily decreasing.
 IBM face major issues in growth and margin
ration where they having a decreasing
market share price.
On the other hand there is weak management
system(Ismail,2015).
Opportunities Threat
 Their is a online market is very wast area to  One of the biggest threat is some other

get grab new opportunities. IT department is
on of the leading department and rapidly
growing in concerning industries. So in that
situation online market in very effective for
attain new opportunities.
 Further, innovation in an said organisation
create some new innovations is also render
on their exposer in sated business.
Innovation and creativity is based on to
maintain effectiveness in workplace to
achieve sustainable goals and objectives.
 Develop customer awareness towards their
new technology advancement where
customer have to attract with all such
activities and aid to provide potential clients
for the businesses.
Improving economic conditions after the
financial crises(Kaur, G.2016.)
companies has to develop their effective
supply chain management.
 Increasing cyber crime in our nation.
 Currency exchange rates are also create
render impact on the business.
 Technology advancement is uncertain its a
changeable environment. Some other
companies are also make effective products
and create competitive environment.
 Bad economy condition and government
regulations are also create render impact on
the sated firm.
 Threat from companies like Infosys, TCS
which may growing faster and attain large
number of customers and established there
profitability.
 IBM may face government laws and
regulations in different countries.

Before developing any marketing strategy company sate to identify there market situational
analysis where company check their internal or external forces where organisation get affected. A
situational analysis is a essential part of the any market plan. It can measure their internal and
external factors of a company where clearly identifies the capabilities and potential customers of the
sated firm. It can also help to identify strength, weakness, opportunities and threats to the
business(Saunders and Lewis, 2014.)
TASK 2
2) Social Media.
Abstract: In this research discussed on social media where a brief introduction on social media
which are the one of computer technology where it facilitate the creation and sharing of
information, ideas, updation via virtual communities and other networks. On the other hand also
introduce there impact of social media. Where as, social media is Internet base technology it create
highly interactive platforms where large number of individual get interacted. On the other hand in
this research social media is very helpful to doing marking or advertisement. So in this research
discussed various tools and techniques are used in social media developing effective advertisement
of specific product(Vaishnavi, & Kuechler, 2015).
Introduction :

Social media is communication network where one person get introduce to another person.
On the other hand social media is one of the effective tool where company develop their public
image. Whir as with the help of social media company sated there introduce their brand at large
level an attract large number of customers.(Tuten, T. L., & Solomon, M. R. 2014.)
In this research report covered introduce various features of social media and their effective areas.
On the other hand describe various benefits of using social media in business concern.
Main body: Social media is a web based interactive technology where it is a very effective process
to gathering information and introduce their product effectiveness. Social media marketing is way
to express their introduction from on person to another person. social media which are the one of
computer technology where it facilitate the creation and sharing of information, ideas, updation via
virtual communities and other networks. Social media has a various tools where used Facebook,
Twitter, Instagram, Linkedin, printerest and google+.(Tuten, T. L., & Solomon, M. R. 2014.)These
all elements are wide used in social media. All these element are also called as social media. All of
these elements are majorly used for advertising such specific product. These are various different
ratio of such elements which can be used. Social media marketing is a effective tool to create big
brand image and attain large number of attraction of customers. Social media is a user generated

contents where user input their own text post or comments, digital photos or videos which can be
highly interactive . This process is completely online procedure where more then on person are get
interacted. Social media facilitates one of computer technology where it facilitate the creation and
sharing of information, ideas, updation via virtual communities and other networks. Or else it can
aid to provide development of online social networks by connecting a user's profile with those of
other individuals or groups. On an other hand social media provide various benefits for their
concerning business whereas, with the help of social media tools company get improve their sales
where they generate higher profits and productivity. They aid to improve business market
partnership with clients or other business man. Along with that they aid to develop their loyal fans
to attract large number of customers and improving their productivity and profitability. Social
media marketing is a way to express they working efficiency and generate their leads to expanding
their business. These some of advantages which can be occurring with the help of all these elements
company set their competitiveness in their concerning workplace(Tuten, T. L., & Solomon, M. R.
2014.)
Conclusion :
In this task has been concluded social media which are the one of computer technology
where it facilitate the creation and sharing of information, ideas, updation via virtual communities.
Or else it can aid to provide development of online social networks by connecting a user's profile
with those of other individuals or groups. and other networks.

CONCLUSION :
As per the above report this present report has been conclude various tools and techniques of
current ICT services which can be aid to improving their working efficiency. It is one of the
effective tool of the telecommunication which is provide generating information via one person to
another person. On the other hand it has been concluded analysis the strength, weakness,
opportunities and threats of current ICT services in IBM. Where also describe internal or external
situational analysis. Further in this present report identify various function of social media and
concluded various effectiveness of social media marketing in concerning organisation.
References
Bilbao-Osorio, B., Dutta, S., & Lanvin, B. (2013, April). The global information technology report
2013. In World Economic Forum (pp. 1-383).
Bull, J. W., and et.al., (2016). Strengths, weaknesses, opportunities and threats: A SWOT analysis
of the ecosystem services framework. Ecosystem services, 17. 99-111.