Analysis of Marketing, Finance, HR, and Production Functions in IBM

This report provides an overview of the key organizational functions within IBM, specifically focusing on marketing, finance, human resources, and production. It explores the importance of each function in driving business success and examines the interrelationships between them. The report highlights how these departments collaborate to achieve IBM's objectives, such as managing a diverse portfolio of products and services, from software and hardware to consulting. The analysis includes how marketing helps in promoting products, human resources in managing talent, finance in managing transactions, and production in providing innovative services. The conclusion emphasizes the collaborative nature of these functions in contributing to the overall success of the organization, with references to academic sources to support the analysis. This report is beneficial for students to gain insights into how different functions operate in a large organization and their impact on overall business performance.

The role of
Marketing,Finance,Human
Resources and Production and
the link between them in IBM

Table of Contents
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
Importance of different Organisation function and its interrelationship with each other...........1
CONCLUSION................................................................................................................................2
REFERENCES................................................................................................................................3

INTRODUCTION
There are various functions operate in a company that helps in running business
successfully. It includes marketing, finance, production, human resource management and more.
This report is going to make a discussion on importance of these functions in an organisation
(Larivière and et. al., 2017). For this purpose, IBM (International Business Machines
Corporation) is taken which deals in information technology sector in UK. It operates business in
more than 170 countries and offer IBM products. For managing operations, interrelations of
different functions are also described in this essay.
Main Body
Importance of different Organisation function and its interrelationship with each other
In order to gain sustainability in business and run it smoothly, every function of
organisation plays a major role. It includes human resource management which helps in bringing
and managing high talent at workplace (Nankervis and et. al., 2016). While marketing
department focuses on identifying demand of customers and offering them products accordingly,
that helps in promote business more rapidly. In context with IBM, it manufactures and sells
computer software and hardware products as well as also provides consulting and hosting
services, that are range from mainframe to nanotechnology. Therefore, to manage its large and
diverse portfolio of services and products (cloud computing, IT infrastructure, Internet of Things
etc.), every department give its best performance. For example- Marketing, which is quite an
important function for IBM. The sole reason for the same is that it would allow the firm to
present its services and products in the public in ways which aids in enhancement of its customer
base. It is also important as would help IBM to connect with people better, thus, engaging them
for long (Mudambi and Navarra, 2015). Moreover, marketing would help the firm in receiving a
competitive advantage over its competitors in market. Hence, marketing function is quite useful
and utmost necessary for a firm like IBM.
Similarly, human resource management also considered as one of the important function
of IBM. It helps other departments in providing best talented workforce, who give their best to
operate functions in desired manner (Srinivasan and Venkatraman, 2018). HR managers of IBM
with the help of marketing division, use various sources to reach eligible employees and retain
them for longer period. Along with this, finance department of IBM mainly focuses on managing
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transaction and funds of business, by proper planning, organising, accounting, auditing and
controlling all financial activities. This department helps HRM, marketing, production and other,
in getting adequate amount of funds to carry out functions in defined way. While production
department of IBM helps in offering best innovative services as per demand of customers
(Markusen, 2017). For this purpose, HR, marketing and finance departments helps production
division in identifying current trends of marketplace, analyse demand curve and offer products
accordingly.
CONCLUSION
Through this mentioned essay, it has concluded that behind success of every organisation,
every department performs major role. It involves human resource management, production,
finance and more, that works in collaboration for attaining set objectives of business, in
predetermined period of time.
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REFERENCES
Books and Journals
Markusen, A., 2017. Sticky places in slippery space: a typology of industrial districts.
In Economy (pp. 177-197). Routledge.
Mudambi, R. and Navarra, P., 2015. Is knowledge power? Knowledge flows, subsidiary power
and rent-seeking within MNCs. In The Eclectic Paradigm (pp. 157-191). Palgrave
Macmillan, London.
Nankervis, A. R. and et. al., 2016. Human resource management: strategy and practice. Cengage
AU.
Larivière, B. and et. al., 2017. “Service Encounter 2.0”: An investigation into the roles of
technology, employees and customers. Journal of Business Research. 79. pp.238-246.
Srinivasan, A. and Venkatraman, N., 2018. Entrepreneurship in digital platforms: A network‐
centric view. Strategic Entrepreneurship Journal. 12(1). pp.54-71.
Do, B. R., Yeh, P. W. and Madsen, J., 2016. Exploring the relationship among human resource
flexibility, organizational innovation and adaptability culture. Chinese Management
Studies. 10(4). pp.657-674.
Ardito, L. and Petruzzelli, A. M., 2017. Breadth of external knowledge sourcing and product
innovation: the moderating role of strategic human resource practices. European
Management Journal. 35(2). pp.261-272.
Prange, C. and Pinho, J. C., 2017. How personal and organizational drivers impact on SME
international performance: The mediating role of organizational
innovation. International Business Review. 26(6). pp.1114-1123.
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