Icy Scoops: Presentation on Enterprise and Entrepreneurship Idea

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Added on  2023/06/11

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This presentation outlines the entrepreneurial journey of 'Icy Scoops,' a venture focused on providing nutritious and delicious ice cream with reduced sugar content, targeting health-conscious consumers in the United Kingdom. The process involved extensive market research, identifying a demand for healthier ice cream options. A feasibility study, including STP analysis, was conducted to establish a strong brand image and market position. Potential market opportunities were assessed using PEST analysis, and the marketing mix was strategically designed to enhance profitability and sales. Porter's Five Forces model was employed to analyze industry attractiveness. The company's vision includes long-term sustainability and global expansion, emphasizing both profit and the provision of healthy, enjoyable ice cream. The presentation concludes that a successful enterprise requires entrepreneurial skills, market knowledge, and thorough research before product launch. References to relevant academic articles support the analysis and strategic planning.
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ENTERPRISE AND ENTREPRENEURSHIP
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INTRODUCTION
Entrepreneurship may be explained where
the person comes with the new innovative
business idea in the market and takes risks as
well as enjoy and tackle the success and
failure.
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THE PROCESS WENT THROUGH GENERATING
THIS BUSINESS IDEA
The idea was initiated by using numerous methods to collect the data from market by researching
about specific industry through articles, surveys and social media. The digital world has specifically
provided the major details about the industry.
From the research majority of population has the strong liking towards ice creams where the 29%
people suffers from diabetes and over weight one of the reason for being obese is high sugar
inculcation.
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FEASIBILITY STUDIES CONDUCTED
Icy scoops ice cream is more of a tastier organic flavours and flower flavour with less sugar contain
with full packed nutrients by opposing the idea of high sugar and artificial contained flavour.
To create the brand image in the British market, the company has assisted STP analysis, a structure that
tells about the necessary elements Segmentation, Targeting and Product positioning
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POTENTIAL MARKET OPPORTUNITIES
Icy scoops has the delicious nutrient ice cream for the people of united kingdom. The market is huge
and various opportunities are available to expand their business operations. By grabbing these chances
the company has the potential to make their profit and show the inclination in growth.
PEST analysis can be taken into consideration which can help in analyzing the market opportunities.
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MARKETING MIX
This theory can be used in the company
to enhance their profitability as well their
sales by offering their product and service
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ATTRACTIVENESS OF INDUSTRY
For analysing this porters five forces has been
used in icy scoops. The five forces which
influence are :
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VISION FOR THE BUSINESS
The company has the wider vision as they want to sustain for a long term in the market. Along the
profit making they also want to imply the motive of nutrients delicious ice cream where any one can
enjoy without worrying about calories.
In the coming five years the company wants to become a global brand.
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CONCLUSION
From the above presentation it can be
summarised that to make the enterprise
successful it is essential to make the
entrepreneur to have the skills as well it
is necessary to have the knowledge and
deeper research done of the market
before launching the product.
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REFERENCES
Ghezzi, A. and Cavallo, A., 2020. Agile business model innovation in digital entrepreneurship: Lean
startup approaches. Journal of business research, 110, pp.519-537.
LeBlanc, J., Talbot, F., Fournier, V., Titov, N. and Dear, B.F., 2022. Lessons learned from two
feasibility trials of a translated and minimally monitored iCBT program for young adults among
community and university samples. Internet Interventions, p.100529.
HANSPACH, P. and SANCHEZ DEL VILLAR SANTAMARÍA, M.I., 2021. Unlocking the potential
of AI: opportunities and challenges for European policy. European University Institute.
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