IBM's Innovation Challenges, Strategies, and Stakeholder Involvement

This presentation outline delves into the innovation challenges faced by IBM, a multinational IT company. It begins with an introduction highlighting the importance of innovation and the specific hurdles IBM encounters, such as short-term focus and limited market reach. The presentation then provides a background of IBM, including its products and financial standing. The core of the presentation is divided into four parts: future innovation plans, innovation consultation, a new innovation strategy, and the involvement of stakeholders. IBM's future plans involve expanding innovation across various sectors and partnering with technological experts. The consultation section emphasizes seeking advice from stakeholders and setting milestones. The new strategy focuses on communication and tapping into emerging markets. Finally, the involvement of stakeholders, including customers and suppliers, is discussed, alongside the importance of market research and workshops. The presentation concludes with recommendations for IBM to enhance its innovation efforts and includes references and discussion questions.

THE
CHALLENGES
IBM FACES IN
INNOVATION

PRESENTATION OUTLINE
 Slide 3-INTRODUCTION
 Slide 4-BACKGROUND OF IBM
 Slide 5-PROBLEM FACED AND PURPOSE
 Slide 6-PART 1: FUTURE INNOVATION PLANS
 Slide 7- PART 2: INNOVATION CONSULTATION
 Slide 8-PART 3: NEW INNOVATION STRATEGY
 Slide 9-PART 4: INVOLVEMENT OF STAKEHOLDERS IN
INNOVATIONS
 Slide 10-CONCLUSION
 Slide 11-RECOMMENDATIONS
 Slide 12-REFERENCES
 Slide 13-QUESTIONS TO BE DISCUSSED

INTRODUCTION
 Importance of innovation.
 Challenges encountered while bringing about innovations.

BACKGROUND OF IBM
 Multinational IT company
 Headquarters in the US
 Products-Hardware, software,
office solutions, cloud etc.
 Listed on the NYSE (figure)

PROBLEM FACED AND PURPOSE
 Short term innovation.
 Restricted to important markets and existing products
 Centered around short term profits
 Lacked streamlining funding, technology, human resources and
knowledge
 Did not involve smaller markets
 Some opportunities were missed due to lack of streamlining.
 Purpose- Recognising plans to deal with the issues mentioned above.

PART 1: FUTURE INNOVATION PLANS
 IBM in order to make future innovations more successful and take
advantage of them, aims to spread innovations in all spheres like
education and environmental protection.
 A team of technology personnel working on intellectual property to
drive future innovations

PART 1 contd…: FUTURE INNOVATION
PLANS
 IBM should strengthen its
innovation efforts.
 The MNC should partner
with leading technological
experts to strengthen its
innovation.

PART 1 contd…: FUTURE INNOVATION
PLANS
 IBM should expand its innovation into manufacturing of other
electronics products like tablets.
 The innovations of the company should be aimed to avail long term
business benefits

PART 1 contd…: FUTURE INNOVATION
PLANS
 Innovation in IBM should embrace employees across all departments.
 The employees should indulge in brainstorming and other techniques
to bring out new ideas.

PART 2: INNOVATION
CONSULTATION
 IBM in order to make its innovations more fruitful and take advantage
of market opportunities, advocate seeking advices and ideas from a
large number of people or stakeholders.
 IBM while proceeding with innovations and researches prefer setting
milestones to measure its advancements in various aspects of
innovation.

PART 2 contd…: INNOVATION
CONSULTATION
 IBM should market its innovation to attract support from partners.
 The MNC should make innovation a part of its regular business
activity.

PART 2 contd…: INNOVATION
CONSULTATION
 IBM should make its innovation a part of its marketing mix.
 The innovated products should form a part of the product line of the
company.