Employee Relations in Iceland Supermarket: A Comprehensive Report

This report provides a comprehensive analysis of employee relations within Iceland Supermarket. It begins by defining employee relations and its importance, followed by an exploration of unitary and pluralistic frames. The report examines the influence of trade unions on employee relations, highlighting their role in employee safety and development. It identifies key roles in employee relations, including HR managers, trainers, financial managers, and the CEO. The report then delves into conflict situations, outlining procedures for addressing conflicts and key features of employee relations, such as communication issues and employee dissatisfaction. It further explores negotiation in collective bargaining and its impact, along with the influence of the EU on industrial democracy and methods of employee participation. Finally, the report discusses the impact of human resource management on employee relations, providing a holistic view of the subject.

Employee relation

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Unitary and pluralistic frame ...............................................................................................3
1.2 Changes in Trade union effect on employee relations- ........................................................4
1.3 Play main role in employee relation .....................................................................................5
TASK 2............................................................................................................................................6
2.1 procedures an organisation follow when dealing with different conflict situations.............6
2.2 Key feature of employee relation ........................................................................................7
2.3 Procedures used in this conflict situation..............................................................................7
TASK 3............................................................................................................................................8
3.1Role of negotiation in collective bargaining..........................................................................8
3.2 impact of negotiation strategy .............................................................................................9
TASK 4..........................................................................................................................................10
4..1 Influence of EU on industrial democracy.........................................................................10
4.2 Methods of employee participation and involvement in decision making.........................11
4.3 Impact of human resource management on employee relations.........................................12
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
Iceland Supermarket is the big retail company. It is founded in the 1970 by Malcolm
Walker. This company is selling the foods including ready food and vegetable. In this report will
define the Iceland Supermarket employs relation with employer. Employee Relation is the
company treat to other and company employees and increasing the relation between both. In this
report can define the relationship between the top level management and low level management.
It is play very important role in any organization. This report main aim to providing the best
relationship to employee and opportunities to employee. In this report also explain the unitary
and pluralistic of references and key feature of employee relation and company different type of
conflict , also explain the resoluteness and process of conflict and HRM impact of the employee
relation. In this report will define the negotiation bargaining.
TASK 1
1.1 Unitary and pluralistic frame
Unitary frame is started with an organization having same viewed as an integration and
harmonious whole with manger and employ sharing common intrastate and objective. In this an
organization is not divided in small sub group. In this an organization is having image like team
and common goal of whole organization and all member top level to middle level stared to
achieve. It says conflict is come from human behaviour like communication, different type of
personality, working style etc. conflict is not come from the 2 different type of behaved having.
Ice land market also allow the employee and staff can talk to each other only purpose
communications and also take part in the decision making process and also give priority to
employee personal development. In Iceland struggle started from 2 behaved of employ and
happening result and then employee felt in other job (Nadiv and et.al. 2017).
Pluralistic frame work an organization is divided part and sub group of the organization
in different type of qualities and working experience. Each group is having truth objective and
leader in different type of project. In Iceland Supermarket having 2 chief sub group on pluralistic
position and give the direct for both sub group. In this both group is having different type of
objective and goal. This is also suited the Iceland super market because it is doing help to

maintain employee relation and give employee and different staff to priorities. It is divided in to
powerful and different type of sub group and both group having law fully objectives. It can
easily describe the better relationship in the organization. This is having self objective and aim
and it is increase the conflict and gives difficulties to management. It is also increased the
conflict in management and worker to distribution or profit and work. It is show employ having
loyalty to the objective and goal and give full effort to achieve it. It is maintained relationship to
each other because sub group is having same type of objective and give contribution.
1.2 Changes in Trade union effect on employee relations-
Trade union is always made rule and regulation for the employee safety and employee
security. In this majorly focus on the employer's improvement and condition of worker. In UK
and Britain country is having lots of manufacturing company and the basically made there rule
and regulation according to trade union. New trade union increase the Iceland Supermarket
worker condition, help in there working condition and also help in self development. In this trade
union employ protect to self exploitation of the organization. In UK trade union make lots of
recruitment strategy because occupational business is basically focused on the recruitment. It is
also described the relationship between the lobar and manger, employee and employee.
Development in trade union Iceland Supermarket maintain a better organizational relationship
and it is increase continuity and reduce organization disputes. It is also improving cooperation
between the employee and manger (Karl and et.al.2016).
Trade union is also due the variation in type of macro environment factor- Legal and political factor-Implementing new role and responsibilities on the political
and legal directly affect the organization environment and also affect the employee
relationship in Iceland Supermarket is an effective manner like government changed in
polices those linked with the opportunists of staff, it is doing impact on present policies
of the firm of Iceland. These type of condition develop the conflict between employee
and trade union. So this type trade union give impact badly and positively on the
organization.
 Technology – It is very fairly if any company adopt new technology then develop
positive thinks but after taking time right now it reduces o organization positive work.
Trade union is also pay role of in this staff doing work in full effort but don't talk the
mental presser so it is also developed the conflict between the employee and employ this

type of condition worker give preference of adopting practices such as strike and it gives
badly effect on the sales and profitability.
Trade union has been developed the aim and objective to support organization and fulfil the gap
between employ and management with employee welfare.
1.3 Play main role in employee relation
Some key employees is play effective role in the employee relationship like HR manger,
financial manger, CEO of the company. In Iceland Supermarket these play Important role to
develop and maintain relationship of employ and employee. HR manger play role in employee relation- HR manger is play wild and effective role in
employee relation in Iceland Supermarket. A manger is make the job design, make the
planing to achieve aim and goal. Etc. all the planning of HR manger is increase the
coordination and respect, responsibilities to employee ans it is developed employee
relations. They also try to strong bonding in the employee and bring them to close. In
Iceland HR manger is tray to involving all employ in achieving goal and objective
because it gives them to an opportunity to know each other and thy try to new employee
easily adjust in the company, or they give warm welcome to new employ. These things
maintain the employee and manger relationship (Seifert 2015.). Trainer play role in employee relationship -Trainer is also played role in maintain the
relationship because they know about the employee habits and nature. They give training
to according there skill and direction to treat to each other they also know problem of
employ and try to solve conflict. They give proper training and increase the employee
relations. Financial manger role in employee relationship- They play very important and good
role in Iceland Supermarket to controlling employee relations. These providing proper
knowledge of relationship in finance and give contribution to develop employee relations.
They give example of develop new relation in the company and out the company. CEO role in employee relation – CEO of they company make the police and regulation
for the organization. They create aim for employ and also develop the mission and vision
and clear in front of employee of the organization. Iceland Supermarket CEO make
polices for helping developed the employee relations.

 Government- It is also given the contribution of UK country for developing employ
relation they make trade union and doing changes in the increase employ and employee
relations. They make rule of employee benefits (Tansel and Gazîoğlu,2014).
TASK 2
2.1 procedures an organisation follow when dealing with different conflict
situations
There are different type of conflict come in the Iceland Supermarket like employee
productivity, increase turnover. These conflict are developed for the employee behave and work
environment. Mostly conflict from the communication error. In Iceland company is facing the
employee conflict in the workplace. These problems are common and its come the different type
of employ having the different value and personality. It is resolving is very important on timely
because is doing impact on the organization healthy environment. This conflict is the simple but
it can make very big problem. Iceland manger is also wanted to understand reasons of conflict
like- Poor communication- It is the most reassign of developing conflict on the workplace
between the employee is developing for different type of employees use and way of
taking. Differences in personality- In organization having different type of people and every
people having different personality and they have self nature. It cants also develop the
conflict. Competition- It is good for the organization and employee also but unethical Competition
is not good for the employee. So Iceland treat all type of employee same not doing
difference in the employee.
 Different value – Different employee is having different value on the workplace. It is
also developed the mental gap and. Different value is not generated conflict but failure
and success is developed the gap between employees and its make the relationship.
A manger can solve the conflict and make the new polices in this condition. Set new rules – In this condition Iceland HR manger make new rule to employees and
say all employees treat to each other with respect and talk with carefully firstly listing to
other than speak (Devonish 2013).

 Manger focus on employee behaviour – Resolving the conflict then firstly manger
knows about they employee behaviour don't judge according to the personalty. Some
people personalty is different and nature is also different,
 Develop new plan – In this step manger can develop new plan those work on the all type
of conflict and give the help to resolve it. in this manger can define every employee to
work and give solvency of problem.
2.2 Key feature of employee relation
In this given task conflicting condition is connected to they employee mindset conflict on work
area. In Iceland company employee having competition and not using good way of talking so
conflict is developed this conflict is directly effect on the company sales and productivity. In this
selecting situation company is facing problem in producing and selling the product. These
conflicting condition key analysed characteristic of employees relation are shows- Employees is not using proper communication- Employees is not using proper
communication this condition Iceland company employee is not using poor
communication so this conflict is developed. Employee is doing competition to each
other succession then they making self rule and regulation in this condition manger make
the new rule related to the discipline and providing the training for self development.
They employees not doing there activities on time. So it can directly impact on the
customer or Iceland Supermarket. They can't serve to customer services in efficiency
manner (Khoreva and et.al. 2017 ). Dissatisfaction to each other – It is also another way of developing conflict in the
Iceland company. Worker of Iceland Supermarket to show the dissatisfaction of work.
There management not taking proper appropriate step of against this condition like
allocation of work, making new plan etc. this condition developing negative relationship
between the employee and employer. It conditions can be improve taking few steps with
this positive regard.
 Reward system – It can easily solve the conflict of the employees, because in this system
employee try to improve self performance and increasing give contribution to achieving
the company target. This type of strategy make manger can easily solve the employee
conflict.

2.3 Procedures used in this conflict situation
In this condition manger of Iceland use these step- Conflict understand – This is first setup of the resolving of the conflict in this step. In
this step identifies what type of conflict come and know the sources of resolving of the
conflict. Identify sources of conflict- This step play most important role in the resolving conflict.
In this Iceland manger can identification why conflict come like relates to employee
personalty, competition etc. it is doing help to resolve conflict and easily get the next step
of resoluteness. It is defined the summary of the conflict and in this condition manger can
make row plan to resolve. Request solutions- It is step taking before the all employs views gatherer and try to
understand of employees. In this step give the secession of employees and also give the
motivation. Manger also try to resolve conflict on verbally give motivation and guideline
of the employee. In this condition mangers just listening to employee problem and solve
to verbal. It means doing the discussion with employees and using ways to resolves the
conflict (Nesheim And et.al. 2017). Identify solutions can support-In this step manger of Iceland take The step because he /
she discussion with employee but not solve on Beverly so they make new strategy and
polices to develop for the employee. In this step manger apply the ideas and plan then
taking the next step. Result is coming ion both condition positive and negative way if
result is coming positive the n take new step or result is coming negative then again make
the new polices and strategy.
 Agreement -It is the last step of the resolving conflict in this employee and employee
both parties signed on the agreement and result is coming positive. In this agreement
having condition, rule and regulation in written form.
TASK 3
3.1Role of negotiation in collective bargaining
Collective bargaining is the process of negotiate during meeting between employee and
employer often improve their salary and other system. It having an aim of try to match an
employee need and work.

Money is the powerful way of the employee motivation and increasing the working . A
employee is getting the reward on completing the work on time then they try to give extra efforts
and it is doing help to increasing in solving conflict and also increasing the probabilities it can
give in two method - financial reward system – In this Iceland can give the reward in 3 types
◦ Profit sharing- In this system company give the reward in % on activities it is the
based on the macro and micro activities if employee achieve the target on macro level
then they get extra money. It is every difficult to archive but employee achieve the
target in micro level then they also achieve money but little in comparison macro
level.
◦ Job evaluation – In this decided on the working condition, mental character training
and experience.
◦ Merit rating- In this employees give the merit rate according to there communication,
performance, intelligence, knowledge etc. then company give the extra money.
 Non financial reward – In this Iceland can give the motivation to employ through award
and certificates. It is scheme to increase attitude of employees and directing the attention
to the positive and progressive way. It is help to increasing moral and job satisfaction. It
can through Iceland Supermarket know about organization health employee are happy
with doing work and also know the unhappy of employ (Meisler 2014).
3.2 impact of negotiation strategy
Negotiation strategy is the prepaid pr-plan for attraction to achieving a special target, goal
and objective to potentially agreement make and doing contract with another part and parties.
In this through Iceland supermarket can easily make the internal polices that this
company must do in barging in good fat h on employment, management of labor relation and
generally concern them. In this neither company and nor government can do interface with
choices of worker. Negation having 6 type of strategy these are work in the different type in
different condition. They doing impact on Iceland Supermarket-
Using in continue process – it is developed the positivist in the employ and employer
relationship. If negotiation is good then employee happy because result is come in good
condition so automatically improve the relation. Every employee wants the negotiation through

opportunists, succession and increment in postilion. Some time its apply of individually then
give to all employee of organization (George 2015).
Develop positive thinking- in this condition employee and employer need the power and
thinking. It also gives the positive attitude because employee share there ideas and thinking to
manger of this company and having hope in result will be come in the positive way. In this
employee also develop self because there body language and voice do impact in formant of the
manger.
Think about the best outcome-it is give the employee motivation to do something for
self. They think result and make solution to the if result is come in positive way t and negative
way. It this time employee can increase there thinking. It is basically is depended ion the
employee and employer exception.
Conflict condition a company can be mange by the firm of Iceland. This company uses
various negotiation strategy to analyzed in this situation of the organization. It is doing the
impact on also like smoothly run, employee compromising. Maintain employee relations etc. it
this compromising strategy not use in the employee go down in this strategy employee facing the
problem in this condition listing. In this strategy individually has to compromise with there goal
and objective. This company is any case not compromise then they have lost they motivation in
the employee. So in this strategy give focus on the employee personal goal then give focus on the
organization goal (Pawar and Pawar 2016 ).
TASK 4
4..1 Influence of EU on industrial democracy
Industrial democracy refers to the arrangements which involves the workers as they are
he working asset for the industry. In this workers takes decisions, sharing responsibility and
authority in the workplace. Industrial democracy have earned the place in the country but not fit
in the ideas as there are many types of relationship that exist between the manager and the union
in the British company (Marginson,., 2015) . The legislation of the European country
encourages the definite role of the worker in the firm. There are some points that influence the
industrial policy are as follows :
Work committee : Work committee is designed by the industry in order to satisfy the workers
that their work is in a limit and not going beyond limit. This work committee in the industry
assigned the works to the employees as they ensure that every thing in the industry is going in

the favour of the worker as their main aim is worker welfare. Iceland super market is a British
company that deals in the retail business has this committee as believes that this committee will
solve the each and every problem that is related to the employees and will help in achieving their
organisational objectives.
Participation in management : Participation in management is refers to that the works
participate in the management decisions as they get equal importance by the fir to express their
views. Iceland super market gives the right of participation in the management to workers as
they are the working asset of the company and their efficiency will lead the company to the path
of success.
Work campaign : Work campaign is organised by the industry to teach the worker about their
rights while working in the industry. In this industry will teach the employees about the
legislation that creates the awareness among the employees about their rights (Millward and
Brewerton., 2015) . Iceland supermarket conduct his campaign to create awareness in the
workers so that they can work more efficiently and will help the firm to retain in the market for
longer period.
4.2 Methods of employee participation and involvement in decision making
Attitude survey : This survey is conducted by the company in order to gain idea about the worker
attitude towards their work and the company so if there is anything that lacks the efficiency then
they can take the corrective measures accordingly. By this they get the knowledge and the
information about the behaviour that the employees carry while working. Iceland supermarket
perform this survey as they want to achieve the efficiency in their operations.
Quality circles : These methods of employees participation is refers to the team that have
members who are specialised in this field as they know each and every thing and help the firm to
take the decision in the favour of the company (Nadi, Kuna and Kuna., 2017.) . They check the
quality of the products and services that the company serve to its customers. Ice land company
has his as they check all the products and services before they serve to their customers.
Suggestion scheme : In these methods the company provide the platform to the employees to
share their suggestion for the improvement of the company so that they grow and uplift the
company in the market by taking correct decisions that provide the benefit for the company.
Sometimes employee suggestion turns fruitful for the organisation as this may give the solution
of the particular problem.

Direct participation : Employees direct can participate to the decisions that is taken by the
employees as this most important for the growth and expansion of the business in the
management. Their direct participation solves many problems as miscommunication gets
avoided and they can achieve efficiency in their work so that they can achieve their objectives on
time and will be able to earn more profits than others.
4.3 Impact of human resource management on employee relations
Human resource management manages all the employees of the firm as this department is
specially made by the company for the employees welfare so that they can solve the each and
every problem of the employees that affect the efficiency of their work (Swailes and Blackburn,.,
2016) . Effective employee relation will help the company to retain in the market for longer
period as this is basic aim of every company behind their set up. Impacts of human resource
management on employee relations are as follows :
Human resource policies : Some policies are made by the human resource management as they
want to ensure that every thing going right in the organisation as the employees are working
efficiently and are satisfied with their profile of work (Tansel and Gazîoğlu., 2014). Polices are
made by the department for the welfare of the employees as they are the working asset and the
growth and expansion of the company is totally depends upon the work of the employees.
Human resources in practice : It refers to the paying attention on the employees in terms of
every thing as they are important for the organisation . They bind all the employees as they hold
the power in their hand by working for the organisation so that the company can grow and uplift
in the market and will be able to earn more profits in terms of every thing. This ensure the
company that their employees are efficient enough to work and able to achieve the organisational
goals on time.
Bind the employees altogether : human resource management binds the employees all together
as it is their duty to achieve organisational goal collectively so that the firm can retain in the
market for longer period and will be able to earn more profit by defining the competitors.
Working procedure- Human resource management working procedure is so efficient as they pay
attention on each and every factor that is important for employee relation(Wang, Seifert and
Seifert., 2017). The basic aim behind this department is employee welfare as they solve each and
every problem that troubles the employee and affecting their work.

CONCLUSION
This report is defined the Iceland Supermarket retail company employee relationship. In
this report also understands the unitary and pluralistic frame of references and also define the
impact of trade union on Iceland market employs and employer relationship. These report
explain the role of main player in maintain the realization ship like manger, government CEO of
company financial manger and trainer etc. this report is says this organization facing the conflict
like n workplace like employee productivity and increasing in turnover, miss behavior of
employees etc. they also having a situation miss behaving employee t on the work place and try
to resolve this conflict. Then in this file explain the key feature of employee relationship in this
situation and also define the role of negotiation collection bargaining. This report is also
compared the method of gain employ and participation and involvement in decision making.
This report is explained the impact of HRM on the employee relations.

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