Foundation Year Research Project: IHG Business Operations Analysis

This report provides a comprehensive overview of the Intercontinental Hotels Group (IHG), a British multinational hospitality company. It details IHG's current operations, including its vast network of hotels and franchise agreements, and highlights its focus on sustainability. The report examines the company's goals, vision, and challenges, particularly the impact of COVID-19 and decreasing booking ratios. It also explores IHG's future operations, including its efforts to integrate tangible and intangible elements to enhance visitor experiences and promote sustainable tourism through green initiatives like eco-tours. The report references key marketing and hotel technology resources to support its analysis of IHG's strategic direction and market position.

Company overview
IHG (Intercontinental hotels group) which is British
Multinational Hospitality company which is
headquarter in Denham, Buckinghamshire, England.
The company deals in Hospitality industry which
was incorporated in 2003 by Juan Treippe. The
company is having more than 5400 hotels, 4433 are
operated under franchise agreements. The
intercontinental hotel has 842,759 guest rooms and
5,656 hotels across nearly 100 countries.
Foundation Year Research Project
Past operation
The Intercontinental hotel is the
oldest type of hotel that focuses on
incorporating sustainability
techniques into its business
operations in order to improve
performance and productivity. The
organisation coordinates its actions in
order to achieve high sustainability in
order to attract more customers and
meet all of the company's overall
aims and goals. In order to sustain
their market position in the highly
competitive tourism business, the
organisation must maintain their
heritage value in order to produce
relevant and appropriate results
Future operations
The Intercontinental Hotel is focusing on developing
products and services that allow them to leverage
both tangible and intangible elements in their
operations.
They are becoming a destination where businesses
are constructing numerous attractions and services in
order to deliver a valuable experience to their visitors
and enhance visitor visits. Intercontinental hotel is a
hotel that is working on fostering sustainable tourism
in its business in order to increase global travel in a
significant way Intercontinental hotels are airing
their company functions and operations using this
method, allowing them to expand and succeed in a
sustainable manner. Green hotels also provide a
variety of eco-tours. As a result, the corporation
intends to construct waterfalls, mountains, and
forests within its space. This also benefits the hotel
because their customer base will grow as customers
will be drawn to the attractiveness and book rooms
to stay there.
Goals
The short-term goal of Intercontinental hotel is to
implement sustainable practices for reducing the
negative impact on environment.
The long-term goal of intercontinental hotel is to
maintain business and increase of profit. To expand
the business and offer other distinctive services.
References
Kotler, 2018. Marketing for Hospitality and
Tourism, 5/e. Pearson Education India.
Law, 2019. Hotel technology: a perspective
article. Tourism Review.
Vision
The vision of Intercontinental hotel is to
provide genuine hospitality by making a
difference in the lives of the individuals they
interact with on a daily basis.
Intercontinental hotel is well known for
providing better and higher-quality services
to its customers, which attracts an increasing
number of individuals and expands the
company's consumer base. One of the
unique characteristics of Intercontinental
hotel is that it is a global hospitality brand.
Current operations
COVID-19 has had a significant
impact on corporate performance and
growth. Intercontinental hotel is also
dealing with other operational
challenges during the pandemic,
which are costing them a lot of money
The other issue that Intercontinental
Hotel is dealing with is that their
booking ratio is decreasing day by day
owing to government restrictions. The
government established restrictions
and rules that prevented people from
travelling, resulting in a poor profit
margin. In post pandemic, it is critical
for Intercontinental hotels to focus on
developing tactics that will help them
attract the greatest number of
customers and increase their
profitability.