Icon College - BTEC HND in Business: Marketing Essentials Report

This report, prepared for the Icon College of Technology and Management's BTEC HND in Business program, focuses on marketing essentials. It begins with an introduction to marketing functions, emphasizing roles and responsibilities within the marketing department and related organizations. The report explores the significance of interrelationships among marketing and other business functions, using Tesco as a case study to illustrate practical applications. It delves into key elements of the marketing environment, including micro and macro factors, and analyzes how these elements influence marketing activities. The report also examines the accountability of marketing within the broader business context, specifically addressing shareholders' interests and the importance of customer-centric strategies. The conclusion summarizes the key findings, highlighting the interconnectedness of various marketing functions and their impact on achieving organizational objectives. The report includes references to support the analysis.

MARKETING
ESSENTIALS

TABLE OF CONTENT
 INTRODUCTION
 Roles and responsibilities of marketing function
 Roles and responsibilities of marketing related organisation
 Roles and accountability f marketing related environment
 Significance of interrelationship among functions
 Analyse and evaluate key elements of marketing function
and interrelationship
 Conclusion
 References

INTRODUCTION
• TESCO is a big retail company and it provides good
quality of products and services at lower price.
• In this presentation mentioned about the key roles and
responsibilities of marketing functions and the marketing
environment.

P1 Key roles and responsibilities of
marketing function
 Marketing is a process of many activities which are related
to selling and purchasing of services and goods.
 In this, involves promotional activities, selling and supply
products to customers.

CONTINUED...
Promotion- It is helpful in aware people about about the
new products and services of an organisation. It is helpful
in enhancing the sales and goodwill of company. The
main responsibility of this department is to make the
attractive advertisement and also give new schemes and
offers.

P2 Roles and responsibilities of marketing
related to organisation
• In an organisation, there are many departments work and
the roles and responsibilities of each department is
different from the another department in marketing field.
• The main objective of each functions to carried out all
business activities in an effective and efficient way.

CONTINUED...
Finance function- This department provides finance for
many marketing activities like production process,
promotion or advertisement activities. It will be anticipated
to monitor and assist the aims and purposes which are
connected to maintain low cost of production with
improving the quality of products and services. Its main
function is to manage and control the money for business
activities

M1 Roles and accountability of marketing
related to environment
• The environment of marketing plays big role in marketing
related activities.
• There are two factors which are related to the marketing
environment that are micro environment and macro
environment.
• In context to marketing environment, in internal functions
include customers, suppliers, employees and on the other
hand, in external environment includes technological,
social, legal etc.

CONTINUED...
Shareholders- They are the owners of company and each
business organisation has an objective of increase the wealth
of shareholders. So, activities of marketing should be
adopted to keeping in mind to give return to them.

M2 Significance of interrelationships
among marketing and other functions
• The marketing plays intermediate role among outside
world and company and its main focus on the needs and
demands of customers.
• In Tesco, there are many functions work and they are
interrelated with each other.
• All departments in this organisation are working together.
There are many different departments are working such as
human resource, finance, marketing, production etc.