Icy Scoops: Presentation on Enterprise and Entrepreneurship Idea
VerifiedAdded on 2023/06/11
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Presentation
AI Summary
This presentation outlines the entrepreneurial journey of 'Icy Scoops,' a venture focused on providing nutritious and delicious ice cream with reduced sugar content, targeting health-conscious consumers in the United Kingdom. The process involved extensive market research, identifying a demand for healthier ice cream options. A feasibility study, including STP analysis, was conducted to establish a strong brand image and market position. Potential market opportunities were assessed using PEST analysis, and the marketing mix was strategically designed to enhance profitability and sales. Porter's Five Forces model was employed to analyze industry attractiveness. The company's vision includes long-term sustainability and global expansion, emphasizing both profit and the provision of healthy, enjoyable ice cream. The presentation concludes that a successful enterprise requires entrepreneurial skills, market knowledge, and thorough research before product launch. References to relevant academic articles support the analysis and strategic planning.
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