Introducing Kosher Product Range in Supamart IGA Lindfield Store

This report investigates the strategic advantages, consumer psychology, pricing, and supplier advantages associated with introducing kosher products in Supamart IGA Lindfield. It employs qualitative research methods, including interviews with a Jewish consumer and the store manager, to explore consumer expectations, the impact of religious beliefs, and the perceived quality of kosher food. The research design encompasses defining research questions, assessing reliability and validity, sampling techniques, and data collection methods. The study also acknowledges limitations related to data reliability and potential manipulation. The ultimate goal is to understand the role of religion in influencing consumer behavior and establishing a market capitalization advantage for the retail business.

Running head: INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Introducing Kosher Range of Product in Supamart IGA Lindfield
Name of the University:
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1INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Table of Contents
Research Questions..............................................................................................................2
Primary Question.............................................................................................................2
Secondary Questions.......................................................................................................2
Research Design and Methodology.....................................................................................3
Difference between Qualitative and Quantitative Research............................................3
Qualitative Research........................................................................................................4
Qualitative Research Process.......................................................................................4
Reliability and Validity Approaches...........................................................................5
Sampling......................................................................................................................5
Sample Size.................................................................................................................6
Data Collection Method...............................................................................................6
Variables Specifications..............................................................................................7
Research Limitations...........................................................................................................7
Time Schedule.....................................................................................................................8
Conclusion...........................................................................................................................9
References..........................................................................................................................11
Appendix............................................................................................................................13
Questionnaire for General Jewish Consumers...............................................................13
Questionnaire for IGT Store Managers.........................................................................13

2INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Research Questions
Primary Question
The primary question that will be answered through this research question is indicated
below:
 How do the driving factors such as strategic advantages, consumer psychology, price and
supplier advantages impacts introduction of kosher products in Supamart IGA Lindfield?
Secondary Questions
The secondary questions those will be answered through the data collection process from
a Jewish Consumer and store manager are explained under:
 Is Kosher important for Supamart IGA Lindfield consumers?
 Is kosher products price important for consumers?
 What are consumer expectations from the new kosher product ranges to be offered by
IGT Supamarket?
 How will religious or non-religious belief persuade purchase decision of kosher
products?
 In terms of food quality is kosher food better and considering what aspects it is thought
so?
 Is there any specific reason or motivation to purchase kosher foods from IGT
Supamarket?
 How store manager feel that introduction of new kosher product ranges will serve as
strategic advantage?

3INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
 What advantages do store manager expect to attain from supply of kosher product
ranges?
 How the kosher certification can be considered as vital strategic advantage for the
organization?
 What is store manager’s viewpoint regarding consumer psychology regarding religious
requirements at the time of purchasing products?
 How does the supermarket intend to promote the new kosher product ranges among the
target consumers?
 How will store manager ensure the sustainability of the supply sources of kosher products
in attaining certification?
Research Design and Methodology
Difference between Qualitative and Quantitative Research
Qualitative Research Quantitative Research
 Qualitative research is focused on verbal
narrative such as analysis of spoken or
verbal data
 In qualitative research there do certain non-
representative cases those are employed as
a sample in developing an initial
understand (Das Nair and Dube 2017).
 Qualitative research is an inquiry
method that develops an understanding
on social sciences and human behavior
 Quantitative research is focused on using
logical or statistical observations in
attaining relevant conclusion
 Quantitative research is in which a
considerable number of representative
cases are considered in recommending
a final action course (Mackey and Gass
2015)
 Quantitative research is a method that is

4INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
in realizing the insights offered by
people.
 Holistic research
 Subjective
 Exploratory
 Focused on discovering and exploring
ideas employed within the ongoing
processes (Lewis, 2015)
 Considers conducting non-structured
interviews such as in-depth interviews
and group discussions
 Develop an initial understanding
through research
 Explained through words, pictures and
objects
employed in attaining numerical data
long with hard facts through using
logical, statistical and mathematical
process
 Particularistic research
 Objective
 Conclusive
 To analyze the cause and impact
relationship between the variables
 Using structured techniques like
questionnaires and surveys along with
observations (Taylor, Bogdan and
DeVault, 2015)
 This research always recommends a
final action course
 Findings are explained through analysis
of numerical data and through graphs
Qualitative Research
Qualitative Research Process
Supamart IGA Lindfield operates a new retail business among the Australian consumers
and is focused on offering superior quality, healthy and safe food offerings. For this reason, there
is increased competition among Australian retail companies dominating the supermarket such as
Woolworths and Coles (Comite and Oliva 2016). In addition, the research will also have

5INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
significance in carrying out qualitative research in better analysis of effective implication of
kosher certificate within Australian market so that the target consumers are attracted towards
purchasing products based on such certification (Alvesson and Sköldberg, 2017). Qualitative
research process will be carried out in investigating the strategic advantages those can be attained
through introducing kosher products in Supamarket IGA Lindfield. This is for the reason that it
will facilitate in carrying out in-depth research through employing a range of techniques that
facilitates in analyzing the perceptions of store managers and consumers regarding introduction
of kosher products. Moreover, qualitative research is considered to be significant in this
investigation as it can be an open-ended approach which can be implemented and changed while
conduction of the research that improves the quality of insights and data generated (Alvesson and
Sköldberg, 2017).
Reliability and Validity Approaches
The qualitative data will be reliable an valid as the secondary data that will be gathered
from credible websites of kosher products in supermarket of IGA Lindfield. Moreover, it will
also be ensured that the data gathered will be from the recently updated sources that will make
sure of the correctness of the information gathered on kosher products in supermarket of IGA
Lindfield (Rahim, Muhammad and Hassan 2017). The researcher will maintain data reliability
and validity through gathering data from peer reviewed articles on kosher products in
supermarket of IGA Lindfield. Moreover, the reliability and validity of the data gathered from
the interview is ensured as the reasechers will develop questions aligned with the variables and
objectives set in the research. This will facilitate the researcher in attaining highly significant
human insights from consumer and the store manager regarding their perception on kosher

6INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
products, kosher certificates and consumer psychology concerning religious requirements
(Rahim, Muhammad and Hassan 2017).
Sampling
Sampling in the research of strategic advantage of introducing kosher products in
Supermarket IGA Lindfield will be conducted in a manner that can facilitate the targeted
respondents of the study to get selected from a large population. Simple random sampling is used
in selecting the sample size for the reason that it offers equal chances for the respondents to get
selected for the interview process (McCusker and Gunaydin 2015). This sampling process is
selected for it can facilitate the reasechers in selecting the most important source of interview
data for blending relevant information that is aligned with research aim and objectives. For this
research qualitative or secondary data relevant to the completion of this research will be gathered
through employing simple random sampling.
Sample Size
The sample size that is selected in investigating the successful introduction of Kosher
products within Supermarket IGA Lindfield will include on store manager and one general
Jewish consumer of the retail supermarket of Australia. This sample size is selected for the
reason that these target respondents will facilitate in attaining most constructive viewpoints and
reliable data on their expectations and demands regarding kosher products within the
supermarket company (McCusker and Gunaydin 2015). Moreover, selecting this sample is
relevant in gathering detailed data from interviewing each respondent over a considerable time.

7INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Data Collection Method
The secondary data will be gathered from general Jewish customer and IGA Store
manager. In attaining reliable qualitative data through secondary research method use, interview
data collection technique will be used by the researcher (Rahim, Muhammad and Hassan 2017).
This data collection process is considered to be significant in this research for the reason that
sampling is selected to be small in this qualitative study through developing interviewing along
with the focus groups in order to develop strategies and developing new concepts. Moreover,
qualitative interviewing will facilitate in conducting interviews through carrying out in-depth
exploration on the respondent’s feelings, thoughts, understandings along with captions on the
social beliefs of using kosher products and attaining certificates on same (Alvesson and
Sköldberg, 2017).
In gathering relevant viewpoints from the target respondents regarding introduction of
kosher products in Supamarket IGA Lindfied, two sets of questions will be developed in which
first set which will have 6 questions for general Jewish customer and second set of 6 questions
for IGA Store manager. Most of these interview questions will also include pro-points in order to
attain in-depth viewpoint of these respondents regarding the kosher products offered by this
supermarket along with the competitive advantages that the retail supermarket is intended to
attain (Wiek and Lang 2016). Each interview session will be conducted for around 15 minutes in
order to collect detailed data based on the specified research variables.
Variables Specifications
The variables those to be analyzed through developing a questionnaire re explained
under:

8INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
 Increased kosher product ranges within business
 Supply of kosher product ranges
 Vital characteristics of kosher certificates
 Kosher certification as vital strategic advantage for Supamart IGA Lindfield
 Consumer psychology regarding religious requirements at the time of purchasing
products
Research Limitations
Despite attaining numerous vital implications certain limitations have also been observed
in the current research.
 As the interview based data is gathered from the employees and consumers of Supamart
IGA Lindfield, the reliability of the data can be major obstacle between research
objectives and research findings attainment (Lever and Fischer 2018). This is for the
reason that such respondents might have the tendency to provide positive image of the
company and not disclosing its major issues.
 Another limitation might be regarding secondary data manipulation to some extent that
can impact the quality of research findings (Schlegelmilch 2016).

9INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
Time Schedule
Conclusion
With increased globalization, there is an intense competition among all industries and it is
difficult for organizations to follow proper ethical and business conducts in operating business
successfully. Considering same, kosher requirements will be analyzed along with analyzing the
consumer behavior along with religious value relevance in association with Supamart IGA
Lindfield. Focused on same, the expected outcomes of research is to explain the role of religion
as a driving factor in order to influence consumers along with ensuring advantage for retail
business organizations to effectively establish market capitalization. The qualitative data will be
reliable a valid as the secondary data that will be gathered from credible websites of kosher

10INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
products in supermarket of IGA Lindfield. Moreover, it will also be ensured that the data
gathered will be from the recently updated sources that will make sure of the correctness of the
information gathered on kosher products in supermarket of IGA Lindfield.

11INTRODUCING KOSHER PRODUCTS IN SUPAMARKET IGA LINDFIELD
References
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Alvesson, M. and Sköldberg, K., 2017. Reflexive methodology: New vistas for qualitative
research. Sage.
Comite, U. and Oliva, N., 2016. Business ethics and social balance: Empirical evidence. Journal
of Contemporary Economic and Business Issues, 3(1), pp.61-77.
Das Nair, R. and Dube, S., 2017. Growth and strategies of large, lead firms-Supermarkets.
Lever, J. and Fischer, J., 2018. Religion, regulation, consumption: Globalising kosher and halal
markets. Oxford University Press.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice, 16(4), pp.473-475.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or mixed
methods and choice based on the research. Perfusion, 30(7), pp.537-542.
Rahim, F.H.A., Muhammad, N.A.B. and Hassan, F.H., 2017. Halal And Kosher Marketing
Strategie. Journal of Islamic Management Studies, 1(1), pp.104-116.