ICT Integration in the Travel Industry: A Comprehensive Analysis

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Information and Communication Technology (ICT) in tour and traveling
This article is based on the research of the tour and traveling industry which had been become
more advanced with the help of information and communication technology (ICT). With the
implementation of ICT traveling and e-tourism is promoted and can be accessed from
everywhere and. ICT provides various ways to promote e-tourism. The e-Tourism industry
has transformed the way of tourism in a very good aspect.[1] For example, with the help of
ICT users can book their room in advance with any difficulty, book the meal for themselves
and do many things which saves the time of the user, also with the help of social media where
one can express their view and tell the other person about the ambiance of the place this will
help the users in deciding the place and what to book the room. It will also help in telling the
shortest and the fastest route of the destination where the user wants to go and also helps in
tracking the booking of various things. Many trip advisor websites work on the traveling and
package of tour and also give various reviews on the trips and location. With the
implementation of the technology things become easier and well connected, all the traveling
companies have made an application for mobile which is easy to use and also gives many
offers. Also by using the technology products and services are influenced by various factors
like rating, feedback, and reviews, which helps the owners to improve their quality and raise
their revenue by attracting customers. In the recent technologies exerted a very vast influence
in the daily routine of a human being. Travel technology is defined as the application of ICT
in the tours and tourism which helps in the booking and planning the tour packages over the
internet. [5]
This article examines the implementation of ICT in tours, its application, benefits. In today’s
scenario technology plays a vital role in shaping the tours industry and promoting the e-
tourism. according to a survey of a well-known company, about 75% of the travelers plan
their journey over the internet and around 10% of travelers use travel agencies to build their
package for the tour. It also helps in comparing the traveling package offering by various
agencies and can select the package according to their needs. The use of the internet and
mobile application have changed the lifestyle and way of people planning their trips which
saves time and the cost too. The arriving, departure time all things are shown which gives a
brief idea about the journey. According to Xavier Cubeles,” The touristy sector is immersed
in a profound shift ", in which " Internet and mobile have changed the way change of location
is planned and experienced and have affected directly in the professional profiles most in
demand and in the formulas for the publicity of destination.” [2]
Various methods used in the implementation of ICT
1. Augmented and virtual reality: - In recent time the use of augmented and virtual reality is
increased in the e-tourism industry and this goes on increasing. These technologies are used
for doing the marketing of tourism places and also to increase client satisfaction. For
instance, the various hotel uses virtual reality technology to show their property, rooms, halls,
and restaurant in advance to increase the chances of hotel booking which results in an
increase in sale.
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2. Artificial intelligence: - artificial intelligence is the backbone of various techniques
involving the tours and traveling industry. All credits go to AI, generally, the operation is
hard to learn and it takes a lot of time to learn but with the help of AI operations become fast
and it is automated which results in better quality and performance and also lowers the cost.
[2]
3. Internet of things (IoT); - this technology results in shaping the way of doing traveling,
so this technology is adopted by many companies for enhancing their growth. For example, if
a passenger lost his/her bag while traveling by airlines, it will be able to track the bag with
the help of boarding pass, this is only done with the help of IoT, which results in reducing the
stress of the user and company too.
4. Voice technology: - with the implantation of various ways of technology, voice
technology is another way of making the interaction easier. As many users transferred to use
voice technology to make the interaction interactive. Many hotels adopted things technology
to make things interactive and attractive. Marriott International uses this technology.
5. Wi-Fi connectivity: - the internet is always used to stay connected which their close
ones, to get the direction, to order the food, search for the destination and attractive places
and also to share the experience with relatives. As a result, for this service, many companies
are giving free Wi-Fi services to travelers for all the above things. It also results in real-time
decision making and always check on the hotel what is going on with the use of CCTV.[4]
6. RFID devices: - as now many companies give wearable gadgets to track the traveler if he
had lost his way, this technology is mainly used in the water park and big resorts to track
their customer’s location and also gives access to the various activity according to the price
of the band.[2]
Conclusion: -
After the study on information and communication technology(ICT), the use of technology in
very important in tours and travels for various things, it helps in planning the journey, it saves
money and also it saves the time of the traveler. Things become easier and interactive to use.
The network connectivity should be stable. In this article, it shows how technology is
changing the lifestyle of a person and how is it useful in various ways like to track the
traveller, to send real-time updates and many more benefits it has and it also shows the
various types of technologies involving in tours and traveling industry like RFID, Wi-Fi and
many more technologies as discussed above. [1]
Bibliography
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[1] D. Buhalis and P. O’Connor, "Chapter 21 - Information Communication Technology —
Revolutionizing Tourism. In D. Buhalis C. Costa (Eds.),," Tourism Management
Dynamics, vol. 5, no. 1, p. 196–209, 2015.
[2] A. Liu and D. Chenguang, "Annals of Tourism Research Tourism productivity and
economic growth.," Annals of Tourism Research,, vol. 76, no. 1, p. 253–265., 2019.
[3] M. Nikoli, J. Jankov, J. Vukonjanski and E. Terek, "Computers in Human Behavior The
impact of information technologies on communication satisfaction and organizational
learning in companies in Serbia.," vol. 76, no. 1, p. 87–101., 2017.
[4] R. Tavakoli and S. N. R. Wijesinghe, "The evolution of the web and netnography in
tourism : A systematic review.," vol. 29, no. 5, pp. 48-55, 2019.
[5] D. C. Ukpabi and H. Karjaluoto, "Telematics and Informatics Consumers ’ acceptance of
information and communications technology in tourism : A review.," Telematics and
Informatics,, vol. 34, no. 5, p. 618–644., 2017.
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