This report provides an in-depth analysis of IBM's marketing strategies within the Japanese market. It begins with an introduction to international market selection and IBM's global presence, followed by an examination of the opportunities and risks associated with the Japanese market. The report delves into environmental factors, including political, economic, social, and technological aspects, and assesses the Japanese distribution channels and demand analysis for IBM products and services. A key focus is the proposed segmentation strategy, including geographic and socio-cultural segmentation, and the development of an integrated marketing communication (IMC) strategy utilizing various channels such as social media, TV, and print advertising. The report concludes by highlighting the importance of adapting to the unique characteristics of the Japanese market, including consumer preferences and technological advancements, to ensure successful marketing campaigns and brand loyalty. Finally, the report references a range of academic and online sources to support the analysis.
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