This report provides a comprehensive analysis of InterContinental Hotels Group (IHG) within the context of international hospitality management. It begins with an introduction to the hospitality and tourism industries, emphasizing their economic significance. The report then provides background information on IHG, including its history, brands, and financial performance. A SWOT analysis examines IHG's strengths, weaknesses, opportunities, and threats, highlighting its international presence and profitability alongside IT security vulnerabilities and competition. The report also explores emerging markets, using Bali as an example, and applies PEST analysis to assess the political, economic, social, and technological factors influencing IHG's operations. Furthermore, it discusses strategic approaches using the Ansoff Matrix and Porter's Generic Strategies, proposing market penetration, product development, and cost leadership strategies. The report concludes with practical applications and justifications for the proposed strategies, offering insights into IHG's potential for growth and success in the global hospitality market.
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