Exploring Idea Generation in Business Development Essay

This essay delves into the critical concept of idea generation within the context of business development. It begins by defining innovation and idea generation, emphasizing their roles in creating value and driving growth. The essay then analyzes the statement that idea generation is the process of creating, developing, and communicating ideas, highlighting its importance as the initial step in the innovation process. It discusses relevant literature, emphasizing the impact of creative thinking on business efficiency and the role of idea generation in fostering innovation and profitability. Various idea generation techniques, such as first principles design and mind mapping, are evaluated as tools to unlock creativity. The essay concludes by taking a stand on the importance of idea generation, recommending the use of different tools and techniques and the development of skills like time management and communication to enhance idea generation effectiveness. The essay also stresses the importance of management skills in fostering creativity and innovation within an organization.

Essay

Table of Contents
INTRODUCTION...........................................................................................................................1
Discussion of statement..............................................................................................................1
Discussing relevant literature associated with the topic.............................................................2
Evaluating options.......................................................................................................................3
Taking a stand Justification of stand...........................................................................................3
Conclusion/Recommendations........................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Innovation is defined as a process in which an individual create value by implementing
new ideas. Innovation starts with the generation of creative ideas along with this it is mainly
concerned with, discovery and searching, development, adoption of new products,
experimentation and new organisational set ups (Liu, Wang and Liu, 2020). If it is talked about
idea generation, it is a creative procedure that involves allocation of ideas, testing, research,
editing and ultimate implementation of plan. They are mainly known as key to innovation
through which innovation facilitates. In this report formative discussion has been made upon the
concept of idea generation.
Discussion of statement
“Idea generation is described as the process of creating, developing and communicating
abstract, concrete or visual ideas. It’s the front end part of the idea management funnel and it
focuses on coming up with possible solutions to perceived or actual problems and
opportunities.” (Julia Kylliäinen, 2019).
As per the above mentioned statement, it has been determined that ideas acts as primary
step that leads an organisation or an individual to make improvement (Han, Forbes and Schaefer,
2020). As, in order to assure progress organisations and human beings mainly look upon new
ideas. Further it has been evaluated that new ideas aid an individual to solve particular issue. In
addition to this, idea generation allows organisation to uncover opportunities for further growth
and development.
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Discussing relevant literature associated with the topic
According to the view point of Barbara Januszkiewicz, creative thinking inspires ideas.
Ideas inspire change. As, this has been determined that in order to make significant improvement
in company and team efficiency new ideas plays crucial role (George and Wiley, 2020). Idea
generation is playing important role for business as it starts innovation through which entity can
assure their higher profits and opportunities. Thus by exploring techniques of new idea
generation entity can expand the development (Jung, 2020). Along with this it also helps entity
to manage their business efficiently through which they can overcome issues with better ideas
and outcomes.
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Illustration 1: Idea Management Funnel
Source: https://www.viima.com/blog/idea-management

Evaluating options
In order to facilitate process of Idea generation for innovation organisation can undertake
advantage of different idea generation tools and techniques such as, first principles design,
collaborative innovation, social listening, mind mapping and more (Kirjavainen and Holtta-Otto,
2020). With these techniques and tools organisation can unlock creativity within their
organisation that further helps in generating idea for better opportunities and solutions to deal
with practical realities of situation in effective manner.
Taking a stand Justification of stand
According to the viewpoint of Wall, 2020 Idea generation is primary source of innovation,
without them it becomes much harder to execute learning generation of new idea and process of
improvement. Idea generation is defined as a process in which creation and development take
place. Along with this it has also been defined that it is front end part of Idea management funnel
and mainly emphasise upon emerging up with definite solution to overcome issues in more
effective manner. By taking advantage of different sources individual or enterprise can generate
ideas. In context with organisation, they can undertake methods of generating ideas in the form
of problem inventory analysis, focus group and brainstorming. Through this they can not only
maximize their business growth but can also facilitate innovation for higher profitability.
Conclusion/Recommendations
According to the above mentioned analysis, it has been concluded that innovation is an
essential factor that encourage company or an individual towards more growth and opportunities.
Innovation requires generation of new ideas. For this it has been recommended to undertake use
of different techniques and tools to generate with more effectiveness. In this by engaging in
observation and brainstorming sessions will an in generating more efficient ideas. For this
individual is required to develop their understanding related to skills like time management,
innovation thinking skills and communication skills as to strengthen their effectiveness of
generating ideas. Along with this, management within organisation is also required enhance
these skills along with commercial and market awareness skills among employees as they are
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most important aspect through which an entity can unveil tacit knowledge and creative for
generating ideas.
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REFERENCES
Books and Journals
Liu, Q., Wang, K., Li, Y. and Liu, Y., 2020. Data-Driven Concept Network for Inspiring
Designers’ Idea Generation. Journal of Computing and Information Science in
Engineering, 20(3).
Han, J., Park, D., Forbes, H. and Schaefer, D., 2020. A computational approach for using social
networking platforms to support creative idea generation. Procedia CIRP, 91, pp.382-
387.
Kirjavainen, S. and Holtta-Otto, K., 2020. Deconstruction of Idea Generation Methods Into a
Framework of Creativity Mechanisms. Journal of Mechanical Design, pp.1-51.
George, T. and Wiley, J., 2020. Need something different? Here’s what’s been done: Effects of
examples and task instructions on creative idea generation. Memory & Cognition, 48(2),
pp.226-243.
Feng, L., Li, Y., Liu, Z. and Wang, J., 2020. Idea Generation and New Direction for Exploitation
Technologies of Coal-Seam Gas through Recombinative Innovation and Patent
Analysis. International Journal of Environmental Research and Public Health, 17(8),
p.2928.
Jung, J.H., 2020. An interaction between cognitive ability and personality on the performance of
computer-based group idea generation. The Journal of Information Systems, 29(2),
pp.265-286.
Wall, F.J., 2020. Using Assistive Technology To Facilitate Idea Generation in Writing For
School Aged Children (Doctoral dissertation).
Online
Idea Management Defined – The What, Why and How. 2018. [Online]. Available
through<https://www.viima.com/blog/idea-management>
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