Business Research Project: ICT and Customer Behaviour at Aldi Hounslow

This business research project examines the impact of ICT-based technologies on customer buying behavior at Aldi in Hounslow. The project begins with an introduction highlighting the increasing rate of technological advancements and its impact on businesses. A literature review explores the effects of technology on business operations, discussing both positive aspects like efficiency gains and negative aspects like the costs of implementation and potential health risks. The research outlines its aim to assess the impact of ICT on customer buying behavior, along with specific objectives and research questions. The methodology section details the research philosophies, approaches, and design, including data collection methods (primary and secondary) and data analysis techniques. The project concludes by emphasizing the importance of technological advancements for competitive advantage. The appendix includes a questionnaire used to gather data on customer and employee perspectives regarding ICT implementation and its effects. The research aims to provide insights into how ICT influences customer choices, preferences, and overall buying behavior within the context of a supermarket environment.

BUSINESS RESEARCH
PROJECT

Table of Contents
Topic- To Assess the impact of the use of ICT based technologies on customer buying behaviour
at Aldi in Hounslow.........................................................................................................................1
INTRODUCTION...........................................................................................................................1
Literature review .............................................................................................................................1
Research Aim, Objectives & Research questions............................................................................3
Research methodologies .................................................................................................................3
CONCLUSION ...............................................................................................................................5
REFERENCES ...............................................................................................................................5
APPENDIX......................................................................................................................................7

Topic- To Assess the impact of the use of ICT based technologies on customer
buying behaviour at Aldi in Hounslow
INTRODUCTION
The era of technological improvement's is running at an exponentially increasing rate
(Vajjhala and Strang, 2018). Thus, it is one of the dominating factors that aids to shape
the competitiveness of enterprise. There are number of enterprises that uses technical
advancements to manage the specific task on daily basis. Furthermore, managing
technical advancement is inclusive of planning, designing, optimizing, operating and
controlling technical commodities.
The present report is based on business activities of Tesco, deals in multinational
groceries and provide services as being retail sector. Furthermore, assignment will
focus on number of topics as aims and objective will be framed based on research
topic, the literature review will be conducted based on objectives.
Literature review
The term literature review is defined as comprehensive summary of previous research
on topic. It can be conducted with help of survey, online articles and other resources.
Technology is crucial factor that put major effects on operational activities of enterprise.
As per the view of Quinlan and et.al., (2019) it can be stated that Technology is very
helpful in terms to operate business function effectively and efficiently with minimal
manpower.
With use of advances and latest technology the business can carry out all the activities
of the business with less time and resources with giving the effective results.
Technology is the necessity of the present time as with this business can deliver the
effective outcome with engagement of lesser and money and manpower resources.
Effects of technological advancements are both positive as well negative on the
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business. It makes working very simple with saving time and increase the production.
The communication gets simpler with improving the health and safety of the employees
and aloes effectively enhances the education environment. The new and latest
technology have become the need of the present time and significant and integral part
of the life style. This assist the business in saving the cost and time of the production.
However, Perring and et.al., (2015), present the views that the technological
advancements have negative impact on the bunnies and its operation which give rise to
many challenges. A business must face. The first is the changing technologies with a
faster pace and to adhere by its technology must be adopted to business, this declivity
increase the cost as the experiment to procure the technology, implementation as well
on the training of the employee to make them Aquitaine with the technology. Moreover,
exposer to the latest equipment’s with the latest technology increase the risk of health
issues as most of them emit harmful rays or include use of harmful chemical, leading to
have a negative effect on the health of the person using it or operating it. As per the
views of Govindaraj, Vetriventhan and Srinivasan, (2015) With the latest technology the
major cost that is faced by an organisation is obsoletion of the former technology. This
effects the profits as well working capital of the organization and directly have an impact
on the performance of the business. Sometimes the image of the organisation is linked
with the use of latest and updated technology, so it becomes essential for the business
to get updates time to time and remain at the same position with maintaining the same
level of reputation in the market.
On the contrary Vigneshvar and et.al., (2016) is of the view that technological
advancements are integral part of business enterprises making is importance for each
organisation to adapt to the latest technology. With this the organisation becomes more
productive and their performances gets boosted up. Technology advancement has
simplified the way we do things, it saves time, it increases on production, it simplifies
communication, it has improved health care and it has also improved our educational
environment. Negatively, technology advancement has made humans so lazy,
technology users are so dependent on new advance tech tools, this laziness has
resulted into less innovation, it has increased on health risks because technology users
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exercise less. This directly effects the environment having both positive and negative
impact on the environment.
Research Aim, Objectives & Research questions
Research aim-
The aim of report is “To assess the impact of the use of ICT based technologies on
customer buying behaviour at Aldi in Hounslow”
Objectives
 To describe the dynamics of ICT activities and customer buying behaviour in UK
supermarket
 To explain how ICT activities usage impacts customer buying behaviour at Aldi’s
supermarket – Hounslow
 To assess
 To evaluate
Research questionnaire
 What is the significance of technological advancement?
 What are the issues faced by management of Tesco after implementing technical
advancement?
 How technical implementation affects working of enterprise.
Research methodologies
This term is defined as process that aids to gather depth information and data in order
to make the one effective decision. Under it, methodologies are inclusive of publication,
interviews, surveys and other kind of research techniques that aids to discover new
information with the use of intended technologies. Thus, research methodologies are
defined in below contexed manner as-
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 Research philosophies- This is term that is defined as belied with aid of which
one data must be gathered, analysed and used (Hall and et.al., 2018). Thus,
research methodologies are classified into positivism, interpretivism and
epistemology etc. In order to determine the impact of integration of new technical
advancement the researcher will have the use of interpretative technique so that
generalised conclusion can be drawn.
 Research approach- The term research approach is defined as plan and
procedure that is inclusive of broad assumption in terms to have detailed method
of collection, analysis and interpretation (Ahmed and et.al., 2018). There are two
types of approach as inductive and deductive. In order to determine the
implementation of technology in present research the researcher will have the
use of inductive approach so that generation of new theory can be developed
and emerged from data.
 Research design- This is term that is defined as overall strategy that works as to
integrate the varied components of study in coherent and logical manner (Horii
and et.al., 2019). The research design will be classified as descriptive,
correlation, quasi experimental and experimental etc. In order to carry out
present researcher, the researcher will have the use of descriptive technique so
that depth information can be collected.
 Data collection- This is term is defined as procedure that aids to collecting and
measuring information on variables of interest in systematic manner. The data
collection method will consist of methods as primary and secondary. In addition
to it, researcher will have the use of primary technique so that information can be
gathered with first-hand information.
 Data analysis- This is term that is defined as process of inspecting,
transforming, cleansing and modelling data with aim of discovering depth
information and should support in decision making (Kumar, 2019). Thus, it can
be conducted with help of qualitative and quantitative data. In order to carry out
the present research the researcher will have the use of qualitative techniques in
terms to gain depth insights into company.
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CONCLUSION
Hereby, it can be concluded that technical advancement is essential to ensure
competitive advantage in product, processes and services. Technology management
comprised of process as planning, designing, operation and optimizing and control the
process of technological products.
The present research report was based on to determine the challenges of integrating
new technology in an enterprise. Furthermore, report has covered aims and objectives
and intended methodologies to collect research effectively.
REFERENCES
Book & Journal
Ahmed, E and et.al., 2018. Recent advances and challenges in mTopic- To identify the
challenges of integrating new technology in an enterprise. A case study on Aldi.
Ahmed and et.al., 2018 Hall and et.al., 2018 Horii and et.al., 2019 Kumar, 2019 Quinlan
and et.al., 2019 Vajjhala and Strang, 2018. obile big data. IEEE Communications
Magazine. 56(2). pp.102-108.
Hall, P.S and et.al., 2018. The future for diagnostic tests of acute kidney injury in critical
care: evidence synthesis, care pathway analysis and research prioritisation.
Horii, H and et.al., 2019. Data collection method and system. U.S. Patent Application.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage
Publications Limited.
Quinlan, C and et.al., 2019. Business research methods. South Western Cengage.
Vajjhala, N.R. and Strang, K.D., 2018. Sociotechnical challenges of transition economy
SMEs during EU integration. In Doing Business in Europe (pp. 295-313). Springer,
Cham.
Vigneshvar, S and et.al., 2016. Recent advances in biosensor technology for potential
applications–an overview. Frontiers in bioengineering and biotechnology. 4. p.11.
Perring, M. P and et.al., 2015. Advances in restoration ecology: rising to the challenges
of the coming decades. Ecosphere. 6(8). pp.1-25.
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Govindaraj, M., Vetriventhan, M. and Srinivasan, M., 2015. Importance of genetic
diversity assessment in crop plants and its recent advances: an overview of its
analytical perspectives. Genetics research international, 2015.
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APPENDIX
Questionnaire
Age
Gender
Position
1. Do you have knowledge of ICT based technologies ?
 Yes
 No
2. Do you think technological advancement create positive impact upon Aldi?
 Yes
No
3. What are the advantage of technical implementing in Aldi?
 Save time and cost.
 Raises profitability and productivity.
 Raise communication.
 Increases brand image
 All of these.
4. What are the disadvantage of technical implementing in Aldi?
 Makes human lazy.
 Complete dependence on advance technology.
 Leads to less innovation.
 Leads to increase health risk.
 All of these.
5. What are the issues faced by management of Aldi while implementing technological
advancement?
 Budget allocation.
 Validation on investment .
 Training.
 Disruption concern.
6. According to you which is the best ICT based technology ?
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 Hyper imaging Analytics.
 Block chain.
 Cognitive security.
 Conversational computing.
7. What are the impact of using ICT based technology on consumer behaviour?
 The desires of customers get changed.
 Better relationship with customers.
 Customers remain connected with business.
 All the above.
8. What factors prevent use of technology in Aldi company ?
 Limited financial resources.
 Malfunctioning of computer.
 Cost of training.
 Cost of repairs.
9. Do you think ICT based technologies has positive impact on buying behaviour of customers.
 Agree
 Strongly Agree
 Neutral
 Disagree
 Strongly Disagree
10. According to you how ICT influence consumer behaviour?
 It improves trust on brand.
 Ease of accessing information.
 Increase customer expectation.
 All the above.
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