2021-S1-OL-THB2107: IHG Case Study in Hospitality Management

This case study analyzes the Intercontinental Hotels Group (IHG), a major player in the global hospitality industry. The report begins with an introduction to IHG's history and operations, followed by an examination of the hospitality and tourism industry, including the use of SWOT analysis for career planning. It explores IHG's recruitment practices, focusing on personal branding and the tools graduates should use. The study investigates IHG's employee practices using the 3E Model and identifies three strategies learned from work-integrated learning that are beneficial for job applications. It also discusses IHG's commitment to LGBTQ equality using the MORTAR framework and identifies five employability trends in the hospitality sector, assessing IHG's adherence to them. Finally, the case study identifies essential skills and attributes for a successful career with IHG and examines potential challenges for expatriate employees, concluding with a summary of the key findings and references.

Intercontinental Hotel
Groups.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
What is the working in hospitality and tourism industry. Using of Swot analysis for better
career planning.......................................................................................................................1
IHG as a recruiter and employer doe)s look for personal brands in job applicants. What tools
should graduates integrate into developing their personal brands so that they can be part of
such Hotels?............................................................................................................................2
What practices made “IHG-The Brand: with the best employees”. Use the 3E Model to
justify?....................................................................................................................................3
Three strategies that you have learnt from work integrated learning that will pave you wave
for applying IHG hotels..........................................................................................................3
“IHG celebrates seventh straight year as a Best place to work for LGBTQ Equality”. Explain
MORTAR in relation to workplace culture and justify is with case study............................4
Illustrate five employability trends in tourism and hospitality. Are these trends being followed
by IHG Hotels?.......................................................................................................................5
Identify key skills and attributes necessary for a successful career with IHG Hotels?..........6
What would be some of the biggest challenges in your professional and work lives if you
were an expatriate working for IHG Hotel.............................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Intercontinental hotel group PLC the market of hospitality and Resort informally referred to as
Intercontinental hotels it is a British multinational hospitality company headquarter in England
(Voegeli, 2021). The origin of the business can be tracked back at the rear of 1777 the company
later changed its name and in 1969 Bass Charnigton as it was known at the time of launched the
crest Hotel chain marking the first entry into the lodging sector. In this for the report the topics
are cover on the basis of case study about intercontinental hotel group certain level of assessment
are elaborated on the basis of new technologies and other managerial aspect effective manner.
MAIN BODY
What is the working in hospitality and tourism industry. Using of Swot analysis for better career
planning.
For the requirement of job working facility in in hospitality industry where specific
individuals need to complete his or her education in specific field of hospitality. It is essential
to having an internship practice for 6 month in any hospitality business that will enhance the
skills and knowledge about how the hospitality hotel work different situation of
purpose. Here are my house SWOT analysis why pursuing a career in hospitality industry in
Intercontinental Hotel groups company as Front office department.
STRENGTH WEAKNESS
 I have better communication skills in
which I can communicate with guest
and also provide better understanding
for work assign to fellow mates.
 As I have a good leadership that would
be use to trained myself for analysing
and getting right thing to approach
work of front office in Intercontinental
Hotel group.
 Having proper knowledge about
hospitality while appeared for
internship where I can pitch and work
 I have less skills in decision making
 I cant not work within under pressure.
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any department of Intercontinental
hotel groups.
OPPORTUNITY THREATS
 As I am certified intern in international
hotel for over 6 months and attain good
knowledge about hospitality work. This
would be opportunity to explore my
best career in luxury hospitality
organisation for applying job national
and international as well.
 Not having proper IT skills which can
be biggest threats to my hospitality
career.
 Due to having less decision making it
can be huge barrier for promotional
activities.
Personal
Illustrate about the tools which emphasis about for develop personal brand on such hotel?
As the IHG recruiter and employer would hire employee and seeking for better personal brands
in job applicants. There are some tools which are rectified by team of IHG:
 Though customer service within hospitality profession as it people oriented service and
customer hearted of any hospitality business.
 Language proficiency is play an important role in international region and for
InterContinental Hotel group is specify those candidates who are well aware a about
international language (Chen., 2019), March. This would help to better attend guest and
also provide comfort to them to enhance proper service accommodation to guest.
 Manpower must skilled and potential enough to circulate their work knowledge in
organisation as well as they must be well aware from resources to operate within
effective manner.
 Some tools like Training and Development and performance appraisal provide them
certain benchmark to gain proper working outcomes within effective manner. These tools
helps to generate more positive outcomes in terms of better productivity.
Discuss the main practises about brand with best employees. explain with 3E model ?
The IHG best practise is to create better bond with employees in terms of productivity. The 3e
framework is intended to provide a educator law supporting them with guidance and example
across of learning teaching and better assessment activity that shows how Technology can
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mobilize that helps to achieve of opportunity in specific field. Perspective of IHG HOTEL digit
free factor that specify their employee better productivity such as:
 Enhance: to better adapting technology in single and effective ways to actively support
manpower and it will increase their productivity. In situation of IHG HOTEL the
productivity e of the employee turns into active manpower by providing them advance
resources auto technologies in which they can easily and compress their work in a
flexible manner.
 Extend: on the further use of technology that facilitate key aspect of employee to
individuals that collaborative learning assessment through to increasing the choice and
control which most generate positive outcome.
 Empower: this develop the use of Technology that requires higher order of individual and
collaborative learning that apply the knowledge to create and used in the professional
environment.
Three strategies that you have learnt from work integrated learning that will pave you wave for
applying IHG hotels
As per the given case study on IHG hotels several strategies are to be learned from the
work integrated learning that an individual is pave off. This strategy is effectively shown the
workplace performance of a person or organisation. An individual learn new things when they
properly integrated with the real work as compare to theoretical aspects. Major three strategies
that are learnt from the work integrated learning are presented below:
 Understand the job- It is core strategy that is learnt from the work integrates learning
present under Intercontinental hotel groups. If a person going to involve in integrated
learning then it helps in easily understand the task so that particular goals are attained on
time. In context of intercontinental hotel group case study where they need to focus on
creating a mobile based Adword campaign for every hotels that are localized sites in UK
helps people to connect, understand the world, day to day stress etc. and it is best way to
gain success in professional field and learn how to deal with the issues.
 Build performance support system- It is a best strategy that is learnt from the work
integrated learning assessment done in Intercontinental hotel groups because it offers
framework as a solution. This reduces the need of taking training session and helps in
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saving the cost. work integrated learning helps in providing the excellent performance
system so that human abilities to perform activities is build.
 Use organizational learning practice- This is third strategy that is learnt from the
integrated working learning. Due to this assessment an individual gain the idea of
organizational culture and their related code of conduct due to which it provide effective
results to company sustainability along with a person development. Due to this firm all
attracts and retain candidate for gain profitable results.
“IHG celebrates seventh straight year as a Best place to work for LGBTQ Equality”. Explain
MORTAR in relation to workplace culture and justify is with case study
Mortar is a type of physical place where organisation provides a platform to employees to
work together for gain targets. Physical workplace develops a positive workplace environment
that presents holistic employees experience. This creates a workplace culture interactive so that
targets are attained very easily. In context of the presented case study the Intercontinental hotel
groups enjoys the seventh straight year as a best place to work for LGBTQ equality because they
are working on a particular place and connect easily to gain the competition within marketplace.
in this they conduct the brainstorming activities so that number of employees enhances their
skills and understanding to gain profitable results. Mortar helps IHG to attract more talent so that
high profitable results are attained on time. With the help of Mortar a well defines
communication is done that build strong culture and engage employees and customers towards
the hotel for a longer period of time. It also enhances the performance and creates satisfaction in
the mind of customers by seeing physical existence of hotel in marketplace. Due to this
Intercontinental hotel group celebrates the success of best place to work and generate high
revenues within the worldwide context.
Explain five employability trend in hospitality trend?
By highlighting 5 employability trends in tourism hospitality are similar as the employees of
these to industry provide better services first off some of the important employability Trends are
elaborated in following which also follows by IHG HOTEL such as:
 Use of new technologies: It is important to know how to use it at energies to advantage of
Paramount importance in today Global hospitality (Kenayathulla, Ahmad and Idris, 2019)
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. Even though IHG HOTEL also attend advanced resources for their employees work
purpose in which staff use those resources to provide services and make their work
efficient manner.
 Collecting data to improve customer experience: Some of the trend that future leaders of
the hospitality industry must look of the use of advanced analytics. In service industry
like IHG HOTEL is hospitality business in which customer loyalty is more preferred by
their teen in Bihar for providing better services to create there impressive experience that
is a most priority one. Staff also collect the data about the customers to offer them next
services in upcoming events.
 Undertaking sustainability into consideration: On the basis of sustainability e is not the
Global matter in which hospitality industry needs to identify ways to comply effective
regulation and place that attain core subject in the heart of strategies. In a specific hotel
group such as Marriott Hilton investing having objective to reduce the environmental
impact and more great economic and social dimension that will generate more profit to
their organisation. In perspective of IHG HOTEL they also so seeking for higher
profitability and long-term sustainability by contributing some positive activities which
helps to make them retain for longer period of time bus stop
 Access on specialised courses: There specialised courses which employee can increase
the knowledge power such as electronic Marketplace managing service quality in
aviation Hospitality Management revenue management and more subjective courses that
enhance not only knowledge power but also allows more opportunity to search for better
career in hospitality industry.
 Gain practical experience is with project and internship of company visit: As to putting
into practice to increase vertical knowledge is essential to the future career of hospitality
business. For example IHG HOTEL empowered their star bi bhai provide them
opportunities in which they contribute the skills and knowledge to gain most practical
experiences as well as it also increase the decision making power and leadership quality
to gain more positive outcome.
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Identify key skills and attributes necessary for a successful career with IHG Hotels?
Some of the skills which are playing hot and rule in hospitality career and IHG HOTEL also
prefer in candidates the skills as it is more essential in Hospitality Services context
 Communication skills: it is clearly and professionally through important for every
business and faced in hospitality sector communication clarity is more essential to
communicate with guest providing rooms for sharing information in such a go to
customer Services within hospitality.
 Work commitment: it is to be successful within the hospitality industry in which work
commitment is ensuring to customers satisfaction. In service industry such as IHG
HOTEL provide a service on the quality of commitment share their most priority
objective to provide excellence services to customer to make their experience memorable.
 Leadership: It is important factor of hospitality employees having a strong leadership
skills which are able to command project and makes efficient contribution towards
organisation for gaining overall success.
what are the main challenges enhance in professional and relate with hospitality business.
Some of challenges in professional and work life but also face in IHG HOTEL workplace
 Do not easily get fit in corporate environment structure by not getting understand the
work culture or other peers behaviour (Griffin and Coelhoso, 2019). This promotes
common interest build trust analyse and consulting with manager and employees
about the issues which can be resolved but not in office gossip
 Making mistakes happens to everyone at some sort of point in this admit or having
apologies but organisation not offer any source of the excuses that covers the mistake
given that of a solution as soon as possible to fix that issue and not create any type of
uncertainty.
 Office bullies and negative politics one of the major factor which create a You
challenge in professional life. It causes the anxiety and stress that after target those
who faces this type of threats in corporate culture.
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CONCLUSION
From above report of intercontinental hotel group perspective overall report which
summarises about their work culture as well as what traits and skills are required in hospitality
industry. Employability Trends and 3e model plays an important role where it it provides
information regarding with value of resources extend and engaging certain activities enhance
positive outcomes in their performances. Some of the major key trends that follows
employability as well as skills required in hospitality such as communication leadership work
commitment all these are essential for hospitality business growth.
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REFERENCES
Books and Journals
Kuokkanen, H., 2020. Next Stop, Global Responsibility?. The Routledge Companion to
International Hospitality Management, p.152.
Agustian, F.A., 2020, November. STUDI KUALITATIF PENERIMAAN MIGRASI SISTEM
PAYROLL PADA INTERCONTINENTAL BANDUNG DAGO PAKAR. In Conference on
Business, Social Sciences and Innovation Technology (Vol. 1, No. 1, pp. 641-648).
Palao, D.V., 2019. IHG reinventa el Revenue Management para rentabilizar más la reserva.
Tecnohotel: revista profesional para la hostelería y restauración, (482), pp.52-53.
Leung, R. and Wong, E., 2020. Will you pick me again? International Hotel Chains Brand
Loyalty Reflection from User Reviews. E-review of Tourism Research, 17(4).
Egan, D. and Haynes, N.C., 2019. Manager perceptions of big data reliability in hotel revenue
management decision making. International Journal of Quality & Reliability Management.
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