International and Comparative HRM Report: CSR and Strategy Analysis

This report provides a detailed analysis of International and Comparative HRM, focusing on the case study of Komorebi Villas, a global hospitality company. The report begins by discussing the rising significance of Corporate Social Responsibility (CSR) for international companies, exploring its importance in improving public image, increasing brand awareness, and fostering customer engagement. It also examines alternative mechanisms for developing global labor standards, emphasizing the role of laws, training, and CSR activities in improving worker rights and conditions. The main body then delves into how the need to balance local and global requirements impacts strategy and structure, highlighting strategies such as considering cultural values and customer feedback. The report further examines how Komorebi Villas can balance global and local needs to retain customers and ensure effective business operations. Finally, the report provides recommendations regarding HR strategies for expatriate managers in Komorebi Villas' new subsidiary hotels, focusing on recruitment, training, and development to ensure the success of the company's global operations. The report concludes by summarizing the key findings and emphasizing the importance of effective HRM in the context of international business.

International and Comparative
HRM report

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
(a) Discuss the rising significance of CSR for international companies alongside alternative
mechanisms for developing global labour stands........................................................................1
(b) Identify how the need to balance both local and global requirements will impact upon the
choice of strategy and structure adopted.....................................................................................3
(c) Recommendations regarding the HR strategy for the expatriate managers in the three new
subsidiary hotels..........................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................7

INTRODUCTION
Comparative HRM compares the way that HRM is conceptualised, focused and targeted in
typically, diverse nations. International human resource management indicates to the way
through which any global firm administrates its human resource in different countries contexts
they basically work. Human resource management is accountable for administrating the human
resources of a company. The HRM aims at developing the execution of a firm through efficient
management of human resource (Msila, 2018). It is consisted on job description in an enterprise,
planning and recruitment of employees. This assignment is based on Komorebi Villas which is
hospitality Sector Company and operates its business globally by offering hotels and villas
facility to its target audiences. This written document will discuss about importance of CSR for
global firms, strategies for developing global labour standards and role of HR in framing and
using good CSR strategies. Further, will define about strategies which are able to balance need of
global and local level business of firm. Moreover, recommendations regarding HR strategies for
expatriate managers on subsidiary hotels will also describe.
MAIN BODY
(a) Discuss the rising significance of CSR for international companies alongside alternative
mechanisms for developing global labour stands
Corporate social responsibility is a kind of global private business self regulation that
motives to contribute to societal goals of a philanthropic, activist or charitable nature by
connecting in or supporting volunteering or ethically oriented activities. For international
organisations that are operated their business globally. The establishment o a CSR strategy is a
crucial component of a firm’s competiveness and something that should led by the firm itself.
This means having plans and policies in place which integrate special, environmental, ethical,
human rights and consumer concerns into business operations and core plan of action- all in
close collaboration with stakeholders (Shrestha, 2018). CSR plays an important in global
business firm in different manner. The importance of CSR in context of them as below-
Improving public image- When international firms perform CSR activities then it assist in
improving public image of the company. This is effective because target audiences assess the
public image when deciding to whether to purchase from the firm. If the organisation offer
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effective products and deliver effective services to its customers then it help in improving the
image of the venture and build and effective public image in the global market.
Increased brand awareness- If a venture, that operate globally, considered ethical practice
in its business then it help in developing and increasing brand awareness and recognition of the
firm in appropriate and adequate manner (Voigts, 2018)By considering customs and beliefs in
business also assist the international company in promoting its brand.
Increased customer engagement- If global firms use sustainable systems, then it assists
increasing customer involvement. For example, if an international venture organised social
benefits activities then the administration of the firm use social media to post them. It assists in
getting attention of individual and maximising customer’s involvement.
Mechanisms for improving global labour standards
International labour standards indicates to principles agreed upon by international actors,
resulting from a series of value judgements, set forth to protect basic worker rights, develop
worker’s employment security and develop their terms of employment on an international level.
By implementing laws and regulation that are able to remove the discriminations so that labour
of global company can get equal pay, growth option and treated by firms in same manner. By
offering training and development sessions and programs the firms can make development in
their global labour standards. By closing child labour, the organisations that operate globally can
also make improvement in labour standards. With assistance of CSR activities, organisations can
organise child education programs that assist in improving brand image and building effective
brand image in global business environment.
Corporate social responsibility strategy refers to a new and innovative thought in which the
corporate sector incorporates social and environmental disquiets in its plans of actions and plays
more accountable role in business of the firm. In Komeorebi Villas the Human Resource
manager of the company can frame and develop different CSR strategies that are beneficial to
accomplish the aims and goals of the firm and fulfilling its target audiences needs and demand in
effective manner. For example, the HR administrator can device plan to provide employment to
local people so that they can earn their livelihood (Tiwari & Singh, 2020). By using effective
promotion tools like news paper, notice board, wall adds, pamphlets etc. the human resource
manger share this information to local people so that they can get job opportunities. If the
administration devise and CSR strategy in term of conducting educational programmes to the
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local people of that nation, then HR manager play an effective role in term of organising all
resources that are required to this activity. These kinds of activities and strategies are beneficial
to the firm in term of increasing brand awareness, improving brand position and involving
number of customers. Philanthropic efforts are another effective CSR strategy as number of
global firm in the world is aligned with philanthropic efforts. In respective firm, the
administrator make environmental concern, provide employment to diverse people and
supporting volunteer efforts (Bellucci, 2020). This assist in developing business, brand image
and making engagement of number of people. The human resource manager perform effective
role in term of devising rules regarding environmental concern and framing plans to hire people
so that firm can provide employment to them.
(b) Identify how the need to balance both local and global requirements will impact upon the
choice of strategy and structure adopted
A international company like Komorebi Villas operate globally and also offer its services
and provide benefits of its services to local as well international customers so the venture need to
balance both local and global requirements. To fulfil need of local and global customers, the
administration of the firm devised several plan of action so that the target audiences can get
effective satisfaction. By considering culture and values, consisting individuals’ demands and
considering customers feedbacks. These are some strategies that are used by the in its business to
make balance in its business at global and local level. For example, if the firm operate its
business in UK then it use and decorate hotel and villas room as per the culture of this nation so
that people attract towards and provide satisfaction. But in local level, the establishment focus on
its local culture and design the structure and offering facilities as per local individuals so that
they can get effective satiation. Komorebi Villas operate its business globally and
multinationally so to running this way, the administration of the venture devise strategies and
structures as per differentiations in which subsidiary hotels of this hospitality organisations
operate.
For example, when respective company operate globally and devise promotional
strategies to promote its business and services to get attention and aware individuals so that they
can ready to take the benefits of this firm. The firm use social media, internet, TV, web ads and
many more to attract people (Alsadi, 2018). For instant, But when the corporation operate
multinationally and running in a specific nation like China then it adopt marketing channels as
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per the culture. Like in this nation Print media is an effective promotional tool that is highly used
by ventures to create awareness and publicity of its services. Then it will engage consumers with
the firm and influence them to get the advantages of the services of enterprise.
There is several reasons cause of which the management of Komorebi Villas need to
balance both local and global requirements. The description of them as under:
To retain customers- By adopting these kinds of strategies and structures the organisation
can retain its local, global and multinational consumers. This will also assist in fulfilling needs
and demands of target audiences and providing effective satisfaction to their needs (Jenneker,
2019). If the company design structure of the firm and use tools of promotion and offer services
as per culture of nation and place then it will enable in retain individual and make loyal them
regarding the venture. It will create impact over the organisation in term of increasing profit,
improving brand image and market position and maximising customer base of the enterprise.
Effective running of business- If the administrations of the firm develop strategies by
considering culture and customs of nations then it will make contribution in appropriate and
adequate running of the company globally, locally and in multinationally.
If the company adopt global business strategy then it affects the business of the company
as well as it human resource plans and policies in different manner. Due to globalisation there
are several kind of change occur in business environment that affect the business of international
firm in favourable and unfavourable manner. In context of Komorebi Villas, if the organisation
adopts globalisation then it influences HR policies and management activities in different
manner. For example, when the company conduct recruitment then it adopts a common method
of hiring so that the candidates of each nation will aware with its rules and activities. Apart from
this, in promotion term, the management use effective marketing channels like social media
tools, Facebook, Twitter, Internet Web advertisement, TV, News paper and many more which
are used by different international accommodating companies.
By adopting effective management activities like framing similar laws and rules to all
subsidiaries hotels and those branches that offering its services in entire globe can favourably
affect the firm in term of removing the threat of discrimination (Miller II, 2019). But it can
negatively affect the enterprise when the firm will not make change in its technology or not
adopt the technical resource as per nation that are provided to operate business in that nation. It
unfavourably influences the business operation of the establishment. If the administration of the
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company treating its global employees in equal manner in form of offer equal pay to those
people who are performing on same position, providing equal growth option and conducting
training and learning sessions to all employees, will assist in effective management of the
venture. It will assist in motivating workforce, improving their skills and knowledge so that they
can make their effective contribution in running business of respective firm in adequate way.
(c) Recommendations regarding the HR strategy for the expatriate managers in the three new
subsidiary hotels
An international manager responsible to hire, train and rewarded employees. If the
administrators of HR division effectively adopt these approaches then it assists in growth of the
firm. Recruitment is an activity of attracting, choosing and hiring candidates to fill the vacant
positions of the particular division of the company (Pereira, 2018). By using different methods
like job interview, group discussion, personality text, aptitude test and many more the HR
manager of the firm analyse skills and abilities of applicants to fill the position of performing the
of responsibilities of a particular job role. The adoption of this strategic approach is effective to
international manager so that they hire skilled, talented and well qualified people that help in
running the business of the company in effective and appropriate manner.
Training and development is an act of making development an improvement in the skills and
knowledge of employees of the firm. So that they can gain information about new things, like
technology, software, way of working, new techniques etc. It is important for global
administrators as if employees are trained and have information about new things, then it will be
beneficial to them in the situation of change and company perform it business activities an
operations in to new business environment. The administration of the firm can offer on the job
and off the job training to its workers. It will assist workforce in performing their job roles in
appropriate and assist the firm in attaining it aims and goals.
Reward is another effective strategic approach that is beneficial to motivate and encourage
employees. When the workers perform well and able to accomplish their set aims and objectives,
then the administration of the firm organise performance evaluation activity to determine and
analyse the execution of employees so that they can be rewarded as per their performance
without making any kind of favouritism (Brunetto, 2020). In term of rewarding employees, the
organisation provide different kind of rewards like make increment in salary, incentives, bonus,
extra leave, trips, training program and many more.
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These all strategic approaches can be applied in activity by framing an effective HR strategy
to appoint expatriate administrators in the new subsidiary hotels. When a company operate its
business globally then the human resource manager of the firm is responsible to different things
like hiring of employees, framing effective policies for effective running of venture and many
more (Mahajan, 2020). There are some recommendations that regarding HR strategy for the
expatriate administrators in the three new subsidiary hotels. The description of suggestions is as
below:
 Getting attention, recruiting and retaining skilled employees in a new hotel, it is
recommended to HR manager, the person should effective tools and techniques like
interviewing, job description, making offers and negotiating salaries and advantages. If
the administrator of human resource function will not make utilisation of effective tools
then it unfavourably affect the company in term of hiring unskilled workers and higher
turnover.
 It can also be recommended to human resource manager of respective firm in term of
new subsidiary hotels that the administrator also provide and organise training and
development sessions so that employees make development and improvement in their
skills & knowledge and get information about new things like changing behaviour of
customers, promotional tools and effective way of working. It will assist in retaining
employees till long term and effective running of the firm in global business atmosphere.
 By offering equal opportunities of professional development to their employees by
sponsoring them to visit conferences, external skills training ad trade shows, the firm can
encourage them and feel like they are important resource and cared for part of the team
and the company benefits for the employees added and developed skills and motivation.
 It can be suggested to the manager to frame strategies in term of offering benefits and
compensation. For example, the HR administrator of new subsidiary hotels must adopt
new ways of offering advantages to workforce like flexible working hours, paternity
leave, extended vacation time and telecommunicating are ways to encourage existing
workers and to get attention and retain new skilled workforce (Msila, 2018). Balancing
compensation and advantages for the firm’s employees is an essential HR strategy as it
needs sensitivity to the wants and demands of a diverse group of individuals.
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 Finally, it can also be suggested to new subsidiary hotel that the human resource
management also effectively follow and consider different laws and regulations like
employment law, working hours regarding employees, health and safety law and many
more (Shrestha, 2018). Because it will assist in effectively running the business of the
firm in legal manner.
CONCLUSION
This has been summarised form the above mentioned information that international and
comparative HRM is a set of activities and practices targeting human resource management at
the global extent. It strives to meet and accomplish business venture’s aims and objectives and
gain competitive benefits over rivals at national and global level. Comparative HRM is essential
in setting up the links among personal policies, institutional systems of regulating businesses,
economic success and social cohesion. CSR activities of the company play an effective role in
increasing customer base and improving brand image of the venture. If the company adopt global
strategic option then it helps in improving the productiveness and profitability of the firm.
Different human resource strategic option like recruitment, training and development and reward
assist in expatriate managers to operate the business of a business venture in effective manner.
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REFERENCES
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hospitality industry in Nepal: Investigating the moderating effect of management
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Management. 13(2). 1-22.
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West Province South Africa (Doctoral dissertation, University of Pretoria).
Tiwari, V., & Singh, S. K. (2020). Relationship Among Work-Related Micro-OB Variables: A
Model Approach. In Occupational Stress: Breakthroughs in Research and Practice (pp.
146-160). IGI Global.
Bellucci, M. L. (2020). Improving Small Business Hiring Practices in the Millennial Era.
Alsadi, M. (2018). A framework to apply cloud-based enterprise resource planning in the United
Arab Emirates manufacturing companies-a case approach (Doctoral dissertation,
University of East London).
Jenneker, J. (2019). Enablers and inhibitors of cultural integration during M&A
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Miller II, R. D. (2019). Baal, St. George, and Khidr: A Study of the Historical Geography of the
Levant (Vol. 8). Penn State Press.
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depolymerization of the sulfated galactan from Schizymenia binderi (Gigartinales,
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Brunetto, Y. & et. al., (2020). Comparing the impact of management support on police officers’
perceptions of discretionary power and engagement: Australia, USA and Malta. The
International Journal of Human Resource Management. 31(6). 738-759.
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Mahajan, P. D & et. al,. (2020). Optimizing predictive precision in imbalanced datasets for
actionable revenue change prediction. European Journal of Operational Research.
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