Investigating Globalisation's Role: Iceland Foods Ltd. Business Report

This report investigates the impact of globalisation on Iceland Foods Ltd's business operations. It begins by defining globalisation and outlining the research aims, which include evaluating the concept of globalisation, identifying its importance to Iceland Foods Ltd, and analysing the challenges faced during international expansion. The methodology involves both primary and secondary data collection, utilising questionnaires for primary data and various sources like books and journals for secondary information. The report presents findings based on questionnaire responses, analysing the participants' understanding of globalisation and the company's objectives in globalising its business. Key findings reveal insights into the benefits and challenges associated with globalisation. The conclusion highlights the positive impact of globalisation on business growth and competitive advantage. Recommendations include employee training and the adoption of flat communication structures to mitigate challenges. This report offers valuable insights into the strategies and impacts of globalisation on a multinational corporation like Iceland Foods Ltd.

Research Project
(“To investigate the role of
globalisation in driving business
success of multinational
organization”. A study on Iceland
Foods Ltd.)

Cover Content
Introduction
Aims and Objectives
Findings
Conclusion
Recommendation

INTRODUCTION
Globalisation refers as the free movement of services, products
and people in all over the globe in integrated and seamless
manner. It is also refers to the market's integration in the
global economy, initiating to the maximised
interconnectedness of national economies

Research Aims and Objectives
 To evaluate the basic concept of globalisation.
 To identify the importance of globalisation on business
success and development of Iceland Foods Ltd.
 To analysis major challenges which are going to be faced
by Iceland Foods Ltd while globalise their operations and
activities in foreign market?
 Recommend best ways to overcome the challenges or
issues faced by Iceland Foods Ltd in foreign market.

RESEARCH
METHODOLOGY
There are basically two methods for collecting data
about the study such as primary and secondary.
Questionnaire will helps an investigator by
providing primary information about the current
investigation. While, books, journals, magazines
etc. sources assist a researcher by providing
secondary information regarding the study.

Continue
For analysing accurate data, there are basically two types of
method which are qualitative and quantitative. Under
qualitative data analysis, open-ended questions, interview
etc. method is require. On the other side, for analysing
quantitative data, close-ended questions or questionnaire
will be use. According to current investigation,
questionnaire is used by researcher because it provide data
in form of reliable and valid

Findings
(Theme 1: Idea about the
globalisation)
30
10
a) Yes
b) No
Q1) Do you have any idea about the
globalisation?
Frequ
ency
a) Yes 30%
b) No 10%

Theme 2: Main purpose of
Iceland Foods Ltd for
globalising their business
Q2) What are the main purpose of Iceland
Foods Ltd for globalising their business?
Frequ
ency
a) Improve business performance 12%
b) Integration of knowledge 18%
c) Increase cross border practices 10%
12
18
10
a) Improve business
performance
b) Integration of
knowledge
c) Increase cross border
practices

Conclusion
Above mentioned information has been concluded accurate
knowledge regarding the globalisation. Majority of
participants have agreed as globalisation is most useful
process by which an organisation can easily expand their
business. In same manner, globalisation also support an
enterprise to gain competitive advantages and enhance
their growth and success.

Recommendation
 Iceland Foods Ltd must provide training to their
employees because it will support them to deal with
international client and gain competitive benefits easily.
 Iceland Foods Ltd should adopt flat communication which
will be more beneficial for them by reducing negative
impact of communication and cultural barrier.