Comprehensive Report on Social Media Usage and Strategies at IBM

This report assesses IBM's utilization of social media platforms, including Twitter, Facebook, and LinkedIn, to enhance business processes and promote services. Secondary research highlights the importance of social media in modern business for marketing, advertising, and customer engagement. The report details how IBM leverages each platform: Twitter for product development and research updates, Facebook for customer engagement and corporate culture promotion, and LinkedIn for client collaboration and sales lead generation. It concludes that IBM's strategic use of social media significantly contributes to its market position and overall success, adhering to Social Computing Guidelines to maintain a competitive edge. Desklib offers a wide array of similar documents and study tools for students.

To: Carlton Pierre
From: Arun Panicker
Date: 8th July 2018
Subject: Report on Social Media usage at IBM
Hi, Carlton Pierre
As requested, below is the Report generated on Social Media usage at IBM
Purpose / Background
IBM is a multinational company, which is based in America. They have their operations
that span around 170 countries. The IBM Company mainly manufacture different computer
hardware, software and middleware. They also provide hosting and consulting services, which
normally range from mainframe to nanotechnology based computers.
Body / Details Secondary Research
IBM is considered to be one of the most advanced technological companies. The
company highly focusses on the use of the social media platform. This strategy is regarded as
one of the best viable option for reaching to a wide number of the public in order to promote
their company.
The summary of the key points that are in relation with the article are:
1. Social media is a vital tool for achieving and completing the processes of the business. This
would also ensure that the business would be able to promote their business processes to
the customers (Treem & Leonardi, 2013, p. 143-189).
2. The social media platform would help the company to post, market, advertise their services
in order to gain a wide attraction from the public.
 Company use of Social Media
o Twitter
 It is an online social networking platform. The registered users can access
the application from their mobiles and thus would be able to post tweets.
 -The company handles their twitter account in order to develop their product
and *perform research.
 The main twitter account of the organization is being followed by 156,000
people. This helps in keeping their customers with the updated products,

updates to their software and various research studies (Rogstadius et al., 2013,
p. 4-1).
o Facebook
 It is an online social networking service platform, which is based in Menlo Park,
California. The diverse application platform can be assessed from computers,
tablets, laptops and smartphones.
 The company makes use of the application for engaging customers by posting
images and promoting their corporate culture.
 Their presence on the social platform keeps their customers updated about
various information and general news about the company. IBM also encourages
their visitors to caption their photos and also leave comments for their other
employees (Feinstein et al., 2013, p. 161).
o LinkedIn
 It is an employment based and business service platform, which operates
through websites and various other mobile applications. This platform is mainly
used for use in professional networking that includes the posting of jobs for
employers and various job seekers by posting their CVs.
 The company makes use of the social media platform for the purpose of
engaging and hence collaborating with several clients. They are also using the
platform in order to mine the leads of the sales from several small and medium-
sized businesses.
 The company uses the online platform to help generating the sales of the
company and thus promoting their marketing. This also helps in improving their
performance and everyday operations (Zide, Elman & Shahani-Denning, 2014, p.
583-604).
Closing
Based on the discussion from the report, it could be concluded that the use of the social
media platform by IBM has been of a major use for the organization. The use of the social
media platforms is primarily used for promoting the enterprise. The Social Computing
Guidelines helps the enterprise to remain at the topmost position among other companies of
the world.
References
Treem, J. W., & Leonardi, P. M. (2013). Social media use in organizations: Exploring the
affordances of visibility, editability, persistence, and association. Annals of the International
Communication Association, 36(1), 143-189.
Rogstadius, J., Vukovic, M., Teixeira, C. A., Kostakos, V., Karapanos, E., & Laredo, J. A. (2013).
CrisisTracker: Crowdsourced social media curation for disaster awareness. IBM Journal of
Research and Development, 57(5), 4-1.

Feinstein, B. A., Hershenberg, R., Bhatia, V., Latack, J. A., Meuwly, N., & Davila, J. (2013).
Negative social comparison on Facebook and depressive symptoms: Rumination as a
mechanism. Psychology of Popular Media Culture, 2(3), 161.
Zide, J., Elman, B., & Shahani-Denning, C. (2014). LinkedIn and recruitment: How profiles differ
across occupations. Employee Relations, 36(5), 583-604.
Regards,
Arun Panicker