This report examines the food and beverage trends within the tourism, hospitality, and events industry, specifically focusing on InterContinental Hotel Group plc (IHG Hotels & Resorts). It begins with an introduction and literature review that explores current trends such as food safety, technological advancements, and digital marketing strategies. The report then evaluates a case study of IHG Hotels, analyzing their online presence, published menus, and food and beverage offerings. It discusses the impact of these trends on customer preferences and spending. The findings highlight the importance of transparency, digital marketing, and adapting to evolving consumer demands. The report concludes with recommendations for IHG Hotels to enhance their food and beverage services and maintain a competitive edge in the market, supported by relevant references.
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