This report provides a comparative analysis of the marketing strategies employed by Haagen-Dazs and Ben & Jerry's ice cream brands, focusing on the application of the 4Ps of marketing: product, price, place, and promotion. The report begins with an executive summary and introduction, followed by a detailed examination of each element of the marketing mix for both brands. The analysis includes a comparison of their target markets, product offerings, pricing strategies (including value-based and competitor-oriented approaches), distribution channels, and promotional activities (including advertising and event marketing). The report highlights the unique brand values and techniques used by each company, their global reach, and concludes with a summary of the key findings, assessing the effectiveness of their respective marketing strategies. The report also includes a list of references to support the analysis.