Investigating ICT's Role in UK Travel and Tourism: A Chillisauce Focus

This report presents a research proposal examining the benefits of Information and Communication Technology (ICT) on consumer decision-making within the UK's travel and tourism sector, specifically focusing on Chillisauce Limited, an event management organization. The study aims to identify the advantages of ICT in event management operations within the travel and tourism industry. The report outlines the research design, including a qualitative approach with an inductive approach and interpretivism philosophy, utilizing non-probabilistic sampling. It discusses the benefits of ICT, such as improved communication, ease of access, and 24-hour services, referencing studies by Blank and Lutz (2018). The report also addresses event management in the travel and tourism industry, as described by Gavrilović and Maksimović (2018), and the transformational role of ICT in the UK's travel and tourism industry, as highlighted by Sigala (2018). The report concludes with a discussion of the impact of ICT on the industry and recommendations for further research.

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INFORMATION AND COMMUNICATION TECHNOLOGY
INTRODUCTION
Information and communication technology is referred synergy among
communication devices and computers which forms important part in this
modern world. The present report is formulating research proposal on benefits
of information and communication technology on consumer decision making
in travel and tourism sector of United Kingdom. This will be stating full
research project on basis of Chillisauce Limited which is and event
management organisation. In the same series, it will articulate about
implementation of research project with agreed procedure related to its
specification. This report will perform appropriate evaluation of research
outcome with interpretations and recommendations as well. Lastly, this will
be concluding this project on basis of ICT in Chillisauce Limited.
AIMS AND OBJECTIVES
Aims: To identify advantages of information and communication technology
on basis of operations of event management in Travel and tourism industry of
UK with context to Chillisauce Ltd.
Objectives:
To assess benefits of Information and Communication technology
To identify major operations of event management in travel and tourism
industry.
To determine impact of Information and communication technology on
operations of UK's travel and tourism industry.
Event management in travel and tourism industry
Gavrilović and Maksimović (2018) has stated that event management
is referred as very widespread activity whose objective is to connecting and
messaging people. The management of events could be directly initiated at
both global and local level and create and organize conventions, festivals,
meetings along with various other large-scale events. However, events areas is
very wide as it considers dates, sports events, meetings, charity events, parties,
conferences and various other communication of people.
Information and communication technology's role in UK's travel and
tourism industry
According to Sigala (2018), Information and communication
technologies are having transformational role in UK's travel and tourism
industry. The leaders of industry believed that digital technology is changing
rapidly through efficiency engine as a driver of disruption and fundamental
innovation as well. The big data is using social media analytics in multiple
disciplines as in travel domain in UK, online consumer's review has multiple
sources of data for addressing different range of research questions.
PARTICULARS DETAILS
Research design Qualitative research
Research approach Inductive approach
Research philosophy Interpretivism
Sampling Non-probabilistic sampling- Simple
random sampling
REFERENCES
Basias, N. and Pollalis, Y., 2018. Quantitative and qualitative research in
business & technology: Justifying a suitable research
methodology. Review of Integrative Business and Economics
Research. 7. pp.91-105.
Beck, J. and Egger, R., 2018. Emotionalise Me: Self-reporting and Arousal
Measurements in Virtual Tourism Environments. In Information and
Communication Technologies in Tourism 2018 (pp. 3-15). Springer,
Cham.
Blank, G. and Lutz, C., 2018. Benefits and harms from Internet use: A
differentiated analysis of Great Britain. new media & society. 20(2).
pp.618-640.
Information and communication technology's benefits
According to Blank and Lutz (2018), technology like internet,
mobile phones and instant messaging had formed ease to colleague and
customers for best reach. It will lead to ease in communication and to handle
more business and for responding to issues in quick aspect. The resources on
basis of internet like online banking and websites of business to business and
convenience of 24 hour service with requirement.
Figure 1Benefits of ICT

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