ICT Professional Communication Skills Report - Candy Mechanics 2018

This report addresses professional communication skills within Candy Mechanics, a London-based chocolate manufacturer. It focuses on implementing social media strategies and developing intercultural virtual teams to enhance communication, particularly using scrum methodologies. The report explores the benefits and challenges of virtual teams, including trust and time management. It applies Toulmin’s model for argumentation and Porter’s Five Forces model to analyze industry competition, considering threats from new entrants and substitutes, bargaining power of customers and suppliers, and industry rivalry. The report references various academic sources to support its analysis and recommendations. Desklib provides access to this report, offering students a valuable resource for understanding communication strategies and industry analysis frameworks.

PROFESSIONAL
COMMUNICATION SKILLS
FOR ICT
Subtitle

Introduction
• Candy Mechanics is a business organization in London that
manufacture chocolates.

Aim and Scope
• The aim of the project is to implement social media in order to maintain
• The scope of the project is to develop an intercultural team for different
geography. Intercultural team will help to solve the communication issue
since the scrum is used as the means of communication.

Intercultural virtual systems-
development teams
• Virtual team consists of member from different country and
culture and normally geographically scatter.

Benefits and Challenges
• Trust
• Communication
• Time

Toulmin’s model and Porter’s Five
Model
• Toulmin’s model for the argument (Point, Evidence and Explanation)
to explain how to improve the organizations communication.
• The Porter’s Five model is a tool that helps a business to analyze
competition in the market.
• Threat for New Entrants
• Threat for Substitutes
• Bargaining power of customers
• Bargaining power for suppliers
• Industry Rivalry Porter’s Five Model

References
• Aithal, PS 2016, ‘Study on ABCD analysis technique for business models, business strategies, operating concepts & business
systems’ International Journal in Management and Social Science, vol. 4, no. 1, pp. 98-113, viewed 10 May 2018,
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2779232
• Dobbs, M 2014, ‘Guidelines for applying Porter's five forces framework: a set of industry analysis templates’, Competitiveness
Review, vol. 24, no. 1, pp. 32-45, viewed 06 May 2018, https://cemi.com.au/sites/all/publications/Dobbs%202014.pdf
• Jimenez, A , Boehe, DM , Taras, V & Caprar, DV 2017, 'Working across boundaries:current and future perspectives on gobal virtual
teams', Journal of International Management, vol. 23, no.4, pp. 341-349.
• Krawczyk-Brylka, B 2017, 'Intercultural challenges in virtual team', Journal of Intercultural Management, vol.8, no. 3, pp. 69-85.
• Lilian, SC 2014, 'Virtual team:oppurtunities and challenges for e-leaders', Procedia Social and Behavioral Science, vol. 110, pp.
1251-1261.
• Magnusson, P , Taras, V & Schuster, A 2014, 'A process-based explanation of the psychic distance paradox: evidence from global
virtual teams', Management International Review, vol. 54, no. 3, pp. 283-306.
• Mathooko, FM & Ogutu, M 2015, 'Porter’s five competitive forces framework and other factors that influence the choice of
response strategies adopted by public universities in Kenya', International Journal of Educational Management, vol. 29, no. 3, pp.
334-354, viewed 10 May 2018, https://libres.uncg.edu/ir/uncg/f/V_Taras_Process_2014.pdf
• Rothaermel, FT 2015, Strategic management, McGraw-Hill Education, United States of America.
• Shongwe, MM 2017, 'Knowledge management in small software development organisations:a south african perspective', South
African Journal of Information Management, vol. 9, no. 1, viewed 11 May 2018,
https://moodle.cqu.edu.au/pluginfile.php/1307195/mod_resource/content/0/Wk5%20Group%20Teamwork%20Leadership__slid
es.pdf
• Sutherland, E 2014, 'Lobbying and litigation in telecommunications markets–reapplying Porter’s five force', info, vol. 16, no. 5, pp.
1-18.
• Yunna, W & Yisheng, Y 2014, 'the competition situation analysis of shale gas industry in China: applying Porter’s five forces and
scenario model', Renewable and Sustainable Energy Reviews, vol. 40, pp. 798-805.
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