Airbnb Case Study: Information Communication Technology Impact

This case study analyzes Airbnb's use of Information Communication Technology (ICT) within the travel industry. The study highlights how Airbnb leveraged ICT to transform its business model, providing short-term accommodation and travel experiences. It covers the company's growth, reaching 89 countries and 1 million bookings by 2011. The case study also discusses the challenges and successes, including the impact on communities and the importance of addressing customer concerns through policy implementation. Finally, it touches upon the influence of new cultural eras on Airbnb's success.

Airbnb Case Study

Table of Contents
INTRODUCTION...........................................................................................................................1
BODY OF TEXT.............................................................................................................................1
Airbnb case study........................................................................................................................1
CONCLUSION................................................................................................................................1
REFERENCES................................................................................................................................2

INTRODUCTION
Airbnb is one of Marketplace Company that has headquarters in California, United States. It
arranges lodging, particularly home stays along with tourism experiences (Brochado, Troilo and
Aditya, 2017). In this assessment, one of case study of Airbnb about Information
Communication Technology is discussed. Through the technology, the entity brand itself as
online travel business and allows population to rent short term accommodation to have better
experiences at exotic destinations.
BODY OF TEXT
Airbnb case study
The idea of Information Communication Technology was initiated by Airbnb in travel
industry. The use of this technology has impacted on business models through bringing actions
of innovation ideas to properly deal with clients along with making profits from business deals.
The entity invested around $ 600,000 in activities and has attained success of reaching 89
countries and 1 million bookings in the year 2011 (Ackerman, 2019).
With the use of information communication technology, it offers middle ground wherein
customers experiences more residential life styles in prices lower than hotels. Along with this,
the business has faces huge struggles addition to frustration. Despite of all hurdles and
complexities, the company has made travel accessible. Accountability and biasness were another
unexpected outcome of the massive growth of business.
CONCLUSION
From the discussion, it is concluded that there are some factors including communities,
neighbourhoods as well as cities have influenced the business to huge extent. An organisation
implements policies for addressing concerns of population and provides various options to retain
them. New cultural era includes sharing, tracking, decentralisation, global awareness and many
more that makes the company successful to deal with hurdles and gain objectives.
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REFERENCES
Books and Journals:
Brochado, A., Troilo, M. and Aditya, S., 2017. Airbnb customer experience: evidence of
convergence across three countries. Annals of Tourism Research. 63. pp.210-212.
Online:
Ackerman. K., 2019. Case Study: Airbnb. [Online]. Available through: <
https://medium.com/future-sensor/case-study-airbnb-7f4e2a66184c>
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