IDEO: Consumer Focus Innovation - Business Development Report

This report examines IDEO's approach to consumer-focused innovation, highlighting its methods for product design and development. The report delves into IDEO's inspiration sources, including the needs of consumers and the philosophies of Thomas Edison. It discusses the importance of design thinking, utilitarian and hedonic values in creating successful products. The analysis covers the value successful products deliver, the challenges of consumer acceptance, and the significance of balancing utilitarian and hedonic aspects. The report also explores the idea that genius is 1% inspiration and 99% perspiration, as observed by Edison, and its relevance to IDEO's innovation process. The report provides a detailed overview of IDEO's strategies for product design, consumer engagement, and the overall business development process, with a focus on how the company creates value for its clients through consumer-focused innovation.

IDEO : CONSUMER
FOCUS INNOVATION
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
1. Description on IDEO get inspiration for its product design....................................................3
2. Define what kind of value successful products deliver to the customers................................4
3. Explain products that simply works does not always translate to consumer acceptance........4
4. Define importance of the utilitarian versus the hedonic value of products.............................5
5. Do you agree with Edison observation that genius is 1% of inspiration and 99%
perspiration..................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
1. Description on IDEO gets inspiration for its product design.
The IDEO bring number of the innovative services and establish design thinking is a
human centred approach to innovation that is helpful to integrate the needs of people. With help
of it, possibility of technology and requirements of business success will be helpful in terms to
determine the things effectively and efficiently. In the case study as Consumer focused
innovation stated that IDEO has developed their products for many of the world most successful
and exciting companies from technology leader Apple to the vulnerable consumer packaged
goods giants. Thus, it can be clearly noticed that IDEO has created a series of prototypes based
on the developers experience in the classroom. Afterwards, they invited student and faculty to
test each prototype in the classroom and provide direct feedback. In order to make the proper
innovation they takes both the Utilitarian and hedonistic consideration in the designing of the
product. It was done in manner to redesign of classroom desk. Thus, IDEO gets its inspiration
from the two things as are Thomas A. Edison and most importantly the need of customers. They
focused on product design around their marketed consumers. They put their major focus on thing
as that their every product is need to be examined and possibilities are also needed to be
considered. They also take various initiatives in terms to gets feedback of the loads of the
customers so that their product can be fall in the category of perfection. At the time when they
observe product design fast reaction of the customers. This is helpful in terms to inspire them.
The approach as design thinking will be helpful in the desirable form a human point of
view is that what kind of technology is feasible and economy viable. This also allows people
who are not trained as designer to have the use of creative tools in terms to address the vast range
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of challenges. In this, design thinking is one of the deeply process and gets overlooked by the
more conventional problem solving practices. In addition to it, the ideation is one the process
that motivates generating, developing and testing the ideas effectively.
The innovation for the product design comes from the inspiration and that will be helpful
in order to attract the customers in terms to be creative in the designing of product and services.
The effective and efficient product design will help the customer to be more attractive. In
addition to it, this can be defined as the consumer behaviour data is the enormously innovative
and influential products design firm. The Inspiration of new product design will work as to
enhance the brand image in the market.
Case summary:
IDEO which is global designing firm founded in year 1991 is using its logical thinking in
designing and redesigning products and services for firms like that of Apple and Procter &
Gamble. The company is very much looking forward with collection and the scanning of
consumer behaviour data from all around world to include innovative and influential products for
them. IDEO is designing and developing products for many companies which are proven to be
market leaders in their respective fields or market. Whenever at times when client of IDEO are
asking it for designing of new products it would be putting all its ideas and generating innovation
or technology which is called to as deep dive. It will be comprising of total immersion within
experience of customer so that team of company for developing and designing changes for
product.
It has been mentioned to as 2 example within the provided case study of IDEO. At time
when they were given opportunity for designing up of wheelchair for physically disabled people
this clearly means that they are depended upon wheelchair for main task which others think as
taken for granted. For this the team of IDEO experienced the clear perspective of disable people
so that they could be addressing changes of benefits and features of the most valuable product in
field of technology and research. for this IDEO is following two of the most effective
philosophical approaches which is hedonic affecting the way people are feeling and utilitarian
value which are those products which is preferred by people which are not just used for things
they are meant to be. One of the best example in these two values is that of designing school
furniture for Steelcase. The company asked IDEO to design desk for school students which
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would be helpful for them in breaking into education market for which IDEO transformed the
traditional desk into tablet arm desk.
Critical analysis and identifying the main issues:
The main issue identified within is related to following of hedonic and utilitarian value.
As included by Berliner and Eyre, (2017) it could be said that IDEO is not only making well
designed wheelchairs for customers but also making them feel good about using it. it is very
much important for company to bring about innovation and changes for their clients so that they
could be able to get more than what is expected. While it was also noted that Ivcevic and
Nusbaum, (2017) it is most important that they are viewing the point of view of user so that they
could be able to resolve problem by keeping in mind the view of customer. This is termed to as
human cantered designed by looking at things for view point of customer and resolving the issue
there after.
2. Define what kind of value successful products deliver to the customers.
The manufacture of business must rethink the every aspect of their bushiness and it
embraces the digitalization. The impact of redesign was dramatic. Thus, better treatment of the
hedoic or experiment dimension in products design. The main goal of this is to deliver the
appropriate, actionable and tangible strategies. In this term, the innovative revenues for the
growth are grounded in business viability and desirability. In addition to this, IDEO has taken
various initiative steps in order to manufacturing desk and observing them in the classroom
setting. In this, the main motive is that traditional desk produces a sense of overcrowding and to
remove the unpleasant feeling for most of the individuals.
The consumer makes their choice at the time considering the expected value that they need to
derive from the product and service. There are number of firms seek to enhance the value of the
product offering at the time of putting consideration the variety of factors and this all might helps
the consumer decision making.
Among all, there are number of the factors that is helpful in order to play the efficient role in
consumer decision making. Thus, it can be said that the preference towards product
manufactured within the own called country would be called as consumer ethnocentrism. The
IDEO is the enterprise that works as to provide effective quality of the products to the customers.
The effective product design will help the customer in terms to persist regardless of price and
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quality. This kind of services will be helpful in terms to attracting the customers so that value of
product quality can be enhanced and sustained.
3. Explain products that simply works does not always translate to consumer acceptance.
IDEO takes the number of initiatives to design the new product and it runs as the highly
effective form of idea generation that can be derived as as the “deep drive”. In addition to it, it is
consisting of the total immersions in the customer experience requiring the IDEO team of
developers. This firm has taken various initiatives in terms to get the positive view from the
customer and it is helpful to develop the preferences of the customers. With help of taking the
feedback from the customer’s nit is possible to take the genuine concern about the commodities.
Thus, Thomas A. Edison and other need and requirement of the customers so that they can able
to do the things in the proper manner.
4. Define importance of the utilitarian versus the hedonic value of products.
In this, IDEO taken number of initiatives in terms to create a series of prototypes based
on their developers. Thus, the IDEO takes the both utilitarian and hedonic consideration in
designing of the products and it considers the recent commission that is redesign of the
classroom desk. It is Global Company in the office furniture industry and this will be helpful in
order to help them to break into education market. This team works as to using the design and
observing the in the classroom sitting. The main purpose in this is to make the things effective
and efficient. The main purpose of this firm is to get engaged with the customer's so that they are
able to provide the effective and efficient services.
Most great ideas remain inactive because there are lack of resources time money and
courage of people in order to take initiative. Thus, to convert idea into reality IDEO has to invest
time and money on a dream to reach consumer acceptance which is therefore not an easy task for
them. IDEO can dive into social media marketing to increase awareness of brand and make
customers aware about design and influence decisions of consumer purchasing. Consumers may
not always accept the product regularly. The taste and preferences changes regularly. Thus,
IDEO has to accept those changes and implement on plans so that they can meet the
requirements of customers. They must take initiative by making them into reality. Being an
entrepreneur it is very hard because they have to own responsibility regarding circumstances.
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Thus, customers except same functions which they used before from other shops or
organisations. To implement direct marketing strategy for manufacturers of IDEO they require a
solution that is flexible and technical infrastructure that can easily adapt the fast changing market
and requirements of consumers, manufacturers and business models. Furthermore, they will need
system of Information management that is needed to manage and maintain information of
products towards all channels of distribution in various languages. This will help IDEO to make
customers accept products and customer’s data will further lead to success. IDEO has to adapt
such strategies to make customers accept
5. Do you agree with Edison observation that genius is 1% of inspiration and 99% perspiration.
The name IDEO draws out from the word idea. It is Thomas A. Edison famous
observation regarding the genius as being 1% inspiration and 99% perspiration. It is the process
and it derived as the product development process. Furthermore, it can be said that preceding
every flesh of genius is painstaking and disciplined approach to place themselves in the actual
situation for which the product is ultimately intended. In this, it can be defined as that the great
accomplishment depends over the not much on ingenuity as on the hard work. This stated has
represented by the American inventor Thomas Edison. Thus, he has also realized that alone ideas
do not guarantee the success. It can also be stated that the value of the product ideas lies in the
using of it. In addition to this, it can be stated that Edison success went beyond the incandescent
light bulb in order to develop the entire system if electric lighting. It is one of the effective tool in
order to streamline the operations in the systematic manner. On the other hand, it can be said that
IDEO, rapidly referred to digital services and that works as to moving and rearranging the desk
in the classroom. It was noisy, cumbersome and annoying. There are number of the individuals
uses to go to school. There, the sizes of the class room are getting wider. In addition to this, this
can be said that the tradition desk produced the sense of overcrowding and any kind of
unpleasant feeling for the most of individuals. This has created the series of prototypes based on
their developer’s experience in the classroom. This is the firm who has design the classroom
tables in order to get engaged with the office furniture industry.
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REFERENCES
Book & Journal
Berliner, W. and Eyre, D., 2017. Great Minds and how to Grow Them: High Performance
Learning. Routledge.
Dedeoglu, B.B and et.al., 2018. The impact of servicescape on hedonic value and behavioral
intentions: The importance of previous experience. International Journal of Hospitality
Management. 72. pp.10-20.
Ivcevic, Z. and Nusbaum, E.C., 2017. From having an idea to doing something with it: Self-
regulation for creativity. In The Creative Self.
Ladhari, R., Souiden, N. and Dufour, B., 2017. The role of emotions in utilitarian service
settings: The effects of emotional satisfaction on product perception and behavioral
intentions. Journal of Retailing and Consumer Services. 34. pp.10-18.
Parsons, E., Maclaran, P. and Chatzidakis, A., 2017. Contemporary issues in marketing and
consumer behaviour. Routledge.
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