ICC World Cup 2011: Macro & Micro Economic Factors & Event Plan

This report provides an analysis of the ICC World Cup 2011, focusing on the impact of macro and micro economic factors on the global events industry. It assesses the physical, environmental, economic, and political influences, highlighting both positive and negative impacts. The report also explores the influence of the global events industry on organizational behavior, particularly in production, promotions, and sales. Key criteria for successful event planning are discussed, including risk management, financial support, and situational analysis, using SWOT and PEST analyses to evaluate the event's strengths, weaknesses, opportunities, and threats. Recommendations for improvements in future ICC Cricket World Cups are provided, emphasizing event risk evaluation and flexible budget planning. The conclusion underscores the significant effects of global events on the macro and micro environments of participating and host countries, stressing the importance of comprehensive planning for success.

GLOBAL EVENTS

Table of Contents
Introduction
Impact of macro environment on global events industry
Criteria for successful planning of events
Recommendations
Conclusion
References

Introduction
 Global events refers to the festivals and occasion that are
incorporated for producing various potential advantages to society
and community.
 The event chosen for this presentation is ICC world cup 2011.
 The presentation aims to present micro and macro economic factors that
affect and influence the World cup 2011 event.

Macro environment impact
global events industry

Physical and environmental impacts:
 Physical and environment impacts are the factors that might impact the physical
state and environment conditions of the host country as well of the participatory
countries in various events such as World cup.

Economic impacts
Economic impact refers to the effect on economic and tourism conditions of
the country which is hosting the event. Tourism impacts are also included in it
as tourism of a country depends on its economic conditions.
 Positive impacts
 Negative impacts

Political environment influence on decision
making
 In event the host country and participating countries have affects and influence of the event
which influence political environment.
 The government ideology, political philosophy, nature, political organizations and extend
of bureaucracy also influence the event industry majorly.

Influence of global events industry on
organizational behaviour
 The production, promotions and sales departments of various commercial and
non commercial companies are influenced by global events industry.
 These events can help the organizations in generating higher profits during the
events through creating new revenue streams.

Criteria for successful planning of events:
The criteria for planning of successful events is described as following:
risk management of events
Financial support
Situational analysis

Environmental analysis of ICC Cricket
World Cup 2011

Strengths
Strengths are factors which affect the organizations in positive way and also in their favours.
The significant strengths of ICC Cricket World Cup 2011 were as following:
It is regarded as the healthy competition as well as a celebration for the development of
human race as a whole.
During ICC Cricket World Cup, approximately all the countries of the world participated.
It gives the athletes to display their abilities, skills and capacities to the people on a global
level.
It provided the huge media coverage of all the event.

Weaknesses:
Weaknesses are the factors which the events or organizations lack in. The
weaknesses of ICC Cricket World Cup 2011 were as following :
Various physical conflicts and verbal conflicts were reported between audience
during the event.
The games can be influenced by politics because many countries were boycott to
participate due to various reasons such as political reasons.