Macro Environmental Impact Analysis of the ICC Cricket World Cup 2011

This report provides an analysis of the ICC Cricket World Cup 2011, focusing on its impact on the macro environment. It discusses both positive and negative impacts, such as economic development and the rise of gambling, respectively. The report also examines how macro environmental factors like political stability influence global events. Recommendations for improvement, such as broader international participation, are offered. A SWOT analysis identifies strengths (popularity), weaknesses (limited media reach), opportunities (showcasing hosting ability), and threats (security). The criteria for successful event planning, including financial, legal, social, and technological aspects, are also discussed. The report concludes that effective planning and implementation are crucial for the success of such events.

GLOBAL EVENTS

TABLE OF CONTENT
 INTRODUCTION
 GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
 MACRO EVENT IMPACT ON GLOBAL EVENT INDUSTRY
 RECOMMENDATION FOR IMPROVEMENT
 SWOT ANALYSIS
 CRITERIA FOR SUCCESSFUL PLANNING
 CONCLUSION

INTRODUCTION
 Event management is a process that involve managing
all different event and its various associated role and
responsibilities that will support the growth and
development of an event management company in the
best way possible.
 ICC Cricket World Cup 2011 was held in India.
 This project will discuss the various aspects associated
with managing the whole event.

GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
Positive impacts
 ICC Cricket World Cup 2011 created a various positive impact over the
macro environment factor
 The event carried the huge popularity due to the attraction of the sport in
the people.
 Further the Indian market is massive in term of revenue cricket generate
from the country.
 In such a situation the ICC Cricket World Cup 2011 played a massive
role for the overall economic development and growth of the country
(Banerjee, 2018)

GLOBAL EVENT IMPACT ON MACRO ENVIRONMENT
Negative Impacts
 There are plenty of negative impact ICC Cricket World Cup 2011 created over the entire society.
 Due to the over projection of this event gambling business has emerged massively in the country.
 The result of this is such that it could further raise the gambling trend in society.
 This could influence negatively to the whole sector and sports.
 Match fixing like issues also increased after this due to the increased trend of the gambling in market (Kerr and Morgan, 2021).

MACRO EVENT IMPACT ON GLOBAL EVENT INDUSTRY
 Macro environment factor like political factor
completely influence the whole event of the ICC
Cricket World Cup 2011.
 This involve the political stability of the India
could influence the ICC to arrange the whole
event in the country.
 The International Cricket Council need to see the
position of the country whether the country can
host the whole event successfully (Ribeiro and
Correia, 2021).

RECOMMENDATION FOR IMPROVEMENT
 The International Cricket Council can maintain a right
balance to conduct the whole event.
 The ICC Cricket World Cup 2011 could only offer the 14
countries to participate in the entire tournament. This is
recommended that the council can offer and attract the
game at wider level in intentional context so that more
number of countries can come together and participate in
the game

SWOT ANALYSIS
STRENGTHS
 The event has its various strengths like being popular which
has proved to be its major strength while planning a cricket
world cup a lot of marketing has to be done
 By seeing the craze into the people for the world cup has
proved that the marketing was on point.

CONT..
• One of the strengths was the fan base of the game which
helped the game to rise to the next level. It also generated a
lot of jobs, employment to create a successful event.
• The security of the event was very crucial and have been the
strengths of the event from the beginning.
• The management team which took care of every small details
has to be a part of strength.

SWOT ANALYSIS
WEAKNESSES
 The major weakness was that at that time the media was
not that upgraded to such extent where the people can
not watch the match except for television.
 The size of the stadium was a major issue that can only
accommodate limited number of people.

CONT..
 Those who don't get the tickets of the match because they were sold out.
 The stadiums could have been more spacious and should have more sitting area
so that large number of people can enjoy the game.
 These type of event require resources which are utilized in heavy volume be it
human resource, financial resource or social resource. Which create a backlog in
development of the country.

SWOT ANALYSIS
OPPORTUNITIES
 This type of event which is popular in every part of the
world showcase the hosting ability of the home country.
 This type of event puts the hosting country on the world
platform and by the success of the event it open ups the
future event that the country could host.