This report provides a comparative analysis of the marketing mix and market segmentation strategies employed by a leading ice cream brand in the UK. The study focuses on the 7Ps of the marketing mix and the STP (Segmentation, Targeting, and Positioning) framework. It examines brand value, target market demographics (age, gender, and location), and new market trends, including competitor analysis. The methodology involves secondary data analysis to assess the competitive landscape, including rivals like Froneri, Gelato Italia, and Kelly’s of Cornwall. The report concludes by emphasizing the importance of analyzing marketing conditions, identifying brand value, understanding target markets, and addressing competitive rivalry to achieve growth and success in the market.
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