Vodafone's New Initiative: Business Plan Component Analysis Report

This report provides a detailed analysis of Vodafone's business plan components for a new ICT initiative. It begins with an introduction to the company and the context of information and communication technology (ICT). The report then focuses on endorsing a marketing plan, including an executive...Read More

ICTICT803- Endorse
business plan
components for a new
initiative

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
Endorse a marketing plan for ICT business.................................................................................1
Endorse the financial plan...........................................................................................................6
Operational plan...........................................................................................................................9
Strategic planning......................................................................................................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................16

INTRODUCTION
Information and communications technology is an extensional term for information
technology that stresses the role of unified communications and the integration of
telecommunications and computers. It has been analysed that making use of this technology will
assist firm in growing and also achieving their goals and objectives. It has been analysed that the
large amount of consumer base is created when the organization is been involved in making use
of Information and communication technology. Present report will lay emphasis on Vodafone
The company is a telecommunication company which has been headquartered in Britain. The
services are been provided by the firm in Australia. It has been involved in exporting the primary
telecommunication services with high technology. Present report will lay emphasis on the new
initiative which has been brought up by the Vodafone services Pty. Ltd. It will lay focus on the
external and internal factors which are been affecting the business. It will also discuss about the
operational and marketing plan that has been followed by the company. The report will also lay
emphasis upon the financial projections of the company. It will also lay emphasis on the various
type of risk that has been faced by the business while taking the new initiatives. These initiatives
which have been taken by the organization will help them to develop.
Endorse a marketing plan for ICT business
Executive summary: Vodafone Service is been involved in bringing up the new initiative. The
company will be engaged in implement fully operational e-commerce websites and to create
awareness of the services offered by launching a marketing and Search Engine Optimisation
(SEO) campaign.
Mission and Vision: The mission and vision of the company is to be involved in providing
better training so that the employees are been able to create better awareness about the e-
commerce services that has been provided by them (Han and Sohn, 2016).
Situational analysis: This will analyse the internal and external factors that will be affecting the
business who will be engaged in doing the campaigning for the new initiatives. The internal and
external issues are as follows:
User friendly IT equipment for employees: It has been analysed that the Vodafone services
when launching the new SEO campaign for creating awareness about the e-commerce websites
must make use of the equipment’s which are been easily handled by the firm. This will assist
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them in overcoming this issue. All employees needs to have idea about the equipment’s that are
been used.
Effectiveness and reliability of the IT equipment: The company also needs to make sure that
while implementing the new SEO campaign they are been engaged in making use of the most
reliable equipment so that there new initiative can be successful.
Equipment’s level of security to keep the organization’s info safe and secure: The Vodafone
Company Must be engaged in making sure that the equipment’s which has been used by them
are of high quality and also there is no harm to employees while making use of it (Hazır, LeSage
and Autant‐Bernard, 2018).
External issues: The Company can also face various types of external issues. It includes the
following:
Business stakeholder and customer’s demand towards the ICT service provider’s.: It has been
analysed that the Vodafone when launching the new initiative will not be able to analyse the
needs and demands of the customers. This will hamper their good will and also they will not be
able to achieve their goals and objectives through it (Hazır, LeSage and Autant‐Bernard, 2018).
Competition with other ICT company in the market. This can also act as the external factor that
can affect the working of company. It has been analysed that company also needs to be involved
in making use of high quality of equipment’s so that they can gain competitive advantage.
Feasibility of the target market projections:
It is one of the most important component of market analysis that can be used by
organizations for forecasting their target market. It also helps the organizations to identify their
potential customers and on the basis of this information they can segment their potential
customers.. Feasibility study of an organization helps them to study they potential customers,
target market, sales forecast, projected sales so that they can work on strategies to increase their
overall sales and income. Feasibility study of target market potential of Vodafone is as follows:
 Overview of the industry: Vodafone operates in information and communication technology
industry and provide telecommunication services to their customers. There are various
organizations in this industry that provide telecommunication services to their customers
such as broadband service, internet service, calling service etc. Organizations in this industry
need to continuously bring improvement within the products and service that they provide to
their customers as competition in this industry is continuously increasing (Rodrigues, 2019).
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There many large telecommunication service providers who provide various kinds of
services to people. But with it there are many small operators as well who provide limited
number of services to the customers but focuses upon ensuring high quality of service and
product. Due to this competition in this industry is high.
 Current market situation: Today current market condition of this industry is good and there is
lot of scope for organizations that operate in this industry. Due to current Covid-19 situation
many people are working from home because of which need and requirement of
telecommunication services has increased drastically. Demand for telecommunication
services among customers is increasing drastically because of which not only growth scope
for the companies but competition among existing organizations is also increasing. Due to
the increasing need of telecommunication services many organizations are continuously
working in bringing innovation and improvement within their services in order to attract a
greater number of customers and enhance their overall customer base. Vodafone need to
bring improvement within their products and services that they offer to their customers so
that they can enhance their overall customer base.
 Competition with other companies in the market: For feasibility study of target market it is
extremely important for organizations to identify and analyse current competition in the
market (Cambini and Lorrai, 2020). Analysis of competition with other companies in the
market helps them to understand level of current competition which is being faced by the
organization. Telecommunication industry is one such industry in which quality of products
or services is not good then customers are provided with an option to switch from one
operator to another because of which competition in this industry is high. Competition of
Vodafone in current market is highly competitive. Due to increasing competition in this
industry it is becoming extremely difficult to gain competitive advantage for Vodafone. All
the other telecommunication companies are continuously working upon enhancing quality of
their overall products and services. It has been observed that market competition for
Vodafone in this industry is increasing continuously because of which it has become
extremely important for Vodafone to enhance quality of their products and services in order
to gain competitive advantage. This is majorly because Vodafone is continuously facing
losses because quality of their services is degrading continuously.
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 Future market potential: market potential identification is extremely important for an
organization and it helps them to identify potential market which is fruitful for them and can
help them in increase their revenue in future. It majorly includes potential target customers
upon whom organizations should focus upon. Current market potential of Vodafone is quite
low however by working upon products and services that they offer to their customers; their
future market potential can increase (Cambini and Lorrai, 2020). For this, it is important for
Vodafone to identify their potential market in order to capture market potential. They need to
focus upon attracting new customers and retaining current customers of the organization. For
this, they can focus upon innovating new products or services or bringing improvement
within their current products and services. They also need to bring chances within their
service offering by shifting their focus from current target customers to identified potential
target customers. Currently Vodafone is focusing upon middle class people and cost of their
services are accordingly. Vodafone can shift their focus to lower middle- class people as well
and introduce products and services that are within their budget. This will help them to attract
a greater number of people
 Potential buyers and income from business: Potential buyers of Vodafone are all the people
who uses telecommunication services like mobile phones, internet, broadband and many ore.
Vodafone can focus upon enhancing their overall quality of products and services. Not only
this, they should also focus upon negotiating with their potential buyers in order to generate
income and increase their overall profitability. Vodafone should focus upon adopting
competitive pricing strategy and should focus upon lowering their tariff plans for the
products and services in order to increase income and profit generation for the business. They
have raised tariff prices and has not focused on improving overall quality of their services. In
order to attract potential buyers, they need to focus upon lowering their tariff prices. This will
help them to increase their overall income, I crease their current customer base and enhance
their overall profitability.
 Sales projection: As per the current marketing strategy of Vodafone and shifting their focus
to lower middle- class people as well it has been observed that the project sales of Vodafone
can increase by at least 20 percent. Sales forecast solution can help Vodafone to retain their
potential current customers, evaluate their capabilities, enhance their overall sales and attract
new customers. Such sales forecast strategies or solution will also help Vodafone to gain
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competitive advantage and bring improvement within their current market sales. Shifting
focus to lower middle class people and lower prices of products and services is one of the
most effective strategy that can help Vodafone to archive their desired forecasted sales in a
proper and appropriate manner.
Legislation and regulations that impact on business continuity
There are various kinds of legislations and regulations that might impact overall
continuity of a business. It is extremely important for organization to adhere legal legislations
and regulations in a proper manner as they can impact a business in many different manners.
Some of the main legal legislations and regulations that can impact continuity of a business are
as follows:
 Workplace health and safety: All nations have their own workplace health and safety
legislations and regulations like Australia has work health and safety Act, 2011 and other
various kinds of defined safe work standards that are required to be adhered by Vodafone as
it impacts their Company in many ways. These workplace health and safety legislations and
standards helps the organizations to focus upon safety and health of their employees, staff
members, trainees etc. If they fail to fulfil or adhere these legislations and regulations then,
company might face legal actions which can impact their business continuity.
 Environment: There are various kinds if environmental legislations and regulations especially
for telecommunication industry organizations which is required to be adhered by
organizations that operate within this industry. There are various kinds of environmental
regulations already defined by government. These regulations consist of pre- defined
frequency range that telecommunication organizations can use. On the basis of these
regulations, legal actions have also been defined in which legal actions have been stated i.e.
what happens if any telecommunication organization exceeds defined frequency range.
 Telecommunication act: this legislation explains all the laws that are required to amended by
organizations in this industry. It consist of provision that helps in dealing with information
held by career service providers, carriers, and many more.
Records management
Record management is one of the most important things which is required to be focused
on by telecommunication industry organizations like Vodafone. Record management is the main
backbone of this industry. Vodafone lay more emphasis upon record management because they
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store personal information of their customers, products and service usage information of their
customers. Vodafone has their own record management system which is used by them recording
all the calls, location of their customers, store location of call received by their customers so that
they can provide alerts about calls missed by them. It is extremely important for Vodafone to
focus upon safety and security of their record management system as they store most of the
personal data of their customers. Hacking of the system or losing any of the personal information
of their customers cannot be compromised. Vodafone has their own call management system
which is used by them to record every interaction of their customer service executives with their
customers, location of customers and other information in such a manner that they can access
that information from anywhere.
Promotion and advertising strategy: Vodafone Will be engaged in promoting and advertising
its new initiative that is e-commerce website with the help of the SEO campaigning. They will
also be engaged in promoting through the social media websites. This will assist the firm in
attracting large range of consumers (Rouleau and et.al., 2017). This will help firm in growing
and also achieving their goals and objectives.
Monitoring and controlling: In this the company will be engaged in analysing their
performance with the help of monitoring and controlling tools such as KPI and benchmarking.
This will assist them in knowing about the gaps in their services. It has also been analysed that
making use of this tool can help company in enhancing their managerial and business
performance. This will assist them in growing and achieving their goals and objectives. It has
also been analysed that this will help them in analysing the gaps and also will help the firm in
enhancing their productivity.
Endorse the financial plan
Financial projections Year 1 Year 2 Year 3
Revenues from 3D tiles 728910 801801 881981
Revenue from
specialised tiles
450000 495000 544500
Net Revenues 1178910 1296801 1426481.1
Materials 380000 402800 426968
Labour 220000 233200 247192
Overhead costs 60640 - 64278.4 - 68135.1 -
Cost of goods sold 660640 700278.4 742295.104
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Gross profit 44% 518270 46% 596522.6 48% 684186
Other Expenses:
Salaries 250000 265000 276925
Superannuation 14250 15105 15784.7
Advertising 30000 31800 33231
Depreciation - Office
equipment
1800 1800 1800
Depreciation - Motor
vehicle
8000 8000 8000
Depreciation -
Computers (10) and
Multifunction Printer
(5)
5000 5000 5000
General expense 500 530 553.85
Legal expense 1000 1060 1107.7
Maintenance expense 1500 1590 1661.55
Utility Expenses 1600 1696 1772.32
Rent Expense 8000 8480 8861.6
Fuel Expense 4000 4240 4430.8
Total Other expenses 325650 344301 359128.545
Earnings Before Tax 192620 252221.6 325057.45
Less: Tax @ 30% 57786 75666.48 97517.2353
Earnings After Tax 134834 176555.1 227540.22
This financial projection will assist the company in achieving their goals and objectives
that has been related to the new initiative. It has also been analysed that company will be
involved in maintaining and analysing the risk that can be faced while doing the financial
projections. The Vodafone will make sure that there has been no difference in the budget which
has been implemented by the company. This will assist them in achieving their set target. The
planning related to financial projections is really necessary as this will assist the firm in knowing
about the budgetary requirements. This will also help them in analysing if any type of issue
which can be faced by the firm in near future. They also be engaged in analysing the Budgetary
deficit so that the no error occur when the implementation of the financial plan. They will also be
involved in making ensuring the management of financial risk It includes the following:
Credit risk: In this firm needs to make sure that the company is been involved in
fulfilling their obligations towards the counterparties. This will assist them in successful
implementation of the project (Rehmani and et.al., 2018). It will help firm in growing and also
achieving their goals and objectives.
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Operational risk: this type of risk can also be faced by the Vodafone Ltd. In this they
can face problems related to technical miss-management. In this the firm needs to make sure that
the proper training has been provided to employees so that this type of risk does not occur and
also it will assist the company in growing and achieving goals and objectives.
Legal risk: This can also be faced by the company if they are not been involved in
making the budget and cash flow projections according to the legal requirements.
8

Operational plan
In there effective level of business plan, there is proper level of the description of
necessities by the keeping the proper level of focus of there organising the parts of business plan
by the proper level of exposing to the process the hazards to employee and the level of
requirement of the training in the effective level of dealing the safety issue . This is also helpful
in the outlining the level of company objectivise with the respective goals, procedure and the
respective timelines. the operational plan will be there helpful for the investors to have the
pushing there the poorer level of tactics and deadlines.
The telecommunication sector is made up of companies that make communication possible on a
global scale, whether it is through the phone or the Internet, through airwaves or cables, through
wires or wirelessly. These companies created the infrastructure that allows data in words, voice,
audio or video to be sent anywhere in the world. The objective is needed to have the purchasing
of the computer and other data storage equipment in order to have the grabbing the major level
of opportunity of the business and building of customer loyalist.
. Vodafone is one of the largest telecommunications behemoths offering a wide range of
services to both enterprise and consumer customers. It will lay focus on the external and internal
factors which are been affecting the business Vodafone Service is been involved in bringing up
the new initiative. The company will be engaged in implement fully operational e-commerce
websites
Vodafone Will be engaged in promoting and advertising its new initiative that is e-commerce
website with the help of the SEO campaigning. They will also be engaged in promoting through
the social media websites
. It will also discuss about the operational and marketing plan that has been followed by the
company. The report will also lay emphasis upon the financial projections of the company. It
will also lay emphasis on the various type of risk that has been faced by the business while
taking the new initiatives. These initiatives which have been taken by the organization will help
them to develop.
9

Operational plan
 Objectives of the business
To have the clear level initiative of the firm implement fully operational e-commerce websites
and to create awareness of the services offered by launching a marketing and Search Engine
Optimisation (SEO) campaign.
The objective is needed to have the purchasing of the computer and other data storage equipment
in order to have the grabbing the major level of opportunity of the business and building of
customer loyalist. The objective pays the major level of objectives as that the large amount of
consumer base is created when the organization is been involved in making use of Information
and communication technology.
 Job or service to be delivered.
The services which is tend to me more level of delivering the different business aspects for the
creating there awareness regarding the firm business which have the more level of proper
focusing of the refrigerated logistic services to the emphasis of the export and the impost of the
primary products and the different logistics suffer. The Vodafone Company Must be engaged in
making sure that the equipment’s which has been used by them are of high quality and also there
is no harm to employees while making use of it. It has been analyzed that the Vodafone when
launching the new initiative will not be able to analyses the needs and demands of the customers.
 Maintaining quality and standards.
In order to have the range of the quality stand will beer will be having the proper level of
specialization in the maintaining and quality procedure. There will be the appropriate level of
data reviewing in order to make the analysis of the performance which is about the create the
marketing channel script and awareness regarding the products in the perfect manner. this will be
done using the google analysis in perfect manner.
Thee will be the use of google AdWords an google search consoles which can be used
as the standardize level of tools in more way to have the appropriates indemnifications to have
the monitoring there statistics as that the brand can be able to have here tracking of success by
the ads in the by calculating the return of investment. On the other hand , the console will be
helping out in there to have the proper level of confiscations of the wrote in the status and
optimizing there the proper level of viewing in terms of the customer and how many are
interested to have the relevant level of facts have effective measurement strategies.
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As the business have the identification of the respective opportunity in the global market with
increase the level of usage internet through the electronic systems for purring and drawing the
level of increased innovations in electronic funds transfer, supply chain management, Internet
marketing, online transaction processing, electronic data interchange (EDI), inventory
management systems, and automated data collection systems.
The scope of the developing the fully e-commerce website in the operation strategy will
be helpful in the addressing the key their sale elements which have the inclusion of the ordering
the logistics and fulfilment.
 Maintaining KPI in service delivery.
In order to have there calculation in the measurement of there KPI in thr service delivery in
considered to be the major aspect which is dealing about there The company also needs to make
sure that while implementing the new SEO campaign they are been engaged in making use of the
most reliable equipment so that there new initiative can be successful. Vodafone Will be engaged
in promoting and advertising its new initiative that is e-commerce website with the help of the
SEO campaigning. They will also be engaged in promoting through the social media websites.
The bounce rates will ab around the sue of trafficking in order to level of differential the
desire level of gaols and relive level of achievement in the more manner of the success rate of the
camping in absolute manner.
There will be the inclusion of the revenue metrics which have there creatine the level of
parameter measure in the success rate as on the certain level of factor which are such as Return
on Investment (ROI) and Cost to Acquire a Customer (CAC), a campaign’s effectiveness can be
judged. After all, our main motive is to get better engagement, higher conversion and bigger
revenues.
The establishment of the service KPI have the proper level of measuring the service
quality in order to have the service quality On the other hand, the company is the committed to
have the providence of there access of the formations by staying the touch with everting level of
happening in the increasing trends in global market which have the inclusion of the projects and
timeless along with customer needs and trades and community initialise.
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Strategic planning
Initiation
Vodafone have the level of initiation in e-commerce websites and to create awareness of the
services by launching a marketing and Search Engine Optimisation (SEO) campaign.
Objective
As per the analysing the current level of business structure and origination development the
company have understood the important of developing the different strategy in relation to the
proper level of development.
As the step of initiation, the company have palled to takes initiative of the firm
implement fully operational e-commerce websites and to create awareness of the services offered
by launching a marketing and Search Engine Optimisation (SEO) campaign.
Mission statement
The mission and vision of the company is to be involved in providing better training so
that the employees are been able to create better awareness about the e-commerce services that
has been provided by them
As the mission and vision of the company is considered, there is level of essentiality to
have the proper level of understating in the telecommunication a mobile rod map for the year
2020 should have the proper level of applicability in the perfect manner. Telecommunication and
ICT investment forecasting an annual Spend $5.5 trillion by 2020. is a topic of interest at the
moment.
The firm have the clear level initiative of the firm implement fully operational e-
commerce websites and to create awareness of the services offered by launching a marketing and
Search Engine Optimisation (SEO) campaign.
Internal and external analysis
This will analyse the internal and external factors that will be affecting the business who will be
engaged in doing the campaigning for the new initiatives. The internal and external issues are as
follows
Pest analysis
Political factor
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these have the regulations in the issue which is coming up in the frequent manner as the
government have the no level of ideas in order to have the handling if telecommunication
industry in the perfect manner. There is the inclusion of big level of politics between the
government, the service providers and the people.
Economic factor
There is the major level of fluctuation in the interest rare, inflation and the taxed and more level
been affecting the industry’s which have the caller level of dependence of the resoles and the
amount of the respective customer. This have the major level of emphasis of the cost of all , the
level of leading recession in the local markets and world with the major level of emphasis of the
respective customer base due to accelerated economic growth, New opportunity, untapped
markets in emerging economy.
Technology
This sector has been equipped with there involvement of new technology along with rapid level
of international rapid growth or the technological advancements by having the strong level of
fibre optic. The company is using the E commerce facility in order to provide the excellent
customer base the company.
Socio culture factor
The horizontal growth of telecommunication is limited which is considered to be difficult in
having the expansions. The telecommunication has the real way of monopolies as they are in
charge of the internet and mobile carrier.
SWOT analysis
Strength Weakness
Massive market coverage.
Subscriber base
Brand recall and brand valuation
Premium cost
Dropping subscriber base
Dropping brand valuation
Losing market share
Poor performance in Europe
Opportunities Threat
Dependency on Cellular networks
7 G
Improving the network coverage
Competition
Low margins
Mobile number portability
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Developing strategies and action plan
As the development of the promotion’s tragedies, the company will have the clear level of
implementing of the Vodafone in promoting and advertising its new initiative that is e-commerce
website with the help of the SEO campaigning. They will also be engaged in promoting through
the social media websites. This will assist the firm in attracting large range of consumers
(Rouleau and et.al., 2017). This will help firm in growing and also achieving their goals and
objectives.
Implementation
The process is considered to the important aspect in which the firm will have the implacability
of the change management approach by leaders in which the employee will have the proper
understanding term and particular level of reason to have the impalement the instigative.
Review and monitoring the plan
As there is the need to have the provide the appropriate level of training and development if
employee in order to have the proper level of execution of the strategies in perfect manner to
gains more level of competitive advantage in developing the successful marketing camping. The
development of more technology will help the firm to gains the coemptive adiates. . It has also
been analysed that making use of this tool can help company in enhancing their managerial and
business performance. This will assist them in growing and achieving their goals and objectives.
It has also been analysed that this will help them in analysing the gaps and also will help the firm
in enhancing their productivity.
CONCLUSION
From the above study it has been summarized that company has been involved in
implementing the new initiative that is making use of e-commerce website for the business
transactions and making people aware about it through SEO campaigns. In this the firm has also
set up the budget. They have been involved in making use of social media marketing so that the
large consumer’s base can be covered. This has also supported them in growing and achieving
the goals and objectives. The company has also been affected by the various internal and external
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issues. This has included such as User friendly IT equipment for employees. The company has
been involved in making sure that the employees are aware about the tools that have been used
by the company. This has assisted them in overcoming the internal problems and also it has
assisted them in growing and achieving objectives. It has also been analyzed that the company
has also been involved in doing strategic planning. In this the PEST model has been used so that
the various political and technological factors have been analyzed. This has helped the firm in
doing the planning. They have also been involved in making use of quality of IT tools so that
better services can be provided. This has assisted them in enhancing operational efficiency.
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