Impact of ICT on E-Tourism: A Comprehensive Report

Desklib provides past papers and solved assignments for students. This report explores the impact of ICT on the travel industry.

Information and Communication
Technologies in Travel

Table of Contents
Introduction.................................................................................................................................................3
Tourism:......................................................................................................................................................4
The role of ICT in the tourism industry:.......................................................................................................7
A technology used in the tourism industry:.................................................................................................8
Methods used in the tourism industry:.......................................................................................................9
Conclusion.................................................................................................................................................10
References.................................................................................................................................................10
Figure 1: Sectors of tourism industry...........................................................................................................4
Figure 2: The impact of E-Commerce technology on the tour and travel industry......................................5
Figure 3: Specification of tour and travel industry following E-commerce expansion.................................6
Figure 4: Arriving traveler by determination of visit....................................................................................7
Figure 5: Tourism internet marketing strategies.........................................................................................8

Introduction
The travel and tourism industry is the most economical and competitive business nowadays.
Travel and tourism is panel word used to captures a variety of interconnects corporate that
offers the facility to travelers. In the industry of travel and tourism, there are multiple facilities
available which each and every travel tourism industry offer like travel experience, conveyance
experience and facility, housing facility, eating and drinking, shopping, entertainment, and
another facility also available in this industry. The travel and tourism is the most
important industry in this world also because this industry provides the facility of hospitality
service also because the above-described facility of travel and tourism are adopted under the
hospitality services industry also. This assignment is based on the information and the
communication of technologies in the travel industry.

Tourism:
Tourism is a major business global. In the implementation of travel and tourism industry there
are broad range of business available like different type of transport firms, different type of
entertainment firms, different types of destination firms or destination organization, different
type of hotel availability, different type of restaurants, accommodation facility and much
another business strategy is available in this travel and tourism business. In today’s world, the
tourism industry is handled by two sectors, where first one sector is directly related to the
tourism industry, such as hotels, trip workers, and government travel and tourism organization.
The second one is based on internet and telecommunication companies, advertising companies
and some company which works directly in the tourism industry. E-marketing is the most
important aspect to grow any kind of business in today’s world. There are different sector
available for tourism industry like Intermediates, Transport, Accommodation, Food and
beverage, Attractions and Tourist.
Figure 1: Sectors of the tourism industry
Internet marketing is one of the most important and key components to promote any kind of
business over the world. Internet marketing for the tourism industry can help you for improved
performance as well as can help you to associate with different customers from different
nations. The internet marketing of travel and tourism provides the visual information of the
destination of various countries. This way of visual presentation of destinations is used to
attract customers. At the initial level, the role of the travel agent was most important. Each and
every travel agent was used to advise customers on travel destinations and the work of the
travel agent was as an intermediate between the customer and the destination of their choices.
This happened because many companies did not offer direct bookings. There is two way of
internet marketing using information technology that gives a major impact on the travel and
tourism industry. First, one way is airlines system for the tour and travel business and the
second one is the development online ticket sale panel via the internet.

Figure 2: The impact of E-Commerce technology on the tour and travel industry.
The travel providers are directly connected with travel provider & Ticket officers, travel
provider website, consolidators, travel packages and global distributor system. The travel
packages are directly connected and linked with internet travel agencies and brick & mortar
travel agencies. These all classification of travel providers are linked with corporate consumers
and individual consumers. The classification of different travel providers are given below:

Figure 3: Specification of tour and travel industry following E-commerce expansion.
The web and internet marketing is highly accessible in all over the world. Internet marketing is
the way to provide the review and the feedbacks of different business and this is the reason
why internet marketing is the best way to promote business all over the world. The business all
about making the client and retentive them along with producing turnover so far the travel and
tourism organizations internet advertising and SEO will be the operative way to central and
guide them in an actual way. As the travel & tourism industry is a worldwide occupational so it’s
healthier if you pick to mark the universal viewers. For this online advertising is only the way
through which you can mark endless numbers of audiences. There are some points which will
define the use of internet marketing.
 Internet marketing permits the improvement of travel organizations by speeding up
communiqué and providing all the essential details.
 You can generate an improved impression in the persons by your high-quality imagining
of travel facilities and goods through the internet than flyers and catalogs.
 The internet marketing can be stared as a constituent and valued delivery station for
gathering consumers and at the same categorize their necessities.
 The limitless capability of online broadcasting and database assigns instant entrance to
traveler marketplace free goods to every possible visitor.

 With the help of email marketing, you can refer weekly or monthly email newssheet
with restructured material about your terminus and superior transportable proposals
along with new actions.
The role of ICT in the tourism industry:
ICT refers to “Information Communication Technologies”. The information communication
technologies (ICT) is the most important aspect in the implementation of tour and travel
business. Information communication technologies (ICT) services a separate to access the travel
and tourism goods info from anyplace any time. ICTs authorize customers to categorize, modify
and obtaining travel and tourism goods and sustenance the globalization of the production by
providing tools for developing, handling and allocating assistances global.
The scenario of worldwide travel and tourism business
In nowadays in the worldwide providence, the travel and tourism business and industry is
increasing day by day. The growth of this industry is very fast in parallel to other business. The
tour and travel is the largest one-third of the total worldwide facilities trade. In the year of
1998-2008, universal tourist appearances have grown by 4.3%. In today’s world, air transport is
increasing more than surface transport. The air transport is providing a low cost to attract
customers. The given figure defines the above explanation:
Figure 4: Arriving traveler by determination of visit
ICTs permits consumer managing relatives and supply chain controlling to be collected into a
particular basis that services a variation of processes – good selection, gathering, satisfaction,
tracing, expense and reportage to be accomplished with one easy-to-use tool. The information
communication technologies (ICT) improve the proficiency of workers in the workroom,
particularly online reservations. The development of information communication technologies
(ICT) has also managed to variations in request and source. The information communication
technologies (ICT) provides exclusive chances for the inventive association to reform travel
goods to address separate wants and to mollify customer needs. The information
communication technologies (ICT) have also grown into part of the core product and most
important for the tour and travel business. The information communication technologies (ICT)

can reduce the cost also. There are the different type of strategies available in internet
marketing of e-tourism which is business, tourism, and I.T.S. In the term of business there is
three sections which are management, marketing, and finance. In the term of tourism their
several sections which is transport, travel agencies, tour operators, airlines and hospitality. In
the term of ITS, there are information system and telecommunication available.
Figure 5: Tourism internet marketing strategies
A technology used in the tourism industry:
There are different technology trend available in the implementation of the tourism industry
and each and every technology trend is having an effective and unique way of explanation and
working aspects. There are 6 different technology trend available which is:
 Augmented and virtual reality (AR & VR)
 Artificial Intelligence (AI)
 Internet of things (IoT)
 Voice technology
 Wi-Fi Connectivity
 Wearable devices
The above given are the basic and the most important technology trend used in the
development and implementation of the tour and travel industry.
Augmented and virtual reality (AR & VR):
The AR and VR technology’s acceptance is growing day by day among various tour and travel
agencies and organization. The augmented and virtual reality is used both in content marketing
and to increase the consumer’s experience.
Artificial Intelligence (AI):

The use of artificial intelligence (AI) is the most important techniques used in the
implementation of tour and travel business. The tour and travel business can be specified into
three types based on artificial intelligence which is: machine learning, ChatBots, and Robots.
Internet of things (IoT):
The use of the internet of things (IOT) is to figure the future of tour and travel business. This
technology is used to provide the internet facility to the customers like the customer can find
their bags and can track their ride with help of tracking devices and these all devices are the
part of the internet of things (IoT).
Voice Technology:
This is the unique and the most running features and the technology in the use and the
implementation of tour and travel business. Many travel agencies are using voice-activated
devices so that the typing effort can be reduced for the customers.
Wi-Fi Connectivity:
The Internet has become a compulsory part for everyone in today’s world and the people
always want to be connected each and every time while traveling, either to get destination
ideas for many other reasons. This technology provides a highly personalized way of
experience.
Methods used in the tourism industry:
In the implementation of e-marketing for business to grow there are many things and many
methods available to increase the growth of business in all over the world. These method used
to give improvements and enhancement for the business. In the tour and travel business, there
can be multiple methods of e-marketing to grow the business like digital marketing and online
advertising.
The method that can be used in the tourism industry:
 Online advertising
 Digital Marketing
 Service Marketing
In the implementation of online advertising in the tour and travel industry is the most
important method. The different tourism industry used online advertising to advertise a new
scheme and offer of trips. They include some kind of offers like 50% off on booking an all. This
method is used to attract the user and the customer so that they book the ride of that
particular trip. Online advertising is a way to reach more and more customers.
In the implementation of digital marketing, nowadays everyone using a smartphone and digital
devices which helps the people to find and to search for anything. In the business of tour and

travel, this is the most important section and aspect because with the help of digital marketing
the customers can easily book their tickets online with going to any travel agent office. In a few
years before people used to think twice to plan for the trip but nowadays with the help of
digital marketing, they can easily search the trip cost and they can find a hotel and many other
things.
“By the year of 2020 the travel and tourism industry will be the world’s major industry. In the
current trend, the tour and travel industry is the third largest industry of the world and plays a
major role in the world’s economy. In the year of 2007 the accounting of the world’s tour and
travel industry was 10% worldwide of total GDP and now this industry is increasing over 5% rate
annually.”
Conclusion
The given assignment was based on information and communication technology in travel and in
this report each and every aspect of tour and travel industry is described. The tour and travel
industry is the world’s third largest industry. The main area of this assignment is to provide
concept, application and the impact of e-marketing in the tourism industry. Each and every
marketing trend and key components are successfully described in this report. The ICT trends
also described in this report of this information and communication technology assignment.
The different kind of technology used in the tourism industry is also described in this section
and method also successfully described.
References
 Mousavi, S. (2019). [online] Ubt.opus.hbz-nrw.de. Available at:
https://ubt.opus.hbz-nrw.de/opus45-ubtr/frontdoor/deliver/index/docId/543/file/
Seyed_Siamak_Mousav_Effective_Elements_on_E_Marketing_strategy_in_Tourism_Industry.pd
f [Accessed 26 Feb. 2019].
 Behl, S. (2019). Digital Marketing for the Travel Industry: A Complete Guide. [online] Digital
Vidya. Available at: https://www.digitalvidya.com/blog/digital-marketing-for-travel-industry-
guide/ [Accessed 26 Feb. 2019].
 Techroadians Offshore Base. (2019). Benefits of Internet Marketing For Tourism - Techroadians
Offshore Base. [online] Available at: http://techroadians.com/benefits-of-internet-marketing-
for-tourism/ [Accessed 26 Feb. 2019].