Analyzing Social Media Marketing Strategies for Iceland Food Retail

This assignment presents a comprehensive social media marketing questionnaire designed to gather insights into consumer behavior and preferences related to Iceland Food Retail. The questionnaire comprises both qualitative and quantitative sections. The qualitative section explores the purpose, goals, and strategies of social media marketing, as well as the integration of social media into growth plans. The quantitative section collects demographic data, assesses consumer opinions on Iceland Food Retail's social media presence, and gauges preferences for social media platforms and communication methods. The questionnaire aims to understand consumer loyalty, the effectiveness of social media updates, and the overall impact of social media interaction on the consumer experience. This assignment provides valuable data for analyzing marketing strategies and consumer engagement within the context of a retail environment.

Qualitative questionnaire
1. What is your purpose of using social media marketing?
2. What do you expect to achieve by using social media marketing?
3. What are your strategies of effectively implementing social media marketing?
4. How does your growth plan will accommodate social marketing?
5. What are the social media platform you plan to use? How will it benefit the
organization?
Quantitative questionnaire
1. Age?
a) Less than 25 b) 25-30 c) 31-40 d) 41 and above
2. Your Gender?
a) Male
b) Female
3. Your income?
a) Less than 15,000 Pound Sterling
b) 15,000 – 35,000 Pound Sterling
c) 36,000 – 45,000 Pound Sterling
d) 45,000 and above Pound Sterling

4. How far do you agree that Iceland Food Retail provides you with better experience
on the social media platform?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
5. Identify the social media platform you use the most
a) Facebook
b) Twitter
c) Instagram
d) YouTube
e) Watsapp
6. Select from one of the following reasons for choosing from social media platform?
a) Easy to use
b) Social Interaction
c) Less time consuming
d) Personalised response
e) Effortless
7.Do you consider yourself as a loyal consumer of Iceland Food Retail?
a) Yes
b) No

8. How far do you agree that you prefer using social media updates than emails,
newspaper and web chat?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
9. How far do you agree that social media interaction helps timely interaction with
organizations?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
10. How far do you agree that Iceland Food Retailprovides relevant content on the
social media platform?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
11. How far do you agree that Iceland Food Retail updates on social media are regular
and timely?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree
12. How far do you agree that Iceland Food Retail is your preferred retail
organization?
a) Strongly agree b) Agree c) Indifferent d) Disagree e) Strongly disagree