Key Departments and Functions Role in Business Goals Achievement

This report examines the crucial departments and functions within businesses, emphasizing their roles in enabling organizations to meet their strategic goals. The introduction provides background information on the significance of various departments in achieving business objectives, with a focus on the retail supermarket Morrisons. The main body of the report identifies six key functional areas: management implementing strategy, operations, marketing, accounting, and human resources. Each department's role and responsibilities are discussed, including how they contribute to increasing turnover, attracting customers, and maintaining a competitive advantage. The report highlights the importance of strategic planning, efficient operations, effective marketing, accurate accounting, and skilled human resource management. The conclusion summarizes the key findings, emphasizing the interdependency of these departments in achieving overall business success and sustainable performance. The report also includes references to academic journals and books that support the analysis.

Identifying the key
departments/ functions
within businesses discuss
their role in enabling the
organisation to meet its
business goals.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Identifying the key departments and functions within businesses discuss their role in enabling
the organisation to meet its business goals..................................................................................1
CONCLUSION ..............................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
There are various departments which plays the significant role in order to help the
organisation achieve goals and objectives. The main focus of the company is to become more
profitable in the market. Morrisons is a retail supermarket which provides quality products to the
consumers. Due to the ethical practices the organisation has seen an exponential growth in the
industry (Surbakti, and et.al 2020). There is a significant change in the customer preferences the
organisation is offering quality products to attain maximum customer satisfaction. They are
using various technological aspects to achieve great results in the coming future. The report aims
to analyse about understanding the role of various key departments which helps the organisation
to achieve the inherent goals and objectives. On the other hand, in this report there will be brief
discussion about various key dimension of business. Along with that, there will be evaluation
about the different functions of business.
MAIN BODY
Identifying the key departments and functions within businesses discuss their role in
enabling the organisation to meet its business goals
There are various departments in the business which helps the organisation to achieve the
necessary goals and objectives in the market. The main focus of the business is to increase the
turnover and attract various new customers in the market (Sivarajah, and et.al 2020). To achieve
the targets various departments has to perform their duties and work responsibilities in a
uniformed way. The business needs can unlock their full potential in order to perform better in
the market. They can provide various quality products and services to the consumers. With the
changing market scenario the management needs to establish with all the departments to achieve
a more profitability and share in the industry (Wang, and et.al 2018). There are six functional
areas of departments which play an important in order to help the organisation achieve success in
the market it is described below:
 Management implementing Strategy – This is one of the most important function of
the business. The management needs top plan a viable strategy according to the changing
market conditions. They need to evaluate all the essential factors. This will help the
organisation to perform various targets and goals effectively. On the other hand, the
management has to focus on analysing the competitive landscape of the market. The top
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management in the department make various key strategies and use the certified
approaches in order to carry out the operations smoothly in the workplace. The
organisation can position themselves better in the market and also gain a competitive
advantage (Fischer, and et.al 2020). The employees and the management needs to work
in a coordinated way. In relation to Morrisons they had achieved great results in the
industry over the pat recent years. They are planning to expand their business in various
other regions. This will help them to achieve greater results in the market and offer
various products to the consumers. The organisation has implemented a digital
infrastructure to offer various products to the consumers at a rapid pace. They are rapidly
innovating new ideas in order to achieve success and acquire a huge share in the market.
The management takes various suggestions from the employees in order to gain a
competitive advantage in the market. The innovative ideas could help the organisation
become more profitable in the desired industry.
 Operations – It is the process where the organisation converts the raw materials into an
finished goods. There are various goods and services which is provided by the
organisation. It is the heart of the business and one the most crucial department of the
business. Most of the organisation provide the products in accordance to the demand and
supply in the market. The most important work responsibility of the operation manager is
to see the day to day operations which are happening in the workplace. The company
produces the tangible goods to the consumers in the market. The operation manager
implement various strategies in order to help to maximise the productivity of the
workplace. With the help of motivation techniques and theories like Maslow hierarchy of
needs. The employees can maximize the efforts in order to provide quality products to the
consumers (Di Vaio, and et.al 2020). Morrisons is experienced in terms of managing the
operations in the workplace. The operations fulfils the duties and responsibilities in an
effective manner. The manager establish a healthy working environment in which the
employees work in a coordinated way. Due to the values and structure they are able to
offer excellent products to the consumers. With the help of effective communication the
manager helps the workforce to overcome different challenges which arises in the
workplace. The operations department has helped the organisation to successfully
achieve the goals and objectives in the retail industry. There are various technological
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advancements which the company has implemented in the workplace. This will help
them to transform the way of carrying out the operations in a effective way. They has
managed to fulfil the demand and supply in the market and also maintains a positive
brand integrity among the individuals.
 Marketing – This is one of the most crucial business function in order to attract various
customer in the market. The marketing department formulate different strategies and
approaches to promote the product with different methods. It includes the new digital
ways like social medial platforms Instagram, Facebook, etc. The company can also
promote the products on the respected websites. On the other hand, there are various
offline ways like newspaper, brochures. Through this the company could new potential
customers towards their organisation. In the technology driven industry the marketing
department needs to identify the customer needs and provide the products in a systematic
manner. In relation to Morrisons the marketing department makes a creative website to
attract various consumers (Cillo, and et.al 2019). This helps them to improve the overall
sales and provide a never imaging experience to the customers in the market. The
marketing department is solely responsible for overseeing the company social presence in
the industry. They create the blogs, websites and innovate new social media campaigns to
attract various customer's in the market. This is the most prominent department which
helps the organisation to improvise the sales of the products and helps them to maintain a
positive brand integrity in the market. With the help of social media strategy the company
has managed to acquire a huge share by fulfilling the needs of the customers.
 Accounting – This department is responsible for all the documentation and formulate
various legal strategies and allocate the resources in the workplace. There are various
financial transactions which is accurately monitored by the accounts department. They
evaluate various critical areas in which the company is lacking by identifying the
strengths and weakness (Cichosz, Wallenburg, and Knemeyer, 2020). The accounts
department set the costs of the project and evaluate the budget which is set by the
management. Morrisons accounts departments works in a coordinated way. They are
developed a cordial relationship with the management in order to achieve the necessary
goals and objectives in the market. They take very informative decisions for the
company's growth and success in the market. This department helps the organisation to
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function in a better way. There are various authorities which is established by the
management and the accounting department has to fulfil all the rules and regulations.
With the help of different tools they can manage the work responsibilities and duties in
an effective manner.
 Human resource – This is the one of the most crucial department which help the
business to recruit talented candidates. The HR manager is also responsible for managing
the day to day operations and fulfil the employees needs whenever they face any problem
in the workplace. In most of the organisation the human resource department use various
technological tools to recruit the candidates for the best job position. The management
involves HR manager in various informative decisions. Morrisons human resource
department has developed various effective skills over a period time. It includes problem
solving, effective communication etc. With the help of these skills the HR manager
perform their duties and work responsibilities in an effective manner. They help the
employees to overcome different challenges which arises in the workplace. On the other
hand, this possible because of right training and development (Barth, and Koch, 2019).
Through, this the business can achieve great results in the market over a coming period of
time. There are various new opportunities on which they can capitalise in the desired
industry by working systematically.
CONCLUSION
From the above report, it has concluded that there are various departments which helps
the organisation to successfully achieve their inherent goals and objectives in the market. On the
other hand, in this report there will be brief discussion about how the key departments manages
the overall operations of the workplace. The business could become more profitable in the
market and can manage to achieve a sustainable performance in the market. Along with that,
there will be evaluation about the key roles which each department has to performed in order to
achieve the targets which is set by the management. For further instance, with the help of
technological tools each department has managed to develop a cordial and effective relationship
with the management. With the changing market trends they can offer excellent products to the
consumers to attain maximum customer satisfaction.
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REFERENCES
Books and Journals:
Barth, C. and Koch, S., 2019. Critical success factors in ERP upgrade projects. Industrial
Management & Data Systems.
Cichosz, M., Wallenburg, C.M. and Knemeyer, A.M., 2020. Digital transformation at logistics
service providers: barriers, success factors and leading practices. The International
Journal of Logistics Management.
Cillo, and et.al 2019. Understanding sustainable innovation: A systematic literature review.
Corporate Social Responsibility and Environmental Management, 26(5), pp.1012-1025.
Di Vaio, and et.al 2020. Artificial intelligence and business models in the sustainable
development goals perspective: A systematic literature review. Journal of Business
Research, 121, pp.283-314.
Fischer, and et.al 2020. Strategy archetypes for digital transformation: Defining meta objectives
using business process management. Information & Management, 57(5), p.103262.
Sivarajah, and et.al 2020. Role of big data and social media analytics for business to business
sustainability: A participatory web context. Industrial Marketing Management, 86,
pp.163-179.
Surbakti, and et.al 2020. Factors influencing effective use of big data: A research framework.
Information & Management, 57(1), p.103146.
Wang, and et.al 2018. Supply chain-based business model innovation: the case of a cross-border
E-commerce company. Sustainability, 10(12), p.4362.
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