Evaluating ICT Strategies for Bazaar Ceramics' Competitive Advantage

Bazaar Ceramics is dedicated to producing high-quality contemporary ceramic art. With rising demand across the nation, the studio has crafted exceptional pieces that are highly sought after. However, to maintain its edge over competitors, it needs to upgrade its technological capabilities and marketing strategies. This report delves into the necessary ICT requirements, emphasizing website development as a digital marketing tool. It covers system specifications, software tools, domain knowledge, testing plans, and solution acceptance processes, ensuring Bazaar Ceramics can effectively compete in the industry.

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METHODOLOGIES
AND
TECHNICAL SOLUTION
FOR
BAZAAR CERAMICS
Prepared for BAZAAR CERAMICS PVT LTD
Prepared by NETRONICS PVT LTD
<Student Name, Student Number, and Date>

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Table of Contents
1. Executive Summary
2. Introduction
3. Strategic Direction and Strategic Plan
4. Critical Issues and Strategic Objectives
5. Obtain Business requirements
6. Research Business requirements
7. Development Methodology
8. Selected development methodology
9. Technical business solutions
10. Solutions testing
11. Document and validate the agreed solutions
12. Conclusion
13. References

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Executive Summary
Bazaar Ceramics Pvt Ltd is a producer of ceramic art and craftsmanship products in Australia.
This report shows the key organized advancement of the company. Most of the part is based on
information and communication technology.
Introduction
Bazaar Ceramics studio started 20 years back as a small collective craft and products maker.
Now they are well known for their quality arts and crafts in Australia. The firm produces
magnificent sculptures products for both an individual and merchants. People started using
ceramic products and over the short span of time it spread abroad. All the process of producing
products is done according to the rule of well set company objectives.
Strategic Direction and Strategic Plan
Bazaar Ceramics studio has attained a consistent growth over the latest five years. This is
because of the marketing focus mainly in international ceramic art market. This has long term
effect in both local and international profile. Bazaar Ceramics studio has a well planned
arrangement of where it would wish to be in next coming years. They have main source of
revenue from gallery sales. Direct retail sales are highest in mark-up. Mostly clients are from
other states and countries which find it difficult to purchase in cumbersome. Competitors are
making advances in e-commerce technology and there is confirmation that they will be left
behind if they don’t showcase the web technology.
Firm is solely focusing in maintaining the highest and artistic standard and investment in
marketing the products correctly. Bazaar ceramics studio is establishing strong international
reputation by producing fine contemporary domestic ware and selling it via marketing and sales
tool.
Bazaar ceramic studio goals are:
 To produce unique hand crafted pieces for the individual and corporate collector
 To showcase the best of Australian Ceramic Art and Design

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 To provide an extensive range of well-crafted and designed domestic ware
 To showcase technical excellence in ceramic technology
Critical Issues and Strategic Objectives
 Maintaining gallery sales costs is one of the main concerns of the firm. As main
revenue comes from gallery sales. Return on investment is low due to high costs of
running the gallery and perpetuating the international marketing campaign. Strategic
objective to overcome this concern is to find an alternative to gallery sales. [1]
 Manually processing the order forms is the difficult task to overcome as there has
bulk order to process. From cost of selling product to ordering process is time
consuming. Staffs often make error in transcribing information onto forms. There is
also problem of redundancy due to submission of multiple forms. Strategic objective
to overcome the issue is to automatically feed the information into the system so that
it can be error free.
 Intermediaries between the client and remote workers create problem of double
handling and managing of products. To overcome this problem of double handling
there should be direct interaction or direct shipping of products to clients. This will
improve the efficiency and automate production process.
 Ordering processes for customers is time consuming as it was done manually.
Interstate and overseas client find it difficult to purchase in cumbersome amount.
Time zone differences also make it difficult to place the orders. Strategic objective is
to make all things automatic.
 Lack of IT technical staff as studio has not employed anyone to look after the digital
marketing. Hiring IT professional will surely remove the problem of digital marketing.
 Inadequate sales information
o Production of unsaleable products
o Inability to capture sales information about popular products
o Strategic Objective:
 Improve feedback mechanism from customers
 Advertising processes cumbersome
o Strategic Analysis
 Any advertising brochures become quickly out of date due to uniqueness
of each product

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o Strategic Objective:
 Find alternative methods of advertising
 Advertising processes cumbersome
o Strategic Analysis
 Any advertising brochures become quickly out of date due to uniqueness
of each product
o Strategic Objective:
 Find alternative methods of advertising
Obtain Business requirements
 What are the business objectives and business specifications?
Bazaar ceramic studio objectives are to make stunning amazing earthenware
production with the best innovation for individual and corporate authorities. Their
main objective is to make contribution to the Australian ethnicity. To satisfy the
objective, they showcase the earthenware products in exhibitions as how the crafts
are made and designed.
Business specifications are:-
1. Developing the website to handle the cumbersome orders from overseas
clients.
2. Automating the process of taking and placing the orders.
3. Direct interaction with the clients.
4. Hiring IT professionals to look after the internet based tools.
5. Analysing the competition levels.
 What are the technical specifications and requirements for the
business problem?
Technical specification to analyse the business requirement is very crucial for the firm.
Bazaar ceramics studio has the following technical specifications and requirements:-
1. Marking the input and output requirements into a separate template. This will help in
identifying the interactive sections of the website like feedback forms and order
forms. [2]
2. Listing the interface requirements and creating a feedback form for the clients to
better understand what they want.

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3. Creating a database to store all the information of clients and shipping details.
4. Creating different interfaces for both admin and clients. As both have different
privileges.
Research Business requirements
Software and hardware requirements for Bazaar ceramics studio are:-
Company Intranet
Item Specifications
LAN Infrastructure Ethernet (100BaseT).
16 port switch
WAN infrastructure ADSL connection to Internet
Server (1) Intel Pentium 3Ghz, 4 GB RAM, 4 TB HDD, 10/100 Ethernet
card
PC’s (10) Celeron 2.4Ghz, 1 GB RAM, 1 TB HDD, 10/100 Ethernet card
Server software
Item Specifications
Operating System MS Windows 2003 server
Web server MS IIS
Email Exchange
PC software
Item Specifications
Operating System MS Windows XP professional
Web browser MS IE 7.0
Email MS outlook
Virus checker McAfee VirusScan
 They need IT professionals to maintain the computing infrastructure.
 Website development according to the specification of bazaar ceramics studio.
 Policies are to be made to use the privileges of the firm.
 Transparency should be maintained between the client and remote workers.
 Standard and quality of ceramic products should be maintained.
 According to the requirements of clients, crafts and products should be designed.
Minimum requirements for web based applications are:-

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 Genuine and latest operating system is preferred with a latest browser.
 Website applications can be generated through word press and by manually coding.
 Website can be accessed through mobile, PC and any other internet based device.
Copyrights and Patents should be done with the firm. By means of having copyrights, no one
from other firm can copy bazaar ceramic studio logo or products. Intellectual property and
copyright laws leads to develop the products in an optimum way. There can be different
agreements to use one’s logo and products. They are:-
 Permit agreements
 Establishment agreements
 Specialist's agreements
 Conveyance agreements
 Facilitating agreements
 Classification agreements
 Counsel about general terms and states of IT agreements
 Exhortation and legitimate activity concerning IT question
 Exchange by means of the Internet
Business Procedures
 Customers visiting the shop- Customer visit the shop browse for the product and then
select products. Pays for the desired product. Then product is packaged and then it is
given to the customer or shipped to the destination.
 Customers phoning for products - Customer contacts the shop.Telephone
conversation narrows the product to one or two products .Sale is closed Payment is
arranged and products are packed. Products are shipped to the customer’s destination
 Customers email or faxing orders- Customer sends communication (order). Payment
is arranged Products are packed. Products are shipped to the customer’s destination
 Account customer (another retailer of the product) - Customer contacts shop.
Telephone conversation narrows the product(s) to be purchased Sale is closed Goods
are invoiced to customer’s account Products are packed Products are shipped to the
customer’s destination.

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Development methodology
Every firm have their development methodology to develop from source raw thing to a blissful
meaningful product.
The waterfall display is a standout amongst the most customary and usually utilized
programming advancement strategies for programming improvement. This life cycle display is
regularly considered as the exemplary style of the product advancement. This model illuminates
the product improvement process in a direct consecutive stream that implies that any stage in
the advancement procedure starts just if the prior stage is finished. This improvement approach
does not characterize the procedure to backpedal to the past stage to deal with changes in
prerequisites. [3]
The model procedure is the product advancement process which enables engineers to make
just the model of the answer for show its usefulness to the customers and make vital alterations
previously building up the real application. The best element of this product improvement
techniques is that it explains many issues which frequently happen in a conventional waterfall
demonstrate.
The undersigned acknowledge they have reviewed the Project Management Plan and agree
with the approach and methodology it presents. Changes to this Project Management Plan will
be coordinated with and approved by the undersigned or their designated representatives.
Selected Methodology:
Print Name: Waterfall model
Student
Signature:
Date
Role
Print Name: Waterfall model
Trainer
Signature:
Date
Role

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Analyse and evaluate the impact of the technical requirements
1. Web Server to maintain the website hosting. All the files are to be stored in the server.
2. Server software knows what type of information is going to be retrieved. There are many
server software like apache server.
3. Web tools are used to develop the front end web pages form basic HTML writer to
complex graphic tools.
4. Database server - A database is a vital piece of a web based business site. The
database is utilized to store the data about the items and administrations of the site, for
example, evaluating, portrayal, picture, points of interest, and deals. What's more, the
client points of interest are likewise put away in the database like what they requested,
their instalment subtle elements, shipping subtle elements, and contact data.
5. Networking is the way of connecting computers to internet through different protocols like
Transmission control protocol (TCP) and Internet protocol (IP) and can share
information. Different TCP/IP protocols are Hyper Text Transfer Protocol Secure (HTTP),
hyper text transfer protocol (HTTP) and File Transfer Protocol (FTP). File Transfer
protocol is used to download files from other computer through the means of reliable
connection.
6. Many other things like domain names, ports, browser compatibility is also kept in mind.
Solutions testing
Benefits Of A Front-End Testing Plan
 Clarity on project’s scope
Knowing which browsers and devices are within the project’s specification will help you
to focus and will reduce development time and costs. [4]
 Reduced client friction
This is done by showing detailed reports of completed test plans.
 Confidence in deploying the project
This comes from knowing you’ve thoroughly tested the project.

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Document and validate the agreed solutions
PROPOSED SOLUTION ACCEPTANCE FORM
Project Name
METHODOLOGIES AND TECHNICAL SOLUTION FOR BAZAAR
CERAMICS
Project Sponsor
Project Manager
Project Description
Feedback on the
Proposed Solutions
 Proposed Solution Satisfactory
 Proposed Solution Not Satisfactory until below issues are
addressed

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Issues to be
rectified
Trainer Feedback
Trainer Signature
Student Signature
Date
Proposed Solution Acceptance Form upon Feedback –
PROPOSED SOLUTION ACCEPTANCE FORM
Project Name
METHODOLOGIES AND TECHNICAL SOLUTION FOR BAZAAR
CERAMICS
Project Sponsor
Project Manager
Project Description
Feedback on the
Proposed Solutions
 Proposed Solution Satisfactory upon Feedback
 Proposed Solution Not Satisfactory until below issues are
addressed

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Issues to be
rectified
Trainer Feedback
Trainer Signature
Student Signature
Date
Conclusion
Bazaar Ceramics is committed to producing unique, evocative contemporary Ceramic Art of the
highest technical quality. With the increase in demand of ceramic products across the nation,
Bazaar ceramic studio is making some magnificent pieces of crafts that are highly in demand.
But to fight the competitiveness with the other companies it has to advance its technologies and
marketing skills. Website development is the way of digitally marketing of their products. So, this
report specifies the complete requirement of information and communication technology to
accomplish the competition level with their fellow companies.

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References
[1] Christian, B (2017). What software do I need to build a website? [Online] Available at:
https://developer.mozilla.org/en-US/docs/Learn/Common_questions/What_software_do_I_need
[Accessed 30 October 2017].
[2] Jsx, (2016). What is a domain name? [Online] Available at:
https://developer.mozilla.org/en-US/docs/Learn/Common_questions/What_is_a_domain_name
[Accessed 30 October 2017].

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[3]Anonymous, (2016). Minimum Requirements for Web Based Applications. [Online] Available
at:https://www.lpcsc.k12.in.us/docs/SKYWARD%20FAMILY%20ACCESS
%20Requirements.pdf [Accessed 30 October 2017].
[4]Howlett, L. (2014).How to Create Your Own Front-End Website Testing Plan. [Online]
Available at:https://www.smashingmagazine.com/2014/11/how-to-create-your-own-front-end-
website-testing-plan/ [Accessed 30 October 2017].