Analysis of IHG Hotel Group in the Contemporary Hospitality Industry

This report provides a comprehensive analysis of the Intercontinental Hotel Group (IHG) within the contemporary hospitality industry. It begins with an introduction highlighting the rapid growth of the hospitality sector and the focus on IHG. A PESTLE analysis examines the political, economic, social, technological, environmental, and legal factors affecting IHG. A SWOT analysis assesses the company's internal strengths, weaknesses, opportunities, and threats. The report evaluates the impacts of external factors, focusing on political and environmental aspects, and discusses current and potential trends such as pool facilities, online bookings, and sustainability. It also covers product and service development, including market research and digital platforms. The conclusion summarizes the key findings and emphasizes the importance of understanding macro-environmental factors and internal capabilities for strategic decision-making. The report also includes a list of references.

CONTEMPORARY HOSPITALITY INDUSTRY

TABLE OF CONTENT
 Introduction
 PESTLE Analysis
 SWOT Analysis
 Evaluation of the impacts of external factors
 Current and potential trends
 Develop products and services
 External factors impact on current and potential trends
 Conclusion
 Refrences

INTRODUCTION
 It has analyzed that hospitality industry undertaking
Rapid growth and people are getting attracted through
travel and tourism.
 This presentation is going to analyze the factors on
Intercontinental hotel group. It describes their macro
environment factors and conduct a SWOT analysis with
will examine the internal capacity of organization.
 Also there will be evaluation of the impact of current and
potential trends which affect the hospitality industry

PESTLE ANALYSIS
 It is the best tool to analyses the macro or says outside factors that has
indirect impact on organization growth and existence. This helps in forming
strategies in a better way

POLITICAL FACTORS
 These factors involve political control over organisation policies in regards with tax, duties
and foreign trade.
 Hotel IHG group has affected through impact of Brexit due to having restrictions on
involving staff from EU and levied taxation.

ECONOMIC FACTORS
 It consist influence of economic condition through
demand and supply, interest rates, liquidity and money
flow in economy
 IHG hotel has positive impact as they contribute evenly in
UK economy by supplying demands and needs of
customers.

SOCIAL FACTORS
 It affects on people demand, wants and trends which
must be fulfil.
 IHG fulfil almost every tourist requirement which has
positive outcome on brand name.

TECHNOLOGICAL FACTORS
 Technological upgradation is being the need of every
organisation to make effective and reliable services.
Hospitality sector is highly affect through technology.
 Customers get quick services in laid of current and fast
technology.

ENVIRONMENTAL FACTORS
 These factors are highly necessary to work
sustainable in economy. Hotels are working at a
fast speed which also require influence on
environmental protection by making eco friendly
service and promote re-cycle and reuse.
 IHG group working for low energy consumption
in providing travelling and promotes recycling y
minimising wastage.

LEGAL FACTORS
 Laws and acts are must needed to fulfil for every
organisation. These laws are formulated to protect right of
individuals whether they are customers or employees
 Hotel IHG fulfil all the legal Act of equality, culture and
diversity and health and safety at workplace as per the UK
government.

SWOT ANALYSIS
 It is the best tool to analyze internal factors of organization.
Hospitality industry work in consistent manner which require to
focus on their internal strength and weakness. These relevant
points will make their strategies more powerful and give them a
courage accompanied the opportunities and overcome with
threats for future preference.

STRENGTHS
 Hotel HG has reputed brand name which help in building
customers trust and being a market leader.
 The hotel comes has great Quality Services and worldwide
reach.