Sales and Cost Analysis Report for Iceland Retail (2013-2017)

This report provides an analysis of Iceland Retail's sales and cost trends from 2013 to 2017, examining the company's financial performance and operational efficiency. The report highlights a decline in sales from 2015 to 2016, attributed to operational inefficiencies and lack of internal control. It also includes an analysis of cost trends, showing a decrease in costs over the same period. Furthermore, the report presents findings from a survey on consumer behavior, revealing the factors influencing shopping preferences. The survey indicates that convenience and discounts are key drivers for online shopping, with a significant portion of respondents favoring online stores over physical stores. The analysis emphasizes the importance of adapting to technological advancements in the retail sector and suggests strategies for improving sales and profitability by focusing on operational improvements, cost management, and understanding consumer preferences.

Theme 2: The outcome of the survey indicates that 83.33% respondent manger
are in favor that there is decline in sales of high street shops and malls with
respect to increase in innovation due to technology advancements in retail sector
and every consumer is been given high preference with the prospective of online
stores rather than physical stores so this will draw negative side of the
organization’s performance and in turn rest 16.67% are indicating the economy's
condition for decreasing sales revenue.
Business decision making
Trend line of sales
 The above trend line chart of sales and cost is reflecting the clear picture that the
operations of the organization are giving great advantage to themselves.
 As per the annual report of Iceland retail stores sales of the year 2013 was 241,
2014 was 252, 2015 was 258, 2016 was 246 and in 2017 was 249.
 The trend line from the year 2015 to 2016 is decreasing very drastically it is
because of less inefficiency is operations and lack of poor internal control and
marketing.
 All these changes are depicting the decrease in sales so it is recommended that
Iceland should consider the changes in policies of operation and after 2017 it
started implementing it so gradually it is increasing the sales.
2013 2014 2015 2016 2017
230
235
240
245
250
255
260
241
252
258
246
249
Trend line of cost
 The above trend line is depicting the cost to the company and it is also
decreasing which is great sign for the financial position so in 2013 was
207, 2014 was 217, 2015 was 224, 2016 was 212 and in 2017 was 215.
 But while combining sales and cost it is giving stable profit from last
three years so company should implement the steps for generating more
profit and in step company should be able to utilize its resources so
efficiently and able to manage the internal operations very effectively.
2013 2014 2015 2016 2017
195
200
205
210
215
220
225
230
207
217
224
212
215
Theme 2: Decline in trend of sales revenue on the basis
of retail products and services
Particulars Figure Percentage
Yes 25 83.33%
No 5 16.67%
Total respondents 30 100.00%
Figure
Percentage
Yes No
0
5
10
15
20
25
25
5
83.33% 16.67%
Theme 3: online stores are more recommended by
the consumers for buying the products and
services rather than physical high street shops and
malls
Particulars
Figur
e Percentage
Very often 13 43.33%
Often 9 30.00%
Sometimes 5 16.67%
Rarely 2 6.67%
Never 1 3.33%
Total respondents 30 100.00%
Figure
Percentage
Very often Often Sometimes Rarely Never
0
2
4
6
8
10
12
14 13
9
5
2
1
43.33% 30.00% 16.67% 6.67% 3.33%
Theme 4: factors are important for changing preference in
habits of shopping
Particulars
Figur
e Percentage
Discount 6 20.00%
Convenience 19 63.33%
Comparison 5 16.67%
Total respondents 30 100.00%
Figure
Percentage
Discount Convenience Comparison
0
2
4
6
8
10
12
14
16
18
20
6
19
5
20.00% 63.33% 16.67%
Theme 3: The outcome is clearly drawing the picture that 43% respondents
agreeing that very often online stores are recommended by the consumers for
buying the products and services rather than physical high street shops and malls
and 35% respondents totally disagree with the statement due to trust and loyalty.
Theme 4: By identifying the primary data, 20% buys from online store because of
huge discounts and major proportion is 63.33% rely on online store because of the
factor convenience and rest 16.67% because of providing comparison. So the
technological innovation gives tenability to the customer for buying goods at price
which can be easily compared.