Assessing ICT's Impact on New Sales Channels at Marks & Spencer

This research project investigates the impact of Information and Communication Technology (ICT) on encouraging new sales channels in the retail business sector, with a specific focus on Marks & Spencer (M&S). It begins by outlining the aims and objectives, including analyzing the role of ICT in retail, determining the importance of new sales channels, studying the impact of ICT on creating these channels at M&S, evaluating how new channels enhance customer satisfaction, and recommending ways to effectively encourage ICT-driven channel creation. The literature review highlights the importance of technological advancement for efficient business operations and economic development, emphasizing communication flow and information processing. The methodology section details the research philosophy (interpretivism), design (descriptive), and approach (inductive), as well as data collection methods (primary and secondary) and analysis techniques (qualitative with topical analysis). Finally, the project includes a timeline outlining the activities and timescales for the research.

RESEARCH
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
Aim- ...........................................................................................................................................1
Objective- ...................................................................................................................................1
Rational for choosing this project...............................................................................................1
2. Literature review.....................................................................................................................2
3. Methodology- .........................................................................................................................3
Activities and timescales..................................................................................................................5
REFERENCES................................................................................................................................8

Title- "To assess the impact of information communication technology (ICT) in encouraging
new channels of sales in retail business sector- A study on Marks and Spencer".
INTRODUCTION
The term ICT is derived as Information and communication technologies. It keeps its
primary focus over communication technologies. This is inclusive of things as are internet, cell
phones, wireless networks and other kind of communication mediums. It is one of the effective
technological implementation which is working as to revolutionize all experiences of human. It
is one of the important devise in manner to economic development and business growth
(Rangone and Paolone, 2018). This is one of the social networking website which have effective
communication on regular basis. In addition to this, it can be said that modern information and
communication technologies have created the global village. The present assignment has covered
the outline of business activities as Mark & Spenser. The good communication will be helpful to
develop new sales channels in order to satisfy the customer in retail sector. In addition to this, it
will be inclusive of things as are role of ICT, impact, evaluation etc. The main aim is to have
systematic operation so that firm is able to earn the large amount of profitability (Minelli and
Ruffini, 2018).
Aim-
To assess the impact of information communication technology (ICT) in encouraging new
channels of sales in retail business sector- A study on Marks and Spencer".
Objective-
 To analyse the role of ICT in retail business sector.
 To determine the importance of developing new sales channel in retail business sector.
 To study the impact of ICT in creating new sales channels in M&S.
 To evaluate the way in which new sales channel enhances the satisfaction level of the
customers in retail industry.
 To recommend ways in which ICT can effectively encourage the creation of new sales
channels in M&S.
Rational for choosing this project
To conduct this research it is essential to have personal interest in this area. The
communication plays factor plays the vital role in order to being the success to the enterprise. I
will use the mode of communication which will develop the good sense of knowledge with the
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activities of Mark & Spenser. The researcher will help me to develop my skills in order to have
depth understanding. I am willing to develop my career in managing activities of business
successfully. In this way, I need to have the use of communication strategies so that function of
firm can be carried out effectively. In this way, I will get to know the implication of Information
technologies on the key operation of Mark & Spenser.
2. Literature review
The technological advancement as ICT is very essential in order to run activities of firm
in efficient mode. This kind of technology is helpful in order to have smooth flow of business
activities so that firm is able to derive the large amount of profitability.
According to (Kaur and Lodhia, 2018) states that changes in the technology has great impact
over the activities of firm. This kind of activities will be helpful in order to have large amount of
profitability in enterprise. As per the view of (Brunt and et.al., 2018) the effective technology
work as to have great amount of economic development in the country where functioning of
firms are undergoing. According to view of this is the method which will be helpful in order to
have effective flow of communication in each department so that activities of firm can be
undertaken effectively. As per the view of (Nelson-Nuñez and Cartwright, 2018)
technological implication as are storing, manipulating and distributing and processing of
information will be helpful to carried out each thing effectively. Thus, it can be said that from the
pas time the uses of information technology are very helpful in order to conduct the activities of
the firm which gives conventional modes of business with the innovative technological tools. In
addition to this, the firm need to take out these activities in order to have increment in the
efficiency of firms. As per the view of (Curtis and Kelly, 2018) business enterprise are
maximising the advantages of commercial by making the right use of tools. This is helpful in
order to have the use of online techniques so that process of things can be done effectively.
According to the view of (Wijaya and et.al., 2018) it can be said that the effective
communication process helps the managers of Mark & Spenser in order to carry out each
information systematically so that firm can operate its functioning effectively. As per the view of
(Hlepas and et.al., 2018) Market and Spenser is retail sector which work as to providing quality
cloths to customer so that, brand image of firm can be enhanced effectively. This kind of things
are helpful in order to sustain the company in the market for longer period.
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According to the view of (Hlepas and et.al., 2018) it can be said that this bring things as
internet, cell phones, wireless networks and other kind of communication mediums. It is one of
the effective technological implementation which is working as to revolutionize all experiences
of human. These are the things which is helpful in order to have growth of firm so that there can
be large amount of profitability. In addition to this,
(Minelli and Ruffini, 2018) there can be effective maintenance of sales data and things which is
helpful in order to have growth of business. It is assistive in manner to have whole information
about integral activities of enterprise. There is need to storage of information so that all things
can be carried out effectively. According to the view (Nelson-Nuñez and Cartwright, 2018)
technology is helpful in order to stimulate the information so that each department can perform
its activities accordingly. In addition to this, (Daksueva and Lin, 2018) there will be use of those
communications which will be helpful in order to carry out the activities effectively. Thus, it can
be said that this will be helpful in order to passing of instant messaging, social networking,
tweeting of activities effectively so that firms can under takes its activities. It gives primarily
focus on the communication technologies so that each things can be carried out systematic mode.
According to view of (Brunt and et.al., 2018) business transaction is helpful to in order to
determine those internal facilities which will large amount of success to the enterprise. Day to
day transaction will be maintain with the help of this kind of the services. Hence, it can be said
that this is helpful in order to maintains the each information to the firm,.
3. Methodology-
To lead the examination, it is vital that every one of the strategies, procedures and methodologies
ought to be considered so that the in deliberate way the exploration can be directed. In this
specific situation, beneath given are the diverse kind of research procedures:
 Research philosophy: It is related to having depth knowledge about information. In this
it can be said that research methodologies are of four types as pragmatism, positivism,
realism and interpretivism. In order to carry out the present research there will be use of
interpretivism technology. In this way, the main in order to conduct the information is as
to gain factual information with the help of observation (Sundström and Wängnerud,
2018). It is empowers to decide the fitting sources through which proper data can be
accumulated. These are of two kind which are positivism and interpretivism. In this
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examination, specialist will make utilization of blend of interpretivism and positivism.
Along these lines, spotlight will be made on the targets and the point that are set.
 Research design: It is provided the information about the strategy which is need to be
adopted by the researcher in order to conduct the information about the differed
component of study. This is the study which provide the three methods to the research.
This empowers to complete the examination in methodical way. These are of three kind
which are trial, exploratory and distinct (Nelson-Nuñez and Cartwright, 2018). These as
are case study, observation and survey. Among these, the researcher will influence
utilization of engaging exploration to outline as it empowers to decide the hypotheses
related with the examination subject. In order to make the specific observation to do the
broad generalization, in this present there will be use of inductive approach. This method
is useful in order to identify the impact of digital technology on the business activities as
Mark & Spenser. In this all the things are need to be conducted effectively. With the help
of this kind of design, the researcher can able to undertake its activities effectively.
 Research approach: This kind of approach encompass the plan in order to carry out the
present research in effective and efficient manner. Thus, it can be said that there are two
kinds of approach as are deductive and inductive (Kaur and Lodhia, 2018). In relation to
carry the research on present study there will be use of things which moves specific to
general. Inductive spotlight on creating hypothesis or go for the example through which
information is accumulated. Then again, deductive went for testing hypothesis related
with the examination point. Among these two, the analyst will influence utilization of
inductive to approach.
 Data collection- this is the method which is assistive in order to gather the specific
information. This is the aim of the study to conduct the useful information so that things
can be done in will define manner (Daksueva and Lin, 2018). These are of two sorts of
essential and optional technique. Both these strategies will be utilized by the examination
(Silverman, 2016). Essential will be led with the assistance of poll from 20
representatives and auxiliary through books, diaries, online sites, and so on. In order to
carry out the present study there will be use of primary method. This can be done on the
basis of various activities as are group, observation, books, journal records etc. This is
very helpful in order to gain the better understanding. With the help of this there can be
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effectively determine the use of information technology communication on the business
activities of Mark & Spenser. The primary method will be useful in order to gather the
first hand information.
 Data analysis-: In this data is inclusive as are cleaning, coding, transforming of data.
With the help of this all effective conclusion can be drawn. In this way, there are two
kinds of method as are quantitative and qualitative. It is very assistive in order to provide
detailed insights about the each phenomenon. In order to carry out the present study there
can be determination of Information communication technology so that things can be
evaluated effectively. The chosen technique is helpful in order to examining, recording of
all the patterns in collected data (Sundström and Wängnerud, 2018). On the basis of this
kind of identified patterns there is need to take initiatives in order to have effective
framing. This is helpful in order to define the things effectively. Thus, it can be said that
the quantitative method deal with the interpretation of data. After social affair data, it
requires to have appropriate investigation made. In this specific situation, topical will be
connected as it empowers to show the data as tables, charts, and so forth.
4. Timeline for research activities
Activities and timescales
Activit
y
1th
Week
2nd
Wee
k
3rd
Week
4th
Wee
k
5th
Week
6th
Week
7th
Week
8th
Wee
k
9th
Wee
k
10th
Week
Find
resear
ch
Topic
Litera
ture
Revie
w
Drafti
ng of
metho
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dology
Finish
Propos
al
Design
questi
on and
pilot
resear
ch
Carry
out &
Recor
d
Resear
ch
Data
Analys
is and
Makin
g
Graph
s
Discus
sion
and
Concl
usion
Final
Report
Editin
6

g &
Compl
etion
7

REFERENCES
Book & Journal
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Kaur, A. and Lodhia, S., 2018. Stakeholder engagement in sustainability accounting and
reporting: A study of Australian local councils. Accounting, Auditing & Accountability
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Brunt, H and et.al., 2018. Enhancing local air quality management to maximise public health
integration, collaboration and impact in Wales, UK: A Delphi study. Environmental
Science & Policy. 80. pp.105-116.
Sundström, A. and Wängnerud, L., 2018. Women’s Empowerment at the Local Level.
In Measuring Women’s Political Empowerment across the Globe. Palgrave Macmillan,
Cham.
Fuhr, H., Hickmann, T. and Kern, K., 2018. The role of cities in multi-level climate governance:
local climate policies and the 1.5° C target. Current Opinion in Environmental
Sustainability. 3. pp.1-6.
Nelson-Nuñez, J. and Cartwright, K., 2018. Getting Along or Going Alone: Understanding
Collaboration Between Local Governments and NGOs in Bolivia. Latin American
Politics and Society, 60(1), pp.76-101.
Curtis, A. and Kelly, D., 2018. How to Grow a Digital Cluster in a City Region.
In Entrepreneurial Learning City Regions
Daksueva, O. and Lin, J.J.Y., 2018. The Role of Provinces in Decision-Making Processes in
China: The Case of Hainan Province. In Enterprises, Localities, People, and Policy in the
South China Sea. Palgrave Macmillan, Cham. Springer, Cham.
Wijaya, A and et.al., 2018. Governance challenges of cocoa partnership projects in Indonesia:
seeking synergy in multi-stakeholder arrangements for sustainable
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agriculture. Environment, Development and Sustainability. 20(1). pp.129-153.
Hlepas, N and et.al., 2018. Introduction: Decentralization Beyond the Municipal Tier. In Sub-
Municipal Governance in Europe. Palgrave Macmillan, Cham.
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