This report examines the development of a new business venture, 'Coffee For Everyone,' focusing on green coffee to target health-conscious consumers within the UK market. It delves into the sources of entrepreneurial ideas, including market analysis and customer needs, and evaluates the competitive landscape using Porter's Five Forces model. The report conducts a gap analysis to assess current and future business objectives, supported by both primary and secondary market research to determine viability and market potential. It also addresses the feasibility of the business idea, identifies strengths and weaknesses, and proposes strategies to overcome competitive risks. The report concludes with recommendations based on the research, providing a comprehensive overview of the entrepreneurial opportunity and its potential for success. This report is available on Desklib, a platform offering AI-powered study tools and resources for students.