Sustainable Marketing Management Report: Icebreaker Case Study

This report provides a comprehensive analysis of Icebreaker's sustainable marketing management. It begins with a background of the company, highlighting its New Zealand roots and commitment to sustainable practices. The report then delves into Icebreaker's key sustainable marketing principles, emphasizing its use of natural fibers, transparency, and ethical sourcing. A detailed examination of the company's marketing mix strategy is presented, covering product, price, place, and promotion. The report also provides recommendations for strategy improvements, including business expansion and social media utilization. Finally, it discusses Icebreaker's positioning strategy, emphasizing its premium quality and unique selling proposition. The report concludes with a list of references used in the analysis.