This report examines the entrepreneurial opportunity presented by Green Light Technology, focusing on the introduction of a DSLR camera in the UK market. It delves into the sources of entrepreneurial ideas, including market trends, technological advancements, and demographic changes. The report includes a detailed analysis of the business idea, identifying the target audience and positioning strategy using the STP model. A comprehensive competitor analysis employing Porter's Five Forces is also conducted to assess the competitive landscape. Furthermore, the report addresses gap analysis, market research, and the viability and feasibility of the business, considering both strengths and weaknesses. The report concludes with an assessment of the potential for success in the competitive market. This report is contributed by a student and available on Desklib, a platform providing AI-powered study tools for students.